When it comes to WordPress, there are many SEO plugins which will help you to optimize your blog for search engines. I’m sure you must have heard of All in one SEO plugin or WordPress SEO by Yoast plugin. All in one SEO is one of the old, and most used SEO plugins out there, until Yoast released WordPress SEO by yoast. If you are planning to use AIO SEO plugin, I would rather recommend you to use WordPress SEO by yoast. (2013 update)
There are many plugins which helps you in optimizing your blog for example Platinum SEO and all in one SEO. I have used Platinum SEO too, but some how I liked All in one SEO more. All in one SEO is an out of box free SEO plugin which helps you optimize your blog for on site SEO. Saying that, I meant you can configure all meta options and add noindex and nofollow tag sidewide.
WordPress is said to be optimized for SEO by default but apart from default settings, there are better optimization which can be use to boost our search engine result. In recent discussion with Founder of WordPress Matt Mullenweg, we talked about Integrating All in one SEO plugin by default. Matt wanted any plugin should be users choice rather then implementing it by default. Now there are WordPress themes like Thesis, Genesis which are coming with default SEO options and are better optimized from SEO POV.
Here is a quick configuration guide for All in one WordPress Plugin, which will help you to make your blog search engine friendly.
What is meta tag in All in one SEO Plugin:
Very first option which you will be configuring is meta tags. Don’t confuse meta tag with post title, and in this setting what ever you will fill, that’s how search engine will index your blog. The name, itself is self explanatory but if you still have some doubt, feel free to ask via comments.
This is how my All in one SEO wordpress plugin setting looks like
WordPress shows your Tag line as your description in search result, this can be over ride by entering information in all in one SEO plugin.
Home keywords is something which needed to be filled carefully : These are the main keyword for which you will be targeting the search results.
Apart from that within options Post Title format Page title format You can define how you want the search engine to see your page. If you have home title as keyword then adding a hometitle at the end of page title format is advisable. Else for branding purpose you can consider adding your blog name, though make sure your total post meta title should not exceed more than 65 characters.
The major SEO part falls when you write a post and this is where most of the people make mistakes:
Settings for single post All in one SEO plugin
There are three options in the single post settings:
Titles, Description and Keyword
When you write a post there is a difference between how you want search engine to see your post and how you want your readers to see the post title. This option gives you freedom to make your post title search friendly as well as reader friendly too. default title is what you reader will see and when you enter the another title in the All in one SEO option, that will be used for search engine.
- If you will see my post on Top Torrent clients
- User friendly Title: Top list of popular Torrent clients
- Search engine friendly title: The complete list of Top Torrent client for Windows, linux ,mac
Meta description is one of the most important part of search engine optimization. Meta description is what search result will show in the search result of your page. You can enter a custom keyword rich description or this plugin will automatically pull up the first 160 words as description.
By default wordpress use your categories as meta keyword though it is not a good practice. You can enter your keyword for which you want to target the search result but make sure the keyword for which you are targeting should be there in the original post. using 4-5 keyword is good practice but overdoing or repetition of the same keyword is bad for optimization. Regarding categories you can see my previous post on Importance of proper categories for better SEO.
Download: All in one SEO plugin
You can also check my previous post on how to use robots.txt to stop search engine bots to crawl your admin page and how to use Alt tag to boost your traffic from Image search result.
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