Personally, when I have to add a new plugin or buy anything online or offline, I tend to look out for a product which is the best in my budget. Sometimes, I don’t mind paying a little extra if the product is worth an extra hole in my pocket.
However, there are times when you buy a premium WordPress plugin at an early stage by reading fake reviews, and end up regretting it later.
I have had similar experiences in the past with a few premium products that I bought after reading awesome reviews, or by reading amazing sales page.
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Today, I’m sharing few things that you should keep in mind while purchasing premium WP plugins or any other products online.
I’m writing this specifically for WordPress plugins, but the simple logic can be applied to all the online products.
Buyer’s Guide to Premium WordPress plugins:
Do you need it
There are thousands of premium plugins out there, and if you look at their sales page, I bet a large percentage of such plugins will make you end up buying it.
Sales page are designed to create the need, and if you are an impulsive buyer, you are most likely to end up buying any premium product you will come across.
The first thing which you should ask yourself before buying the product is: Do I need it?
If you have a habit of, buy now and use later, It’s time to change it to “Buy only when I will use“. A good practice should be to use your credit card or Paypal account only when you are sure about using the product. Else, it’s a good idea to wait till the time; you have enough time to put the product in use.
Don’t buy after reading reviews from untrustable sources: Fake reviews
Affiliate marketing is an excellent way to make money. However, some people write a review of the product without actually using them. For example, Thesis 2.0 WordPress theme, is not a product worth buying, but you will read hundreds of reviews where people are going gaga about it just for the affiliate income.
Also, people often launch a new micro website (product-review.com, product-bonus.com, product-discount.com) just to push-up their affiliate income, and it’s a good idea to ignore such site.
Plugin compatibility issues are nothing new. So, before you invest money on a premium WordPress product, make sure the company behind the product offers an excellent support.
A proper support system is essential for any premium plugins, as you can’t get free support from WordPress support forum.
History of plugin:
Have you seen plugins which are updated with no definite changes from an older version?
It’s same as republishing your old content by changing the date. It works in the case of blogging, but not in the case of products like WordPress plugins.
A plugin needs to be constantly updated to stay compatible with the latest version of WordPress, other popular plugins. For example, SEOPressor plugin, matured from V1. to V6., and that’s one reason this plugin is now an essential SEO plugin for WordPress.
Tip: You should always check, how often a plugin is updated and are new features being added in the plugin or not.
Some people often try to promote one product by criticising others. This is not only negative marketing but it’s same as cheating your readers. I made a comparision table for
I made a comparison table for Bluehost Vs. Hostgator Vs. Dreamhost, because I have tried all three of them. So, when you are reading comparison table on any website, make sure reviewer have used both the product he is comparing. If not, time to move to another comparison post.
What works for me might not work for you:
As a blogger, our role is to make our readers lives easier. Give them the best of the options that are available, and users can decide which one to buy.
If you are a buyer, you should understand that it’s not necessary that what works for me, might work for you.
For example, there are easy to use plugins like Contact form 7, or Jetpack comment form, but I use Enhanced contact form plugin, as it serves my purpose of showing referral URL. You might not need this particular feature, so you can always take help of simple plugins.
A good idea here is to look out for features offered by the plugin and stick to one which fulfills your requirements. For example, when you will try to compare membership WordPress plugins, you will be bombarded with tons of options, and picking the best one will not be easy.
You can make a list of 2-3 such plugins which meets your requirement, compare the features which they have, and then put a pre-sales support question. A good company, will not only reply in no time but will also give a human touch to it.
To sum it all:
Always believe in “Money saved is money earned.” Don’t rush into using your credit or debit card, until you are sure of the product. I have lost a few bucks because of this, and I’m sure my mistakes will help you to save your money.
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