Do you want to get more blog readers?
If yes, For what reason do you want them? and why do they have to be a regular reader of your blog?
There are answers for all these questions. Increasing blog readers is not an easy job as you think, but if you’re done that then you need not worry about the traffic of your blog.
Gaining more readers helps to get more blog traffic, so it’s now important to increase blog readers. Here I’m going to share some ways of increasing your blog’s readership.
While getting traffic to your blog, you should target more on converting those traffic into readers. One of the easiest ways to convert traffic into the reader is by getting targeted traffic and working on a niche site. This is one major issue with many newbie bloggers, who starts blogging on the Multi-niche topic.
Having a niche blog will not only help you in getting more page views but also search engines will give more visibility to your blog. So, let’s assume you have done everything correctly till now and getting decent traffic from search engines.
Now, it’s time to take your blog to the next level and get more blog readers who subscribe to your blog. So what kind of traffic and what other tips will help you in getting more readers?
But before everything else…
What is Blog Readership?
Blog readership is counted as people who are subscribed to your blog via the various channel. It could be Email updates, feeds, Facebook fan pages, Twitter, or any other way they are keeping an eye on your blog updates. These are those people, who liked your blog and willingly subscribed to your updates.
For any blogger or webmaster, the real asset is the number of readers subscribed to your blog, as we never know which search engine algo update, will completely wipe out your site from search engine index and your regular readers will become the most important assets for you.
9 Strategies To Get More Blog Readers
1. Use social media sites to grow subscribers
Social media sites like Facebook, Twitter, Pinterest, Instagram, YouTube can REALLY provide a great platform to gain more blog readers. If you want to build a great readership for your blog, an active social media presence will help you do that.
Regardless of how busy you are with your online businesses or offline work, make sure you are spending quality time on social media sites to engage with other bloggers and influencers in your niche.
One of the biggest mistakes bloggers make with their social media pages is they focus on getting more likes and shares, but fail to build a community. Once your readers are engaged, they’ll be the ones getting you more likes and shares.
The key is to make your readers/blog followers feel like they are part of your community. That’s one reason why I always call ShoutMeLoud readers, “Shouters“.
Try promoting your best content and comment on them regularly to build healthy relationships with your audience.
But, don’t be a scumbag and promote ONLY your stuff; no one will care about you or your blog if you only talk about yourself. Use a win/win approach by sharing other’s content and, in turn, sooner or later, they will share your posts.
This is how to build great long-term readership on your blogs using social media sites.
- If you are a busy blogger, you can use apps like Socialpilot (for newbies) or AgoraPulse (For pro-bloggers) to schedule content, and your primary role will shift to charging up engagement on your pages.
- I use a combination of Flipboard, Pocket, Feedly to stay pro-active on Twitter, YouTube & FB.
2. Connect with other bloggers
Connections are everything in blogging.
Blogging needs meaningful relationships, and a healthy network with other bloggers and influencers to succeed.
The more relationships you have built up around your blog, the better your quality of readership will be. Once you have a thriving audience, everything else becomes super easy.
You will get:
- More sales
- More profits
- Better traffic
- Better online visibility
Use other people’s blogs to connect with them. Try guest posting, blog commenting, and sending them emails about their posts to quickly build these great relationships.
Again, don’t be selfish! Introduce their blogs or best posts to your readers on your blogs. This way you will be actively building a great online reputation and a strong network of fellow bloggers.
3. Use guest blogging as a Strategy
Guest blogging is no doubt one of the best ways to quickly build a brand around your blog.
Guest blogging not only brings you quality backlinks, but it also gives you a more online presence and more readership for your blogs.
Tips for successful guest blogging:
- Don’t post mediocre content on your guest posts; always write high-quality posts. People will only follow you back to your blog when your posts are amazing, unique, and really, really good.
- Try landing on top blogs with your guest posts because these top blogs will always help you get loyal readers, more email leads, and an increase in sales.
