When ever I talk about Blogging, my aim is to help you create a successful blog, and not just another blog. Creating a successful blog either happens by accident or with a well-planned strategy. With the immense growth of inbound marketing and awareness of blogging, now we have unlimited guides on the web which will help us to create a content based blog that is loved by masses. We often read tons of content about writing meaningful and quality content, and how to maintain the professionalism of a blog.
When ever I talk to my students about blogging, I always ask them to treat their blog like a person (A friend ), and create a persona around it. All the time you read about thing you should do on a blog, at the same time it’s important to know what things you should not do to maintain the standard of your blog. Today, I will be talking about few blog posts which you should never do to maintain the quality and value of your blog.
How not to be a lost sailer with Crappy post content:
Before I start with my usual style of point to point blog post, let me give you an example. Think of any role model you like the most, and you ended up meeting with him one day. You liked him for his work, but when you meet him, he is not the same person you thought of, would you still like his work the same way? If I would have been at your place, my answer will be straight away NO.
Same is very true for a blog; when a reader subscribe to a blog, he subscribe with an expectation. It’s probably the quality of your content, your content value, your insights on the topic, speedy coverage of a topic or various other reasons. The moment your subscribed user see a low-quality content, it lowers down the expectation and it’s also becomes a reason to lose the trust factor on your blog.
Here is something from a psychological study that I was reading the other day:
“When a person meet another person, he sets an expectations. Usually the expectations are high. Now it’s up to other person to either raise the expectations up with his actions, or disappoint with his actions.” This is one normal phenomenon that we see in every day life, and today I will be relating the same for a blog.
You can earn the credibility by not losing it!
Filler content : Keep it quality filler
There are two main form of blog posts:
- Pillar posts: Those are the well-researched, deep insight and very informative blog post. Such articles usually takes more than hours of time to research and to be compiled.
- Filler posts: These are quick blog posts, which we write to maintain the blog post frequency. These posts are usually short, precise but informative. One quick example of such blog posts are press releases, and quick update posts. (Ex: Whatsapp updates with new features).
Now if your blog is a content factory where you publish every news in your niche, your readers wouldn’t mind such content which is related and add even a little piece of information or value. If not, such posts are road-block for your regular readers. This is 21st century, and time is money for them. With wide range of options to read from, people like to connect themselves with quality stuff. If you are doing a filler post, make sure that you maintain the quality by adding insight, informations which are less spoken, and make it valuable.
From above example (Whatsapp got an update), along with updated feature, do add how it will help existing users, and what direction company is going to. This is one basic example that you could use in any niche.
Don’t publish if you can’t:
Maintaining a blog posting schedule is very important for any blogger, and this is what I have talked hundreds of time in the past. But, we can’t ignore things like writer’s block, personal reasons and various other factors. Usually bloggers follow strategy like publishing press-releases, guest posts and few other techniques to keep the blog updated.
If you are a regular ShoutMeLoud readers, you would be probably missing the regular flow of content from last 2 weeks, and It was because I was taking a break. I had the options to push out filler guest posts or content for the sake of it, but again this will not be the best idea for regular readers. This will make them lose the trust and credibility over the time, and instead of publishing mediocre blog posts, I followed the strategy of not posting anything. In such cases, you can take advantage of social media sites to let your users know that you are taking a break. Believe it or not, we usually feel happy when we know someone is on holidays and taking a break. Is int it?
Takeaway: Don’t publish content for the sake of it, let it be solid, concrete and should match your blog standard.
Use Old blog posts :
Even if you are hit by Writer’s block condition, you can always re-write or update your old blog posts to add more value and republish it. This is one old technique used by many pro-bloggers to keep their blog updated and at the same time, maintain the quality of blog posts. This may not be such a great experience for regular readers, but you can also add a note like:
Note: This post has been updated on x/xx/xxxx to add few new details and learning.
Use quick posts:
We never know when in life we going to be busy, but if your blog is your business, you can’t let it just stay like this. There are many strategies that you can follow to ensure you are publishing quality quick posts.
- Round up posts: These are my favorite type of quick posts, as it helps to create value, lower down bounce rate, and internal linking helps to improve the SEO value of my blog. You just need to pick one good topic, and combine all your last blog posts to create a resource kind of post. Such articles usually take not more than 10-15 minutes to compile. Ex: 16 useful resource to drive traffic to blog.
- Infographics: Infographics itself is a blog post, and they are great to improve the social bookmarking and for social media.
- Polls, contest, interviews and there are many more such blog post types, that will keep your blog engine running. You can find a list of such articles here.
No matter what ever the reason is, if you wish to maintain the quality and value of your blog, you should never publish low-quality or content that doesn’t match your blog standards. It’s better not to publish, rather than publishing filler content. Creating a blog that we can trust takes time and lots of effort, and few low-quality articles will not only hurt your blog readers, it will also take away the credibility you built over the time.
Do let me know what do you do when you don’t want to write or publish anything on your blog? And, what kind of content makes you lose the credibility and trust on a blog?