How Not to Write Meaningless Blog Posts for Utter Success

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How Not to Write Meaningless Blog Posts for Utter Success

When ever I talk about Blogging, my aim is to help you create a successful blog, and not just another blog. Creating a successful blog either happens by accident or with a well-planned strategy. With the immense growth of inbound marketing and awareness of blogging, now we have unlimited guides on the web which will help us to create a content based blog that is loved by masses. We often read tons of content about writing meaningful and quality content, and how to maintain the professionalism of a blog.

How to Write Blog Posts for Success

When ever I talk to my students about blogging, I always ask them to treat their blog like a person (A friend ), and create a persona around it. All the time you read about thing you should do on a blog, at the same time it’s important to know what things you should not do to maintain the standard of your blog. Today, I will be talking about few blog posts which you should never do to maintain the quality and value of your blog.

For reading:

How not to be a lost sailer with Crappy post content:

Before I start with my usual style of point to point blog post, let me give you an example. Think of any role model you like the most, and you ended up meeting with him one day. You liked him for his work, but when you meet him, he is not the same person you thought of, would you still like his work the same way? If I would have been at your place, my answer will be straight away NO.

Same is very true for a blog; when a reader subscribe to a blog, he subscribe with an expectation. It’s probably  the quality of your content, your content value, your insights on the topic, speedy coverage of a topic or various other reasons. The moment your subscribed user see a low-quality content, it lowers down the expectation and it’s also becomes a reason to lose the trust factor on your blog.

Here is something from a psychological study that I was reading the other day:

“When a person meet another person, he sets an expectations. Usually the expectations are  high. Now it’s up to other person to either raise the expectations up with his actions, or disappoint with his actions.” This is one normal phenomenon that we see in every day life, and today I will be relating the same for a blog.

You can earn the credibility by not losing it!

Filler content : Keep it quality filler

There are two main form of blog posts:

  • Pillar posts: Those are the well-researched, deep insight and very informative blog post. Such articles usually takes more than hours of time to research and to be compiled.
  • Filler posts: These are quick blog posts, which we write to maintain the blog post frequency. These posts are usually short, precise but informative.  One quick example of such blog posts are press releases, and quick update posts. (Ex: Whatsapp updates with new features).

Now if your blog is a content factory where you publish every news in your niche, your readers wouldn’t mind such content which is related and add even a little piece of information or value. If not, such posts are road-block for your regular readers. This is 21st century, and time is money for them. With wide range of options to read from, people like to connect themselves with quality stuff. If you are doing a filler post, make sure that you maintain the quality by adding insight, informations which are less spoken, and make it valuable.

From above example (Whatsapp got an update), along with updated feature, do add how it will help existing users, and what direction company is going to. This is one basic example that you could use in any niche.

Don’t publish if you can’t:

Maintaining a blog posting schedule is very important for any blogger, and this is what I have talked hundreds of time in the past. But, we can’t ignore things like writer’s block, personal reasons and various other factors. Usually bloggers follow strategy like publishing press-releases, guest posts and few other techniques to keep the blog updated.

If you are a regular ShoutMeLoud readers, you would be probably missing the regular flow of content from last 2 weeks, and It was because I was taking a break. I had the options to push out filler guest posts or content for the sake of it, but again this will not be the best idea for regular readers. This will make them lose the trust and credibility over the time, and instead of publishing mediocre blog posts, I followed the strategy of not posting anything. In such cases, you can take advantage of social media sites to let your users know that you are taking a break. Believe it or not, we usually feel happy when we know someone is on holidays and taking a break. Is int it?

Takeaway: Don’t publish content for the sake of it, let it be solid, concrete and should match your blog standard.

Use Old blog posts :

Even if you are hit by Writer’s block condition, you can always re-write or update your old blog posts to add more value and republish it. This is one old technique used by many pro-bloggers to keep their blog updated and at the same time, maintain the quality of blog posts. This may not be such a great experience for regular readers, but you can also add a note like:

Note: This post has been updated on x/xx/xxxx to add few new details and learning.

Use quick posts:

We never know when in life we going to be busy, but if your blog is your business, you can’t let it just stay like this. There are many strategies that you can follow to ensure you are publishing quality quick posts.

  • Round up posts: These are my favorite type of quick posts, as it helps to create value, lower down bounce rate, and internal linking helps to improve the SEO value of my blog. You just need to pick one good topic, and combine all your last blog posts to create a resource kind of post. Such articles usually take not more than 10-15 minutes to compile. Ex: 16 useful resource to drive traffic to blog.
  • Infographics: Infographics itself is a blog post, and they are great to improve the social bookmarking and for social media.
  • Polls, contest, interviews and there are many more such blog post types, that will keep your blog engine running. You can find a list of such articles here.


No matter what ever the reason is, if you wish to maintain the quality and value of your blog, you should never publish low-quality or content that doesn’t match your blog standards. It’s better not to publish, rather than publishing filler content. Creating a blog that we can trust takes time and lots of effort, and few low-quality articles will not only hurt your blog readers, it will also take away the credibility you built over the time.

Do let me know what do you do when you don’t want to write or publish anything on your blog? And, what kind of content makes you lose the credibility and trust on a blog?

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Article by Harsh Agrawal

Harsh has written 1046 articles.

