Building the brand presence is crucial for any business. Social media establishes a direct line of communication between the company and the customers. It’s a medium through which the customers can have the instant access to the latest buzz happening around their interests.
However, managing social media is not a piece of cake. It’s something like being a Spartan in the movie 300. The online market is open 24/7, and you’ll have to generate leads day and night to get ahead in the competition. Yes, you can’t be present online all the time to manage all of your social accounts for your business. Hence, you need tools to automate the presence of your business on the internet.
These social media tools manage all the social accounts such as Facebook, Pinterest, Twitter, Reddit, Google+ and LinkedIn at one place and set you free from your web existence worries. The world of social media tools is evolving effectively around the web since last few years. Numerous social media tools have their existence in the online world and state of the art social media tools are emerging with the progressing cyberspace.
Believe me! Your business exists nowhere on the web if you’re not utilizing the social media tools for your business. The manual work is completely eliminated by practically and effectively utilizing efficient social media tools. If you a business don’t wait to sync all your social media accounts in one convenient place through employing social media tools. Here are the top 7 social media tools to reduce the complexity of managing multiple social media accounts by syncing them at one place.
7 Awesome tools to manage your Social Media Activities
This is the best and most widely used tool to enhance the social media management. It has grown to over 10 million users till now and still running like a horse. Not only can the social media accounts, but people can also integrate their Word Press account with Hootsuite. If you have a free account at Hootsuite, you’ll be able to incorporate three social media accounts with it. Nonetheless, you have the option of pro and enterprise to choose to proceed to depend upon your requirements.
Hootsuite manages almost any social media available on the web for your business. Along with the collaboration of all your social media accounts, it has been an essential tool for data analytics, measuring campaign results, and tracking conversions. Other capabilities of Hootsuite includes adding streams in the form of columns, schedule posts on all platforms at peak times, advance message scheduling, basic and advanced data analytics, mobile apps availability, Smartphone accessibility, team collaboration ability.
- Supports Twitter, LinkedIn, Google plus Pages & Facebook Pages
- Scheduling feature
- Track performance
- URL shortener (In-built)
- iOS app & Android app
Although Hootsuite doesn’t have the ability to show image previews in twitter feeds, still it’s the best contender in social media management tools market on the web.
2. Sprout Social
Sprout Social is another powerful management and engagement platform for your business. Like Hootsuite, it can manage post, analyze and monitor multiple social media accounts from one convenient place. It has an easy-to-use dashboard that can update and track all your social network profiles and pages.
Unlike Hootsuite, its single stream inbox feature never lets you miss a message and allows integrating and scheduling messages to other social media profiles. Sprout Social keeps an eye on your business and brand by letting you know about your competitors and latest happenings of your business.
It has the capability to visualize important metrics through monitoring tools and rich analytics. Thus, helping your business to reach the marketing efforts and measure the effectiveness. Sprout Social is free for only 30 days with limitations. Though, higher plans may too gratify online business owners.
The Buffer is another top social media management tool that is comparable to Hootsuite. Buffer is superior when it comes to scheduling posts and content at specified time, yet it’s not able to monitor conversations and other people’s posts. It may not look like a full-fledged social media tool to many, yet it’s most suitable for small businesses.
Buffer has a simple, clean and straightforward interface that looks appealing to eyes. Buffer offers numerous extensions to Firefox, Chrome, and Safari through which it becomes much easier to share on the web. Buffer can be utilized for free for a short period. However, other plans can be searched at the website.
It has been the second choice for many after the Hootsuite. Although, I still prefer Hootsuite due to its multi functional capability. Sendible syncs all the social media interactions at one place along with monitoring blogs, email marketing, CRM, SMS marketing, groups, accounts. It also can create and publish posts to WordPress, and BlogSpot. It provides a 30-day free trial, but after the period elapses, you’ll have to upgrade it to continue.
Another strong contender among social media tools is the SocialOomph. It has a variety of features and tools that help automate and track Twitter, Facebook, and LinkedIn pages. It can integrate blogs, learn from competitors, and making lists, etc.
SocialOomph is specialized in managing tweets and thus the best tools for your Twitter profile. It automatically follows a person who starts following you, saving plenty of your time in following other people. It’s very productive to manage all social media activity including combining Facebook, Twitter, LinkedIn, and your website at one spot. The free account is available, yet its paid account is much effective.
Another robust internet automation site is IFTTT. Based on your actions, IFTTT will connect networks or channels together to automate the process of sharing on social media sites such as Facebook, Twitter, and LinkedIn. The power of this social media tool even increases more if it is used with popular social media tools such as Buffer, or Hootsuite. It enables you to save plenty of time managing social media and other important tasks and thus highly recommended to social media professionals.
You may bewilder upon picking up the superlative social media tools for your business. Trust me! Never hesitate to prefer as per your choice. There’s no perfect pick for your business. The only right choice in picking up the social media tools is the choice you make. However, when selecting social media tools, certain factors such as the budget, number of profiles that can be connected, functions, etc. must be taken into consideration to eradicate the inappropriate social media tools.
The majority of businesses chooses the social media tools depending upon their needs, and that’s the only right way. Owing to the fact that multitasking appears to the need of today’s times, the utilization of social media social should be a paramount decision for a business to save the valuable money and time.
Do you know of ant another notable tool which is perfect to manage all social media profiles from one place? Let us know via comments. Don’t forget to share this article on social-media networks.