• X

    Adsense Implemented Multiple ad networks

    By in Google adsense

    Bluehost hosting

    Google Adsense added multiple ad network feature. This will let other Google certified ad networks to compete directly with adwords and they can show ads using adsense.

    This will have increase the number of ads inventory in adsense and I believe this is good for advertisers but not for publishers. As this will increase the distance between advertisers and publishers by one more fold. So chances are high that it will be users who will be getting lower CPC .

    Today I received an Email from adsense team with following update:

    Adsense Email:

    We have launched a new capability in AdSense allowing Google-certified ad networks compete directly within AdSense, which means that advertisers from these third-party networks will be able to compete with AdWords advertisers to show on the Google Content Network.
    These new capabilities will automatically be enabled for your account, and you’ll see a new section in your Ad Review Center where you can allow or block specific ad networks or all networks except AdWords. Please note that we’ll gradually be adding new ad networks to AdSense accounts over the next few months, so you won’t see any immediate impact on your ads or your earnings.
    To ensure the quality of the ads that appear on AdSense publisher websites, Google will certify all participating ad networks for adherence to our standards for user privacy, ad quality, and speed. Some participating ad networks use targeting methods similar to Google’s interest-based advertising to show more relevant ads to users on the sites they visit.

    How to Block specific Google certified ad network:

    You can block and particular certified ad network to block inside your adsense account :

    Login to your adsense and click on Adsense setup> Ad review center and at the bottom you can block and ad network :

    certifiedadnetwork thumb Adsense Implemented Multiple ad networks

    You can read more about it here on Adsense official announcement.

    What’s your reaction on implementing other ad network under adsense/adwords?

    Get Free Blogging updates in your Email

    Find more Topics based on Keywords

    Article by

    Harsh has written 1264 articles.

    If you like This post, you can follow ShoutMeLoud on Twitter. Subscribe to ShoutMeLoud feed via RSS or EMAIL to receive instant updates.

    { 8 comments… read them below or add one }

    Lucian Apostol

    I disagree with you. Altough the websites that are using other ad networks will have to pay commision to one more party, there will be higher competition for ad spots.

    Depending on niche, i think most publishers will won’t be affected. Some publisher with websites on low competition niches may see a decrease because it is a chance that they will get more relevand ads but with lower CPC. But they can see also an increase in CTR. While others on competitive niches can see increased revenues because of competition. There are more advertisers and CPC price will stand up most time.

    Reply

    Bill Masson

    I agree in part with Lucian I don’t think this will detract from publishers revenue in any significant way, surely it will allow more profitable ads to be placed on your site giving a higher CTR . It does depend on your own particular niche of course and aiming for niches that pull in high paying advertisers is more prudent.

    Reply

    fareed

    thank u for information, but i dont have adsense account Still I am struggling to get…..thank u

    Reply

    NpXp

    Getting a Google Adense account is very easy. If you have a quality blog which is few months old (around 6 months) then you shouldn’t have any problems at all.

    This rule applies mainly applies to the Indians and the neighboring countries.

    About the topic, I do think that this move isn’t that good for the publishers. I say this because if low paying advertising companies are gonna compete with Adsense then there are all possibilities of a market neutrality.

    Reply

    Basant Singh

    it seems, 6 month rule for India & China is not a policy, though it has been officially mentioned by Google in its official doc. I am from India & I got my AdSense A/c approved with in 3 months.

    Reply

    NpXp

    Well I know it is not a strict rule and does not apply to everyone.

    It is more to do with maintaining quality standards of the Adsense Publishers.

    Because I bet the people applying through the free blogspot blogs were not meeting the expectation of Google. That is the reason why you need to have a top tld as your domain.

    I got my friends account activated with a proxy site which was less than 1 month and had been rejected thrice and finally success.

    TechOfWeb

    I don’t think that publishers will be in any loss due to this. I can’t say about others but mine Adsense revenuw has increased a little since last week :-)
    May or not be due to this I dont know but its good for me :-)

    Atul

    Reply

    darin

    I experienced decrease in average cpc recently, and I try to use your trick by blocking all add network, I hope this will help to increase my cpc.. let see for few days from now..

    Reply

    Leave a Comment

    Previous post:

    Next post:

    `