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    Adsense HeatMap : Best Google Adsense Placement Guide

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    Adsense HeatMap : Best Google Adsense Placement Guide

    When ever we talk about increasing adsense CPC, one of the most common word which you will hear is “Adsense heatmap”.  In this post, I will be giving you a brief idea about heatmap and best adsense placement ideas.

    Google adsense advertisement is the best way for any blogger to earn through Blogging and there websites but the problem is always about which is the best place to place the adverts. Prime aim of any blogger is to give excellent content and he can’t take a risk to place advertisement at the middle of the post which is very annoying. Also, after Google panda updates, it’s become necessary to keep less ads around content and above the fold. Though Google itself suggest to place ads above the fold for higher CTR. Anyways, lets get back to original topic and learn some best adsense placement ideas.

    Adsense placement is quite tricky and placing your Google adsense adverts can double your traffic if you place your advertisement with trick and without annoying readers. With little cleverness you can actually double your Google adsense income.

    Adsense Heatmap Image:

    I have visited many discussion forum and here goes the guide which might help you to increase your revenue: First of all have a look at official Google adsense heat map Which clearly talks about the best adsense placement without annoying your readers.

    Adsense Heatmap

    It’s a fact that non technology websites make double of the money then technology websites reason being that reader of technology websites are well aware of advertisement and they generally ignore the advertisement but on the other hand non technology websites like dating, astrology websites make more money with google advertisement because of unawareness of the readers.

    Another fact is when readers from technology websites read the article and they find it useful they click on advertisement to appreciate the article. While putting advertisement do you think of following points:

    • Why your readers are here?
    • Content is more important or advertisement?
    • Where to keep the advertisement without hampering your readers point and without knocking down your advertisement.

    “Smart work is always better then hard work”

    You might think that I can write better post and get more organic traffic and Better traffic = Better Income. But think the other way placing adverts at the right place and at the same time concentrate on better quality of post thus you will accomplish both the task: Traffic and income

    Best advertisement placement guide:

    Before advertisement have a look at maximum allowed adsense ad units Before the post ( text advertisement have better CTR then the image advertisement at that place)

    • Have a look at SEOunleashed he cleverly placed the advertisement (Yahoo advertisement) between the posts which does not even look like an advertisement but you need to be very careful with keywords when you planning to do anything like this.
    • Ad placement at Top of the article header again have better Google adsense CTR.
    • If you thinking only about revenue you can place advertisement between the content.( Link units )
    • Google search for your website is also a good idea to increase some more revenue and placing Google search unit at the best visible place on your website would be much better idea.

    Read: Making money Online without Google AdSense – Is it possible?

    Another few places where you can place advertisement for better CTR:

    • Above the post
    • Sidebar banner
    • Sidebar video unit

    Though I will suggest place advertisement smartly without hampering your reader view and instead of keeping empty space on your website it’s better to fill it with advertisement. Another adsense posts which will help you to improve your revenue :  Google custom search unit

    Do let us know if you follow adsense heatmap or you have found your own best ad placement for adsense?

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    { 40 comments… read them below or add one }

    Debjyoti Ghosh

    Thanks for such an informative article. For my site, the ads below the navigation bar and bottom of the right sidebar (marked in white in google adsense heat map) works best.

    Reply

    Avinash Kumar

    Does number of ads displayed effects the overall CPC ?

    Reply

    Harsh Agrawal

    @Avinash
    It’s very subjective but from my experience less ads will have better CPC…

    Reply

    Rakesh Mondal

    Well that was very informative. For me it works better on medium rectangle on side bars and leaderboard near title bars. I have been experimenting since long and this one increased revenue to nice 40% in one month.
    I am not sure but I red somewhere that, Lesser Number of ads and on upper folds pays more CPC ? Which Strategy is good ? Put less but on right place OR put all the three possible ads on heat map location?

    Reply

    sourish

    just amazing article on adsense placement ever. This article is just awesome !! I have been always confused about all the adsense ads placement and now its all clear thanks to this beautiful post!!

    Reply

    Shane

    I created a wordpress plugin called AmpedSense which will help you split test your adsense ads. Should help you for exactly this reason!

    Reply

    Lynda Wyatt

    Thanks for this. i had heard somewhere that putting less ad units on pages would mean that the CPC rate would go up, is this true? As the advertisers would be forced to bid more to get their ad shown in a spot. I tried it two days ago but as of yet my CPC has remained the same, but my CTR has decreased.

    Reply

    Humayun kabir

    Thanks a lot for such kind of important tips specially for me.Cause i am a new blogger and new adsense publisher.I obtain huge knowledge for placing ads in an appropriate place for earning more revenue.

    Reply

    Ishan Verma

    Thanks for this vital information , i was looking for it.
    Well, I must say Placing Adsense ads in the sidebar is a very good idea. Above the fold should work great. I get maximum benefit by placing ad in sidebar above the fold.

    Reply

    Sam Ell

    Has anyone experienced with placing a banner ad after the introduction of the article, before the main content of the post?

    Reply

    Johny

    hope this post will turn my hard work into some more adsense revenue..
    specially thanks for the heatmap image elaboration..