- Analyze the blogs where you want to guest post. This way you will know how to write in order to capture that specific audience.
- Try to frequently guest post on blogs that are bigger than yours.
4. Make sure you have quality content on your blog
If you don’t have great blog posts on your site, no one will be interested in reading your stuff.
Even if you have a lot of influence online, it won’t help you if you’re writing mediocre, generic posts.
Identify what problems your audience is having. This will help you write much better blog posts. Know what they want and build a network around them and what they need.
Research well and connect with other influencers to know what they are writing on their sites. Observe how they are connecting to people on their blogs to improve their readership.
5. Invest money on blog design
First impressions are crucial in blogging.
If you want to quickly grab other bloggers’ eyeballs, make your blog design look professional.
Make sure your blog serves up a mobile-friendly theme, as smartphone users are increasing every day. I use & recommend Astra Theme as it has inbuilt schema markup & is fast.
6. Respond to everyone
No matter how busy you are, spend the time responding to your readers.
Try to engage with them through your blog comments, social media sites like Twitter and Facebook, and respond to emails. Most readers will express their problems using blog comments and emails. When you quickly respond to them and solve their problems, they will become loyal fans to you and your sites.[Tweet “This is how most popular blogs in the blogosphere are built.”]
Take the time to respond to your readers and other bloggers and you will surely create a great impact.
Don’t forget the importance of creating healthy relationships with your blog’s readers. In order to build an amazing long-term blog, you need active, engaged, raving fans supporting you.
These are some of the strategies which work for me. This is the reason ShoutMeLoud is as successful as it is; we are a community of bloggers.
7. Write about Hot topic in your niche
People always love to get some interesting info(s) , So browse the internet as much as you can and find a hot topic that is on-demand. After choosing the topic, write big detailed info about it and publish it.
This makes a new visitor visit your blog daily ( regular blog reader ). Try to be one of the first in your niche to cover an important and trending topic. One easy way to achieve this is by setting up Google alert or subscribe to an Email newsletter of official product pages.
- 5 Secrets revealed to write Viral content
- Generate blog topic ideas using Twitter
Being the first one to break news and covering it in detail will help you to get more recognition among other key players in your niche and some high-quality links to your site. The key here is, cover something which everyone is looking for and offer in-depth coverage of the topic.
8. Integrate Subscription options for updates
There are many email subscription services on the Internet, which helps your reader to get the latest article of your blog directly to their Inbox.
So have an email subscription box in your blog in right places [ keep it in a place where the people notice most ], and give an attractive description for your subscription box-like.
” Want to be a Problogger in 30 days? Subscribe to our blog and get all our Problogging tips delivered to your inbox”.
It attracts the people and they’ll subscribe to your blog. This is one of the most effective ways to get more blog readers by converting those one time traffic into subscribers and regular readers.
Also, don’t limit to one subscription service. People around the globe use a different way to keep track of news, which includes Twitter, Facebook, Content syndication sites, and much more. You can refer to our earlier guide on Must have subscription options for your blog.
9. Dedicated Subscription page:
This is something that you can learn from ShoutMeLoud and it will help you to get more targeted blog readers. Having a dedicated page or post with various subscription options will help you further. You can see an example here on ShoutMeLoud subscription page.
Also, you can write an occasional post to remind your readers to subscribe to your blog on various social media sites. You can always republish the subscription reminder posts with noindex tag in every 2-3 months and help new visitors to quickly become a reader of your blog.
I’m sure these are just not the only ways to get more blog readers and there are many other tips and techniques which you can implement on your blog.
But, before you work on optimizing your site, I would say start with one thing at a time and see how effective it’s turning out to be for you. For example, many people are not great with commenting or guest posting, in that case, work on other suggestions which work and help you take your blog to the next level.
If you have more suggestions or tips to share, do let me know via comments. If you find these tips effective and useful, do share it with your social circle