How to Choose the Best Affiliate Products To Promote

Choose the Best Affiliate Products
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To be a successful affiliate marketer, you need to choose and promote the right products on your blog. 76% of new affiliate marketers fail to earn money from affiliate marketing simply because they do not choose the right product to promote.

Affiliate marketing has been the primary source of income for many existing content creators. Its has tried and tested methods and works well when you select the best affiliate products.

Finding success in affiliate marketing is not as complicated as you might think. You need to be persistent, consistent, and a great combination of right affiliate products and marketing channel to promote.

Marketing channels could be:

  • A Blog
  • A comparison of deals and discount website
  • A YouTube channel
  • A Podcast
  • An email newsletter
  • Social media platform
  • Ad platforms

In this guide, I will share some tips I follow in choosing the right affiliate product to promote.

How to Choose the Best Products for Affiliate marketing:

When you start picking the affiliate products, you will find products in various categories and payout. For example, some of them would be paying about $1 per sale, and some of them would be paying about $200/sale. It’s a good idea to pick a product that pays more, even if you give 1-2 sales, it would be better than giving 100 sales to a product that pays only $1.

Here is simple math:

  • $1 * 100 = $100 earned as commission
  • $100 * 4 = $400 earned as commission

Now, think which is easier to sell: A product to 4 people or a product to 100 people.

Once you understand this simple maths, you would work smart rather than hard. This is how most of the top affiliate marketers make more money than others.

There is another interesting concept to know:

  • One-time commission: The company pays you a one-time sale. It could be anywhere from 10%-100%.
  • Recurring commission: The company pays you recurring payments. That means, whenever a user referred by you pays again or use the product, you earn a commission. Most of the SaaS products offer recurring commissions.  Learn more about recurring affiliate programs here.

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The number of recurring affiliate products is way less than one-time commission products. You should have a healthy combo of both kinds of products to build a residual income.

Alright, so once you have understood above two basic yet most important secrets, now it’s time to move to the next section.

1. Start with scouting affiliate marketplaces:

An affiliate network (Also known as a marketplace) is the best place to find affiliate products.  On these networks, you will find various affiliate products in different categories. They also show vital stats like EPC, Avg, sales, Avg. Commission and rating to help you understand how a particular product is working.

The terminology may vary based on different networks, but the fundamentals remain the same. Once you are accepted into these top affiliate networks, you will have many options for affiliate products to select from.

ShareASale and Commission Junction should be your two starting points.

If you target any geo-location, you should find a network that caters to your country.

For example, if you are from India, you can use something like vCommission. For U.K. traffic, you can use something like Awin.

You can find the best affiliate products to promote depending on your niche.

Here is a screenshot of ShareASale, and notice the stats like “EPC,” “Per sale,” and rank.

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If you are using WordPress, you can use a plugin like ThirstyAffiliates to mask your links. For the web hosting niche, I would recommend that you read our previously published guide on getting started with web hosting affiliates.

2.. Join affiliate programs individually:

Most of the online products have in-house affiliate programs.  All you need to do is find the hottest selling products in your niche and take the opportunity to market these products. For example, if you run a blog about dogs, you can try to find an affiliate program related to dog food or dog care. Find the companies that are selling such products online, and on their website, you will find the links to the affiliate programs.

Alternatively, you can simply Google “ affiliate” or “(product name) + affiliate program.” These are manual searches, of course, but this works in most cases, especially when you are in a niche where it is difficult to find an affiliate product. (An example of this might be something like tattoo designs.)

Search hack Affilaite Program
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There is a free chrome addon called Affilitizer, which helps you to quickly find the marketplace where a website has its affiliate program. It has helped me many times to discover the affiliate program of products that I often talk about.

Now, following the above methods, you should be able to find the best products for affiliate marketing.

Before we move to our next chapter on promoting affiliate products , let’s understand one more concept.

What is a niche affiliate product?

A niche affiliate product refers to any product that is related to your blog topics and would thus interest your readers. If, for example, you write a blog on topics within the health niche, you would want to promote a product related to the niche of your blog, that being the health niche.

3. Run a best product for [Niche]

This is one of the best strategy to find new affiliate programs. Simply go to and search for best products in [niche].

For example, a simple search for “Best products for dog food” or “Best dog food products” would give me some of the best products in that niche. It could be a physical product niche or a digital product niche.

Now, lets take it to one level up.

Click on “shopping,” and it will show you the list of top products in your selected niche. You can also sort this based on price to find the premium product, which could help you land high-ticket affiliate products.

