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    How Does Alexa Rankings Work?

    By in Blogging

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    Recently, there was a guest post by Rahul Gupta – Alexa never shows actual traffic rank. The post explained that Alexa

    alexa logo How Does Alexa Rankings Work?

    ranking does not show actual rank. I agree with that point, but the working of Alexa is not like Rahul explained. So,

    today I am going explain the correct working of Alexa Rankings via this post.

    What Is Alexa Traffic Rank?

    Alexa Traffic Rank is traffic rank of a site. The traffic rank is based on 3 months of historical traffic data collected from the users of Alexa Toolbar. Also combined with different traffic data source and page views. Alexa also counts the number of visitors and number of page views of all the sites for Alexa traffic rank.

    The main Alexa traffic rank is based on the data generated by this two sources. The change is determined by comparing the site’s current rank with its rank from 3 Months ago.

    What Is Alexa Toolbar?

    For those people, who are new to Alexa Toolbar. It is a toolbar which sends your browsing details to Alexa. But, it can be an essential tool for you in checking a websites Alexa Rankings instantly as well as increasing your site’s Alexa rankings.

    You can download Alexa Toolbar from here.

    Note: For now the toolbar is compatible with FireFox and Internet Explorer only.

    Conclusion

    The main data Alexa get’s from is Alexa Toolbar, so if your site gets 20,000 UVs per day and only 10% of them would be using Alexa toolbar then Alexa will get data of only 2000 visitors. The remaining visitors probably won’t be counted or they would get data of them from different sources.

    So, all in all Alexa Rankings is not too much dependable for considering a website’s total traffic.

    Must read for Alexa fan:

    Do let us know your views about Alexa ranking? Do you consider it as one of the good way to judge a website performance or is it going on the way of technorati?

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    { 30 comments… read them below or add one }

    Jens P. Berget

    This is very interesting. What you’re saying is that it probably depends a lot on the niche if a blog is popular on Alexa? I would bet that blogs within the technology niche (and blogs about blogging and marketing) would have more visitors who have installed the toolbar than if we compare them to blogs about food, animals and interior design.

    Reply

    Sahil Kotak

    Yes, exactly. You would find many technology blog/sites with high Alexa rankings.

    Reply

    Krishna

    Hi Sahil, I strongly agree with you on how alexa ranks a website. I have a live example of it in my blog where i compared two different websites traffic for about 6 months and the blog that contains alexa rank (1,05,268) is getting more visitors (2000/day) which is more than the second blog with alexa (45,025) getting 800 visitors per day.

    Alexa is only considerable by the advertisers and when we buy the domain. But actually we cannot guarantee a traffic by seeing the alexa rank. It’s completely wrong.

    Reply

    Sahil Kotak

    Yes, most bloggers consider Alexa because advertisers consider it.

    Thewebtricks.com

    Hey people i want to say something,i did a research and result came out is,when people
    from different countries or region[every day new visitors{different ip address with every
    new visit}]comes to a site its alexa decreases rapidly,but when same people with same
    ip address visits the site,those visits doesn’t matters a lot to alexa and a rapid decrease
    slows down.For bloggers check this,in one day if there are more guys who regularly visit
    your site with same ip address everyday your alexa will not decrease too rapidly,but when
    you get too much new visits your alexa decreases too rapidly because different or new
    visits improves your ranking[alexa decreases]and old visits decreases your ranking[alexa
    increases].New or visits with different ip address makes alexa “new visits day by day site
    may be important”…. and old or visits with old ip address makes alexa “old or same
    visits in more number,site may not have been updated or less useful content”.

    Isha Singh

    Alexa ranking is not much important except for sponsers…… Thanks for detailed info on alexa..

    Reply

    Sahil Kotak

    You are welcome. :)

    Reply

    Sathish @ TechieMania

    Since Sponsors is much needed for making money online, Alexa Rank sounds very important for me.

    Reply

    Sahil Kotak

    Yes, and that is the only reason people using it for.

    Reply

    Siva

    There are few things you can do it to increase Alexa rank !

    Reply

    Sahil Kotak

    There not just few, there are many things you can do to increase it. :)

    Reply

    Samir@Cool SEO Tips

    Well to be frank most non-technology bloggers don’t even care about Alexa Rank :P
    So, it doesn’t matter whether or not your Alexa stats are universally accurate.
    The best way to increase your Alexa Rank is by posting comments on Technology Blogs and Webmaster Forums.

    Reply

    Sahil Kotak

    Yes, they just care for PR.

    Reply

    Viral

    alexa ranking is important from the advertiser point of view. great one.

    Reply

    Sahil Kotak

    Glad you liked it. :)

    Reply

    Karen @ Blazing Minds

    I see in the post that it mentions that the Alexa Toolbar is only for FireFox and IE, I’ve recently posted up that it is now available for Chrome, which is great for us Chrome users, just thought I would mention that ;)

    Reply

    Sahil Kotak

    Yes, it available recently. How I missed it. :x

    Everyone can get it for chrome from here – https://chrome.google.com/extensions/detail/cknebhggccemgcnbidipinkifmmegdel

    Reply

    Bala

    That was fantastic info.. May i know the source/proof for this post. Because i am not able to agree with one post..

    Please give the informative source of your post..

    Reply

    Sahil Kotak

    I have been testing with Alexa a lot recently using my sites of different type. As well as I have found many webmasters talking about this. :)

    With which point you don’t agree? :)

    Reply

    Crunchynow

    Nice article from sahil. I had aways believed what is the main factor behind alexa ranking, and u helped me in finding this….Thanks for the article..

    Reply

    Sahil Kotak

    Glad my article helped you.

    Reply

    Imran

    Sahil great article, I completely agree with Alexa Toolbar. It is recommend to all the new and experience blogger and webmasters.

    Reply

    Sahil Kotak

    Yes, it is must for bloggers.

    Reply

    rahul

    Hi nice post, and the point I wanted to tell from my post was that if you have more traffic then don’t think that your Alexa rank will be always good. And also i wanted to tell that if some one’s Alexa rank is 20K and other’s is 100K then this doesn’t mean that 20K person will earn always more. Because earning depends upon total traffic and not Alexa’s rank. For example Satish’s (TechieMania) earning was $47 from advertisements but my earning from advertisements was $302
    My total visitors were 15K and this is too much greater than TechieMania.

    Above example is a proof of my point. :)

    Reply

    Sahil Kotak

    Again, you have mixed. Alexa rank and traffic has nothing to do with each other, that’s correct. But, the earning totally depends upon monetization factor. If a person has monetize his/her blog correctly then he would earn more. And if person has not monetized his blog correctly then if that person would 50k traffic then also he will earn less then other. :)

    Reply

    sureshpeters

    so you tell that tat , the alexa rank wont show a good appropriate rank….so which rank and which stats to prefer..

    Reply

    Sahil Kotak

    There are many things you can try like Google PR, etc.

    Reply

    qammar

    Alexa is for marketer and technology people , common people do not care, they visit the websites that have the information/product they need. thanks for great article.

    Reply

    George

    Tracking ranking only from the users who have alexa toolbar installed is not a good way of measuring rank. I would’ve rather liked some other means but as it is alexa is ubiquitous with website ranking.

    Reply

    Ravi Chahar

    Actually I have studied that we can put your website to Alexa just by linking it to Alexa, installing the toolbar is not the only option. May i know both ways have similar affect or not?

    Reply

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