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  1. says

    Hi Harsh,

    It’s funny, but as I grow, I let go. Like, my publishing sked is out the window. I may publish once weekly or when I feel inspired to create something that I intend to be funny, informative, and valuable. That’s the Holy Trinity I’m looking for, at least blogging-wise. Life-wise, I haven’t been a practicing Catholic for years ;)

    But seriously, post to inspire, not to fill a sked. I’ve overdosed on blogging filler that lacked any substance. Like eating artificial pie filler – without the pie – you’ll feel hungry and malnourished after reading such posts. Google feels the same way. Ouch.

    Publish short posts only if it’s a quick hitter to share breaking news, then return to publishing some in-depth, helpful stuff to make a lasting impact.

    Thanks Harsh, for being harsh to short-changing bloggers ;)

    Have a fun weekend! Signing off from Bali :)


  2. says

    Hi Harsh
    I feel that the trick here is to know your yout limits. Always post at a frequency which you can keep up over a period of time. Remain on the conservative site, but NEVER post useless stuff. That is the key.


  3. says

    Thanks harsh !. its reminding me how i pushed post sometimes as a sake for publishing. your words really inspires me to maintain a standard quality in my blog.

  4. Raman Bathina says

    I want to give an advice to all bloggers , Don’t write blog posts with time limit because if you set time limit it reduces the quality of blog post.So take much time to deliver better blog posts because content is the only way to attract readers.This is my opinion.

  5. Pramod says

    I have been a regular reader of sml for years now and I usually complained you about posting regularly or dialy.

    But since few months I have no complain as I understand whenever there is a new post by Harsh, it would be worth reading. I followed many blogs and I left few of them because they were posting filler content. That’s the mistake which most of bloggers make.

  6. says

    Hi harsh,
    Your site has been like an interesting book for me. I am reading as well as learning from your posts. Its been a real help and inspiration for me as I have recently started a blog on technology.

  7. says

    Hey Harsh,
    You are so right and I think we should implement these tips right away….I personally like your idea of using old blog doing that we can revive those links in the eyes of readers and search engines both….

  8. tarun says

    Hello harsh
    i am new reader of your website one of my friend has recommended shoutmelould and i really feel very happy to view your website. And from now today i will be regular user of your website usually i am not following all these things that you have write but i will try my level best to follow these tips in future…
    thanx a lot

  9. says

    Thanx for giving such a great information. If we don’t Know any thing about any topic than we have to left that topic. If we write that topic than it will west our time and also that not getting traffic. So avoid the post that you have no intrest and not have enough knowledge.

  10. says

    Agree with you Harsh,
    Meaningful and Quality content has a power to keep engaging repeat visitors, while If their is lot of repetition with meaningless content then visitors get bored and finally they forget your Blog.
    So we can say real power is to keep engaging. :)

  11. Jyotsna Kapoor says

    That’s wonderful Harsh! Thanks for these insights… have bookmarked your page to keep coming back to it as i learn. Appreciate.



  12. Madan Gehlot says

    Hey Harsh! I am totally agree with you. Sometime new blogger write such article which are not up to the mark. Writing Filler Articles don’t require deep knowledge of subject while Pillar Articles always require some research and depth knowledge.

  13. Ravi says

    Is using minimum 500 words article for blog is mandatory for SEO, bcoz if its not we can avoid many Crappy Long Stretched sentences used in articles

  14. says

    How do infographics work with SEO when used as an entire blog post? Doesn’t Google want at least 300 words per post now? Curious, thanks!

    • says

      Hey Lisa, look at what Neil Patel does at QuickSprout, he uses great visual content such as infographics, but on almost all occasions he also adds contextual content with it, it appears to be anything from 300 to 500 words. I think if you’re going to use infographics as posts, it has to be accompanied by some written content too.

  15. himanshu says

    Hey i Harsh i just try to make better my old posts so that reader can not feel about the two type of content present in your blog one well written while other the worse one.

  16. says

    I especially love your point about not publishing for the sake of it – read a similar comment on another blog recently and I can really relate to it because I recently had to take a break from my normal weekly posting schedule. If we can’t publish something worthwhile, better not publish anything at all – I’m a great believer in quality over quantity. I think some bloggers feel trapped like hamsters on a wheel with the pressure of having to produce regular content – when you’re a one-person band, that can be quite a challenge.

    Many thanks for a helpful and thoughtful post,


  17. says

    In news blogs filler post is the content and on my blog ,i do update like that’ lg nexus 4 launched’. .
    what seo statergy i should implement on news blogs?

  18. Stephen Malan says

    Great idea about re-writing old posts….didn’t give that much thought but I do remember seeing others do this.

    And your point about “Don’t Publish If you Can’t” is spot on.

    Thanks for the tips

  19. gagandeep singh bagga says

    Wonderful post harsh gives me a lot of confidence whenever i read your regular . And one thing i notice about your blog is your ALEXA is down now but you are still very loyal about your Blog as you mention quality is far better than the quantity of post. Appreciate best of luck and waiting for some new articles..
    Thanks and regards

  20. Raja says

    Hey Harsh!
    That’s a great article! and, I will keep reading the other blogs when I am not publishing. I strongly believe rather than filling with some junk posts I prefer to keep quite until I got something useful.

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