18 responses

  1. Shalu Sharma
    June 13, 2012

    You are right on this. I was wondering why adsense from India had low cpc. Now I know. As a matter of fact, it is so low that sometime I just wonder if its all worth it.

    • Rahul
      June 13, 2012

      As mentioned in the last paragraph of the article you need to concentrate on getting organic USA traffic. Although content is the key here but I found one superb way to target visitors from countries like UK, USA, Ireland etc. is to start a YouTube Channel for your site and brand all your videos relating to your blog. Then you can see decent money. Also try to search for private advertisers.

      • Abhinav sharma
        July 12, 2012

        I will definitely try this and thanks for such a good information. Now moe focus will be on U.S.A traffic.

  2. Avi
    June 13, 2012

    hmm!! nice point is focused in this article. India seems to be backward in Online Marketing than countries like U.S. From now I will always target US based traffic, as you suggested.

  3. rakesh kumar
    June 13, 2012

    The main idea you have given here us to increase the CPC is targetted US keywords. If we are able to target that group only then we can increase our CTR. Thanks Rahul for this useful article.

  4. Sanjib Saha
    June 13, 2012

    Even i did not knew the reason behind the low CPC rate. One thing that has amazed me more that India, being the 3rd largest Internet consumer also, the condition is not too good looking. Well i don’t see any solution to it. May be in future the Indian CPC rate may increase.

  5. dr anand
    June 14, 2012

    Yeah I too have been using Adsense for my site http://arounddelhi.com and the returns were so dismal that I slowly removed most of them. Even for adwords the average cost that I pay per click is less than Rs 10.00 so that expalins the low cpc. As our clients are maily Indian so we can not concentrate on US clients for better cpc.
    Thanks,
    R.anand

  6. Nahid
    June 18, 2012

    I have a US based traffic on my site and now I feel I should tune in a little bit.

    Thanks nice post

  7. sony
    June 19, 2012

    can we know what is keyword cpc ? which keyword is paying how much ?

    • Rahul
      June 23, 2012

      Go to Google Keywords Tools and then search for a keyword, select India as Country and then the CPC that you see is what is payed by the advertiser. You get around 70 Percent of that.

  8. Jotaeme
    August 17, 2012

    The winner is US… definitely. I got some expensive CPC for a single ad click $295. It is reported here: http://www.plandinero.com/mi-cpc-mas-caro-en-google-adsense/ (sorry it is in Spanish).

  9. Rajneesh
    August 29, 2012

    Yes its true that there is a huge difference in CPC value for India and US!! And I was surprised to note that all my keywords were having cpc less than 34 cents when location was set India, but they shoots up to even $20 when location was set as US.

    My only question is that, if we want to target US traffic, do we need to get our hosting also done in US and not in India? As Google search results changes drastically location wise and preference is given to local hosts in a country while ranking in search results.

  10. Manjinder Singh
    November 17, 2012

    so how should be the things done… i means if we go with high cpc there is less chance to score better in seo as thigh cpc have high compitition … where as if we go on low cpc then we can score better but with less payouts … so can any one please tell me how to maintain the balance with cpc and seo …

    and how should be the ad placements on the website does that matters……?

  11. gaurav
    February 7, 2013

    nice post admin..really there is big difference between CPC in india and USA .and according to you Rs84 .amazing..i am still getting very low CPC …

  12. gaurav
    February 22, 2013

    exactly…adsense cpc in india is very very less as compared to US traffic….My highest cpc From US is 2.40 $ while in india average cpc remains 0.05$ ……

  13. Paresh
    May 16, 2013

    So! It doesn’t t matter the blogger is in India or in US its the visitor who matters, If you build a US based visitors then there is a chance to get more out of every click, Am I right?
    My question- We Indians opt for check in (Rs) as a currency; does it effect our earnings.

  14. Edson Hale
    September 10, 2013

    Hey Rahul you are right we should also see the buying capacity of the audience of a niche before selecting it but we should not ignore our passion while selecting a niche; if we enjoy a niche we should go for it either it bring organic traffic from US or from any poor country because eventually you will succeed in it if you really enjoy your niche.

  15. Darshit Mulani
    April 15, 2014

    According to a report till 2020 India will be second largest place for E-commerce so it’s a good news but now for the time I am happy that my most of the traffic is coming from US.

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