I know the topic of this post might confuse many readers as here at ShoutMeLoud, we keep talking about benefits of Social media marketing for Blogging. But, here I’m going to take a different approach and talk about bloggers who spend most of time on Social Networking sites like Facebook, Twitter, Pinterest, Google plus or any other.
Social networking is an essential element for any blogger who is working from home, it let us find like-minded people, people who are doing the same thing like us on other part of world and such benefits are endless. But have you ever thought about disadvantages of these Social networking sites. Have you ever counted time you spent on Facebook.com in a single day, reading people’s update, commenting on them, liking them and re-sharing. I’m not saying, what you have been doing is wrong but the wrong part comes in when you consider time you wasted doing it. The same time you can utilize for the growth of your blog by making changes and adding more value to it in form of content, making tweaks and changes, reading Websites related to your niche and so on.
Have you ever thought of treating your own blog like a Social networking site, more like a Social networking blog. How about your treat every post as separate profile and people commenting there as friends who are trying to interact. People sharing your content can be consider as likes and people commenting on your posts can be consider as usual comment which we get on Social networking sites. Don’t you believe, Blogging itself is social networking?
Treat your blog like a Social networking blog:
Before you read on, my suggestion is to start treating your blog/Website as a social networking blog. You might be blogging for making money, but the real fun is when you actually engage people and give them a community where they can share their views and feel like they are among them-selves. This is something, which is easy to do when you are working on a niche blog. Facebook like box, Twitter follow and any other blog subscription options, are just a way to keep the community close and leverage the power of popular Social media sites. By the end of the day, your target should be giving an ultimate social networking experience to readers.
Take it as disclaimer or suggestion, I’m not saying completely quit social networking sites for Blogging, but maintain a decent balance between these two. If your reason for using Social networking site is for networking & blog promotion, you have to do it right. Making untargeted updates, commenting here and there is not going to help you set up as a leader in your niche, rather you need to pick targeted Social networking site for your blog and have to post targeted content and bring on the conversation to your own blog. Anyhow, we will discus those factors in some other topics, but for now lets see how we can create a Social networking blog, within our blog.
Reasons to prefer Blogging over Social Networking
Here I’m sharing my view-point and why I believe you should lower down the amount of time you spent on Social networking sites and work more on your blog. You may agree-disagree with my points below, but I would really love to get your opinion.
Real Social Networking is on your Blog:-
Social networking Is all about making new friends sharing your views and discussing topics of similar interest and chill out with jokes. While blogging you are connecting to readers with similar interests and slowly these readers turn out to be a good friends. They are from different parts of the globe waiting for your new post on your blog. Some day Samantha from Australia, Lee from China and Andrew from US and James from UK are reading your post and commenting on your blog simultaneously. Isn’t it a meaningful Social Networking?
Commenting is real power of a blog and that’s how it separates itself from static Websites. As a blogger, try to reply to all meaningful comments either by welcoming to your community or by answering to your query.
Question: How do you feel when you get a reply from someone, when you commented on his status update?
Share Views and Updates:-
Have a look at your Facebook timeline and notice, which kind of status update are creating maximum buzz and conversation. How about instead of asking a simple question like “Why do you blog”, you create a post on common reasons people blog and ask questions along with the link.
This will not only give new insight to your readers, but will bring the interaction in form of sharing, comments to your site. If you have done it, you are doing it right. Else, time for you to make changes in your strategy and use your blog as main platform for interaction.
Additional Source of Income:-
Blogging can be an additional source of income as a blogger. You can show ads and earn fortunes out of it or do affiliate marketing to promote products which you cannot do on social networking sites. So if your reader James from U.S. while reading and commenting on your blog gets a great deal on eBay makes him save few bugs and makes you earn as well. Isn’t it a Win-Win situation for both of you?
Every day is a Learning Day:-
On Social networking if you see you sit for a whole day and sit in front of WordPress or BlogSpot for a whole day and compare what you gained as an individual in that day. From Blog sites you earn a new view towards seeing things and slowly you start appreciating others thoughts as well. Not for the sake of pressing like only but also stating a word of encouragement or a piece of advice for improvement.
Everyone is listening:-
In Social networking you lose update if you are not online in front or the relevance of update is there until and unless you are online 24*7. Have you ever visited your friends profile/timeline to see what he said three days ago, answer Is negative.
Where as Blogging is timeless and you if you are doing it right, you will be getting endless traffic through out from search engines. Also, unlike Social updates, you can edit your old blog post and update them with latest info.
Sincere readers will always visit your page daily for finding new content and I am telling you writing new content daily is a challenge as well as learning for a reader as well as writer.
Versatile medium of communication:-
You can communicate with your fellow bloggers/readers via writing/or Audio Clip/Or Video Blogging. This way, you will be adding variation to your content and target users who likes images, Videos or simple text content.
Knowledge sharing and user experience:-
In social networking people are there for either making fun of one or the other person or pressing likes on “I am Not feeling Well Today” status updates. Whereas in Blog world every post is edited and proof-read numerous time before publishing. Because the priority is user experience not sharing for the sake of sharing.
Experimenting everyday with looks:-
How many times, you feel worse when your fav. social site changes the look. It’s irritating that you can’t make changes and get back what you used to like. While in Blogging, you can always listen to your readers and make changes accordingly.
Pyramid View with a difference:-
Blogging is one to many communication but it’s not limited to one side only. Your followers can express their view and opinion via comments. They can completely disagree or may show a new view to the writer towards a topic which sometimes lead to complete makeover of the post.
Hence despite writer sitting on topmost of the Pyramid of Blogging sites he has to make sure to make the readers at the last end feel connected and happy with the contents of the post.
Privacy with Democracy:-
In Blogging the reader has equal write to enhance his experience by writing valuable comments to the writer post hence mutually enriching the writers post as well as driving traffic towards his website. But the foremost thing which attracts is Privacy you want to make a comment anonymously you can make it but surely the moderation is in the hands of the owner of the post.
But freedom to speak out your thoughts is more in blogging as compared to Social networking on Social sites anyone can see you and your friends basic details like Profile picture/address/Profile details etc. Which is safer in blog sites hence forth people are more free to comment on posts. This is also a down side, and one of the foremost reason people are adopting Facebook commenting system and Disqus on their blog, these days.
Option to write for Others:-
The 11th point I have kept specially for us like me I write on my website but I got the liberty that I am able to write for www.shoutmeloud.com as a Guest blogger. Can you write status update or tweet from your friends profile?
Until and unless your friend gives you a username and password but still the update will be called as update of your friend but never yours. But here I am able to write for this site without comprising individuality of my site.
By the end, I would really love to know the answer from fellow bloggers on Social networking vs Blogging? Do you also believe that Bloggers should not waste time on social networking sites and make their time more productive by spending more time on Blogging?