    Reply

    Ramesh Jha

    Vow!, I do use a 300×250 in ATP position and it’s the best performing add unit for me but CTR (overall) is very less – usually around 0.8%; Although, 728×90 also performs well above the post.

    Reply

    Samir

    You simply rock! Harsh. This could infact help me become a template designer too! Especially with blogspot template designing enabled though Blogger in Draft.

    Reply

    Ricky

    Hello Harsh,
    Recently I got an adsense approval. I’m placing ads above the post content and sky scrapper in sidebar. I need ur advice with the placement. Which is a most effective spot for you?

    Reply

    Blake

    I’ve always had a hard time deciding where to put adsense blocks. Right now I have blocks on both of my sidebars, but they aren’t really super effective.

    It really seems like the hottest spot is at the top of the post which can be annoying. I’ve noticed on DBT he doesn’t have an ad block on his newer posts, but older posts have an adblock at the top of the page. Do you know what plugin you can use to do that?

    Reply

    [email protected]

    I like this quote: Smart work is always better then hard work. However the guide is too old to me :-) Thanks

    Reply

    Uttoran Sen

    nice tips, from personal experience, the bigger rectangles just under the title with content on all sides works the best :)

    Reply

    STRAIGHTALK

    that happened with me and the desition is final dude you don’t get it back read the TOS & TOU

    Reply

    Rajesh Kanuri @ TechCats

    My luck with adsense is always bad and I dont why it behaves weird with me.. They have banned me for invalid click activity after notifying them about some strange click activity(yeah i have sent a mail to them that i have noticed some invalid click activity in my account).. i dont know how far this is correct.. I dont know what to do know except claiming.. have claimed my adsense account hope they will enable my account. any tips for re enabling the adsense account were much appreciated..,

    Reply

    Siddanth

    i met a guy in yahoo he says he can get a adsense account

    Reply

    Aaron

    I’ve noticed that regardless of where my ads are placed I get the most clicks when I have an active adwords campaign in place. I guess certain types of people click ads more so than others.
    On a different note, I read your adsense search post. Please tell me how are you able to have the search button below the text box? I did not encounter that option during the set up, and it apears to have the button only to the right of the text box.

    Reply

    Uttoran Sen

    unfortunately adwords campaigns on pages where you have adsense ads is not allowed, that can risk both your adsense and adwords accounts because its breaking both’s tos…

    Reply

    Aaron

    I don’t think you understood what I was referring to.
    At times I will activate an Adwords campaign, drawing visitors to my site. During the time period that my own ad campaign is active my adsense earnings go up.
    Obviously my adwords campaign ads are not showing up on my site, that would be a waste of money. So explain please how I am breaking either account’s tos.

    Reply

    STRAIGHTALK

    I have been reading a bit more of your articles and man you really make sense.. really hard to find great content like yours.. hope to tighten up the gaps with you for this new year!

    Reply

    Anish K.S

    If you need money place big units, display a mix of links/search/ad units.

    Reply

    Gurpreet Singh

    I try To Experiment Always with Placement. Above Title Post Performs Better but Below Title is not too bad

    Reply

    Gustavo

    I’m trying to place my adsense ads in between the title and content, but can’t find the tutorial on how to do it (I’m using thesis theme). Can you help me how you got yours to work?

    Reply

    Harsh Agrawal
    Uttoran Sen

    why not use the whydowork adsense plugin :)

    Reply

    Stefan

    I’ve tried to reload the page a few times now but I can’t see any content. When checking the source code it is there, but not else. I’m using Firefox 3 with Windows XP.

    Reply

    Stefan

    I found the problem now. For some reason AdBlock Plus thinks the whole content-box is advertising and hides it. Maybe you could have a look at it?

    Reply

    Harsh Agrawal

    Thanks for the input Stefan , I was trying to figure out the problem. Your pointer will be helpful. Let me check why ad block plus is acting weird..

    Reply

    Jessica Guerro

    Good article about how to set up adsense ads on your page to be most effective. It should also be noted that you need to find a balance between the amount of ads and good content.

    Reply

    edos

    I have added adsense to my blog for the past six months and my account balance is at about $10, is this normal or what ?

    Reply

    Harsh Agrawal

    Edos is depends on your traffic and CTR and also niche. 10$ in six month is less IMO. I believe you should play with your adsense placement.

    Reply

    Puneet

    Harsh, while choosing ad position in custom channel whats the name of the position which is the darkest (orange)

    Reply

    IndianCashMaker

    Well, Placing Adsense ads in the sidebar is good idea. Above the fold should work great. I get maximum benefit by placing ad in sidebar above the fold.

    Reply

    Harsh Agrawal

    That’s true.. but here at Shoutmeloud I prefer putting up Direct advertisement , which pays better :)
    Else putting up 350 rectangle box on sidebar above the fold has great CTR.

    Reply

    Veera

    In my experience with Adsense, placing them right before the title is performing well.

    Reply

    Harsh Agrawal

    Veera for me adsense unit above post is working the best. Another one is placing a 350 block in the sidebar also perform great. Thanks for your comment.

    Reply

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