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4. Use the Google “Vs.” autosuggest

Once you have a list of few good products in your niche, take advantage of “Vs.” autosuggest feature of Google to discover competitive products. For example, if you know Binance is the top product in crypto niche, you can simply search for “Binance vs. ” In Google search, and Google would auto-suggest products which are similar to your initial query.

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Now go to those product websites or use the above trick#2 to find affiliate programs associated with these vs. products.

5. Use the alternative keyword

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Once you have 1-2 good products in your niche, you can use the “alternative” keyword to find more similar affiliate products to promote. For example, Jasper is a popular AI writing tool, and by searching for “Product + Alternative” in Google, one can quickly discover many similar products.

I advise you to select the hottest selling products in your niche and start writing about them.

This will help you to boost your conversion rate. The difference between successful affiliate campaigns and those that fail are the conversion rates involved. For instance, if you’re getting 100 clicks on your affiliate campaign but have a low conversion rate, you need to reassess your strategy.

At times, the product may look good, but people are not buying it or canceling it soon. This way, even after sending traffic, you would make no money. If possible, do try products before recommending it.

This helps you not only understand the product better, but it also is time-saving for you and your audience.

I have often seen bloggers recommending high-end products without using them or knowing enough about the subject. I recommend that you do not do this. This practice would adversely affect your credibility as a reviewer.  Giving an honest review of a product you have tried and used will increase your credibility and your reliability.

You can either sign up for a free product trial if one is available or ask the product owner to give you a review piece. Worst-case scenario, you can buy and use the product to create an excellent review, either pro or con.

Note: 90% of my affiliate sales come from reviews and tutorials on products I have used.

When you sign up for any affiliate program, here are some factors which you should consider:

  • Available banners
  • Promotional matters
  • Affiliate control panel
  • Minimum payout
  • Payment method
  • Tax form required or not

These factors will help you decide if you are ready to promote this product. Suppose, for example, that you select a seasonal product whose minimum payout is $1000. Are you sure you can achieve that much in terms of conversions in that particular season?

Bonus tip: Associating with famous brands will be an added advantage to your affiliate marketing campaign.

Does this post help you to pick the Affiliate products?

How do you decide which products are right for your blog and which are not? Let us know using the comments section below.

If you find the information in this post useful, please share it with your friends and colleagues on Facebook, Twitter, and LinkedIn.

Also see:

Best Affiliate marketing tools

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

49 thoughts on “How to Choose the Best Affiliate Products To Promote”

  1. Ronald

    Great tips,

    I’ve just started to implement this tips on my affiliate marketing campaigns and I’ve just noticed that there were a couple of mistakes I was making without even noticing it. That’s why is always very important to have an open mind when it comes to learning.


  2. Prashant

    Hi Harsh,

    Thanks a ton for your useful blogs and are comprehensive enough to novices like me. However, could you please let me know how to start with minimum investment.



  3. Deepa Hadkar

    I want to ask d same question which was earlier asked by Vaishali :

    I have a question, For eg. I choose topic inspiration books and under inspirational books section there are say 50 books. So I am supposed to write review for all of those 50 books? can someone help me with it as in How to start and what content it should be?

  4. Kapil Garg

    Thanks Harsh for this valuable information. I was having many questions but you cleared in this blog. Thanks a lot. Can you tell me a Good Plugin to add Affiliate Adv codes in wp.

    1. Harsh Agrawal

      Use WP Advanced ads plugin + Thirstyaffiliates for affiliate link cloaking.

  5. Saleem

    Hi Harsh,
    It is really great to be with you on this course. Of course, choosing the products related to the niche of the website is very important in online affiliate marketing.
    By joining your course, I am really gaining more knowledge in this field. good going.

    I have an Amazon Niche site. What is the best strategy to choose 10 best products in one category(tent, backpack, sleeping bag etc.)? I used to consider customer reviews, average price band, brand, pros etc. Any suggestion, please.

    with thanks and regards

  6. Hari Mohan Sharma

    Hello, Harsh!
    Nicely written post.
    I am new to this course and feels this post covers important points of affiliate program to succeed.

  7. Mashum Mollah


    Awesome post.. I have decided to use Commission Junction and ClickBank for my blog.

    Thanks for sharing..

  8. Jen Hoo

    Great info. I’m looking for best affiliate program too. Thank for sharing !!

  9. Daniel

    Affiliate marketing sales is base on technique if you want to grow your sales and success just build backlinks and go with social network to bring your blog traffic run as well !

    1. Ashutosh

      Need your kind suggestion to become successful in affiliate mkting..

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