Adsense Implemented Multiple ad networks

Google Adsense added multiple ad network feature. This will let other Google certified ad networks to compete directly with adwords and they can show ads using adsense.

This will have increase the number of ads inventory in adsense and I believe this is good for advertisers but not for publishers. As this will increase the distance between advertisers and publishers by one more fold. So chances are high that it will be users who will be getting lower CPC .

Today I received an Email from adsense team with following update:

Adsense Email:

We have launched a new capability in AdSense allowing Google-certified ad networks compete directly within AdSense, which means that advertisers from these third-party networks will be able to compete with AdWords advertisers to show on the Google Content Network.

These new capabilities will automatically be enabled for your account, and you’ll see a new section in your Ad Review Center where you can allow or block specific ad networks or all networks except AdWords. Please note that we’ll gradually be adding new ad networks to AdSense accounts over the next few months, so you won’t see any immediate impact on your ads or your earnings.

To ensure the quality of the ads that appear on AdSense publisher websites, Google will certify all participating ad networks for adherence to our standards for user privacy, ad quality, and speed. Some participating ad networks use targeting methods similar to Google’s interest-based advertising to show more relevant ads to users on the sites they visit.

How to Block specific Google certified ad network:

You can block and particular certified ad network to block inside your adsense account :

Login to your adsense and click on Allow and block ads at the top and select Ad networks on the page. Here you can see list of all ad networks and disable the one you want.

block adsense ad network


You can read more about it here on Adsense official announcement.

What’s your reaction on implementing other ad network under adsense/adwords?

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Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.


COMMENTs ( 8 )

  1. says

    I experienced decrease in average cpc recently, and I try to use your trick by blocking all add network, I hope this will help to increase my cpc.. let see for few days from now..

  2. TechOfWeb says

    I don’t think that publishers will be in any loss due to this. I can’t say about others but mine Adsense revenuw has increased a little since last week :-)
    May or not be due to this I dont know but its good for me :-)


  3. fareed says

    thank u for information, but i dont have adsense account Still I am struggling to get…..thank u

    • NpXp says

      Getting a Google Adense account is very easy. If you have a quality blog which is few months old (around 6 months) then you shouldn’t have any problems at all.

      This rule applies mainly applies to the Indians and the neighboring countries.

      About the topic, I do think that this move isn’t that good for the publishers. I say this because if low paying advertising companies are gonna compete with Adsense then there are all possibilities of a market neutrality.

      • Basant Singh says

        it seems, 6 month rule for India & China is not a policy, though it has been officially mentioned by Google in its official doc. I am from India & I got my AdSense A/c approved with in 3 months.

        • NpXp says

          Well I know it is not a strict rule and does not apply to everyone.

          It is more to do with maintaining quality standards of the Adsense Publishers.

          Because I bet the people applying through the free blogspot blogs were not meeting the expectation of Google. That is the reason why you need to have a top tld as your domain.

          I got my friends account activated with a proxy site which was less than 1 month and had been rejected thrice and finally success.

  4. Bill Masson says

    I agree in part with Lucian I don’t think this will detract from publishers revenue in any significant way, surely it will allow more profitable ads to be placed on your site giving a higher CTR . It does depend on your own particular niche of course and aiming for niches that pull in high paying advertisers is more prudent.

  5. Lucian Apostol says

    I disagree with you. Altough the websites that are using other ad networks will have to pay commision to one more party, there will be higher competition for ad spots.

    Depending on niche, i think most publishers will won’t be affected. Some publisher with websites on low competition niches may see a decrease because it is a chance that they will get more relevand ads but with lower CPC. But they can see also an increase in CTR. While others on competitive niches can see increased revenues because of competition. There are more advertisers and CPC price will stand up most time.