15+ Affiliate Marketing Tools Every Marketer Needs (2024 Resource)

Looking for affiliate marketing tools that could increase your affiliate earnings?

I love tools, and previously I have shared top blogging tools and top YouTube tools, and today I’m sharing my affiliate marketing toolbox that will help you grow faster in the field of affiliate marketing.

I’m intentionally skipping some tools for affiliate marketing, such as WordPress SEO plugins. If you are doing affiliate marketing by building affiliate sites, you should be using any popular SEO plugins such as Yoast SEO, Rank Math, and others.  You should also consider using any SEO tool such as Semrush or Ahrefs.

Moving ahead, let’s have a look at the top affiliate marketing tools for modern marketers:


Lasso is a link cloaking plugin for WordPress, which is different from Pretty link or Thirsty Affiliates. This plugin adds a beautiful-looking affiliate info box (shown below) to make your list post or comparison post stand out. Similar affiliate info boxes are used on many popular affiliate content websites to increase the CTR. 

Here are some of the key features of Lasso:

  • Manage affiliate links
  • One click integration with WordPress
  • Quick add affiliate boxes to your post
  • Add comparison boxes to your affiliate post
  • Add events to Google analytics for affiliate link performance
  • Integration with Amazon
  • Quickly Add affiliate links to old blog posts

This is a SaaS-based tool and a powerful one that could skyrocket your affiliate links CTR and conversions if done right. Moreover, these affiliate info boxes can be customized as per your brand design.


Supercharge Your Affiliate Marketing Efforts
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ThirstyAffiliate is a freemium link cloaking WordPress plugin that helps you manage all your affiliate links. This is the OG of affiliate link management in WordPress and one of the most popular Affiliate tools among WordPress users.  Read ThirstyAffiliates review to learn everything about it.

Some of the top features of the Thirsty affiliates plugin are:

  • Cloak affiliate link in WordPress
  • Autolink keywords
  • Getlocation affiliate link
  • Google Analytics events
  • Automatic 404 checker

At the time of writing, I’m using both, Lasso and ThirstyAffiliates to manage my affiliate links. 

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Geniuslink is a URL shortener for creators and affiliates. You don’t need a WordPress website to use this URL shortener tool. You might be using YouTube, Instagram, or Twitter to promote an affiliate program, where Geniuslink can help shortening your affiliate link and also in link management. You can also redirect users to a different landing page based on the traffic source. For example, you can send organic traffic to a different landing page than the traffic purchased from Facebook. 

If you are into Amazon affiliate marketing, this is a must-have tool for your business. 

Here are some of the features of Geniuslink:

  • Automatic Amazon localization
  • Smart short links that multiply your affiliate revenue
  • Retargeting pixels

I’m a huge fan of their Geolocation link feature. For example, Bluehost is one of my top affiliate programs, offering different websites for Indian and global users. Using Geniuslink, I have created this affiliate link for Bluehost that directs users based on their geo-location. It helps in a better user experience, which converts into more affiliate sales.

Affiliate Marketing Tools to discover profitable offers:

One important aspect of making money from Affiliate marketing is discovering new affiliate products before everyone else. By working with some of the best affiliate marketplaces, you can discover new offers. There are many such marketplaces, but here are the top 2 that you should be using right now. 


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The Impact is the fastest-growing affiliate marketplace and is free to join. I have been using them for years and never had any issue tracking or getting paid. This is perhaps the best affiliate network of this year. Impact also lets you build better affiliate partnerships with the companies you are interested in working with.


If you are into SaaS-based tools promotion, you would love PartnerStack. I have made a detailed tutorial video of Partnerstack that you must check out. 

Subscribe on YouTube

Read: Partnerstack review

Social media tools to promote Affiliate offers:

Social Media is one of the top ways to drive traffic to your affiliate landing pages. You could become a smart affiliate marketer using an automation tool for social media. Here are three affiliate marketing tools for influencers using social media to grow their affiliate sales.


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PostPlanner has been around for years, and they support all popular social media platforms. They also have a calendar view, which makes it easier for you to have a bird’s eye-view of the publishing schedule. To get started all you need to do is, connect all your social media accounts and use PostPlanner for content creation on social media. 

Here are some of the top features of PostPlanner:

  • Schedule posts to the top social network
  • Curate content from top sources
  • Evergreen post recycling
  • Advanced analytics
  • Post ideas
  • Media library


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SocialPilot is a popular automation tool for social media marketers. It also works with all social media platforms and offers a mobile app for scheduling content. Read the SocialPilot review to learn more about it.

Here are the top features of SocialPilot:

  • Social media scheduling
  • Social media calendar
  • Bulk scheduling
  • Social media curation
  • Social Inbox
  • Facebook ads

Email and landing page tool for Affiliate Marketer:

If you wanna grow in the field of affiliate marketing, you need a sales funnel. And for a successful funnel, you need landing pages and email marketing. Using these two, you should be able to automate a great part of your affiliate marketing business. Here are my favourite landing page and email toolkits for affiliate marketers.


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Convertkit is a popular e-mail marketing tool that offers advanced email automation, landing page, and forms. It is also very simple to use, and anyone can take advantage of their free plan to get started with email marketing. You can start building an email list within 10-15 minutes of using Convertkit. It does not matter if you are a blogger or an influencer; you would find a ton of value in the Convertkit email marketing tool.

Read: Why I switched from Aweber to Convertkit

Here are the top features of Convertkit:

  • 14 days free trial (no credit card required)
  • Landing pages
  • Sell your digital products
  • Marketing automation
  • Email designers
  • Paid Emails

Leadpages: Landing page builders

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If you only need one tool to create stunning-looking landing pages, look no further than Leadpages. I have been using the Leadpages to design all my landing pages, and the conversion rates are super high.  Read Leadpages review to learn more about it.

This tool also integrates with popular email marketing tools, and there are ton of pre-designed templates to get started. Once you use Leadpages, you will never run any affiliate marketing campaigns without it. 

Here are the top features of Leadpages:

  • Pre-designed landing pages
  • Use your domain name for branding
  • Google Analytics integration
  • Sell products and services
  • Integrates with WordPress

Video Affiliate marketing tool:


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Show, don’t tell” is one piece of advice that works pretty well in affiliate marketing. Loom is a video recording and publishing tool you can use to make screencast videos. With Loom, you can create quick videos and share them on social media or embed it on your blog. If you like, you can download the video and publish it on YouTube. 

The editing feature is not as advanced as the next affiliate marketing tool I’m going to share, but overall, Loom should be part of your affiliate toolkit. 

Features of Loom:

  • Available as a chrome add-on
  • Available as the desktop app
  • Comment feature
  • Record your screen and camera


I drive a majority of my sales via YouTube video tutorials, and Camtasia is the video recording tool I have been using for like half a decade. This tool offers many basic and advanced features which any creator would need. As long as the video is part of your affiliate marketing promotion strategy, Camtasia is one tool that you should have in your arsenal.

Features of Camtasia:

  • 14 days free trial
  • Works on Windows and Mac
  • Record screen and camera
  • Record camera only
  • Quickly cut, and edit part of the video
  • Export directly to YouTube

Affiliate Marketing Analytic Tools:


Affluent is a tool for pro affiliates who would like to see all their affiliate data within a single dashboard.

Imagine if you could see real-time data from all of your affiliate networks, such as Commission Junction, Clickbank, ShareASale, Impact, and others, in a single dashboard?

Well, that’s what Affluent offers.  It offers actionable insights at one place, which would help you make a better decision. 

Misc. Affiliate marketing tools:


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Grammarly is an assistant tool that helps in proofreading content. It checks for more than. grammar and spelling errors. If you have not used Grammarly before and are a non-native English writer, you are missing out on some of the best tools of modern times. 


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Jasper.ai is your writing assistant who would help create copy for your affiliate marketing promotion. It could be social media posts, product promotion posts, or ad copies. In the coming year, AI-based writing tools like Jasper will be one of the most common and widely used affiliate marketing tools for any marketer. 


  • Use AI to write original content
  • Boost ad conversions with a better copy
  • Finish your first draft 10X faster
  • End writer’s block with ideas from a robot

Conclusion: Top Tools for Affiliate Marketers

Using the right tool in affiliate marketing can help you automate many of your strategies, save time and help you make more money. I have shared some of the top essential tools which every affiliate marketer needs to get success.

Now, no such list is ever complete without community contribution. Now, it is your turn to let me know the top affiliate marketing tools that you are using to grow your affiliate empire. 

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

6 thoughts on “15+ Affiliate Marketing Tools Every Marketer Needs (2024 Resource)”

  1. Hello Harsh,

    Awesome List of Affiliate marketing tools. I am using Thirsty affiliate as it helps me to cloak my affiliate links and make them more user-friendly. I will definitely try others on this list. Thanks for sharing it with us.

    Vishwajeet Kumar

  2. This is a wonderful list. I was using thirsty affiliates plugging some months back but hard to deactivate it because I don’t see much I can do with it.

    Maybe, I will have to try other options being listed here and see how it goes.

    Thanks for this sir.

  3. Alice Hall

    Thanks Sharing a great post by you. Most Informative Article for Affiliate Marketers.

    1. This is amazing. I am using Thirsty Affiliate but not helping me with my affiliate link. If you can write a detailed article on that, that would be a great.

  4. Hi Harsh, Do you know how many more conversions you get from Lasso than without it? I’ve heard of link cloaking for affiliate links but haven’t tried it yet. I do use some “buttons” now with my WordPress theme instead of ad banners. I’m curious how much Lasso can do once you pay for it?
    I love Jasper ai, it’s a fabulous tool and has saved me a ton of time in writing posts and social media posts when I get in a brain fog 🙂
    Thanks for sharing about these tools Harsh.

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