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Building brand presence is crucial for any business. Social media establishes a direct line of communication between the company and the customers. It’s a medium through which the customers can have instant access to the latest buzz happening around their interests.
However, managing social media is not a piece of cake. It’s something like being a Spartan in the movie 300. The online market is open 24/7, and you’ll have to generate leads day and night to get ahead in the competition. Yes, you can’t be present online all the time to manage all of your social accounts for your business. Hence, you need tools to automate the presence of your business on the internet.
These social media dashboards manage all the social accounts such as Facebook, Pinterest, Twitter, Reddit, Instagram and LinkedIn from a single dashboard.
You can do various activities from a single place such as:
- Reply to DM’s
- Engage with your followers
- Schedule content for publishing
- Check analytics of your published content
- Manage all social media profile from a single dashboard
- Have a complete overview of Social media calendar
- Monitor brand keywords, campaign, Hashtag performance
- Social Media Analysis
- Performance of team for replying to the user’s query
Last but not least, it should help you save time and money. Especially, if you have a distributed team you would to ensure the social media dashboard app you use, offer options for team integration.
I have shared a list of only a few selected social media dashboard platforms that satisfy all requirement. As the price of such tools increasing, I have ensured to share tools for all price range. The deciding factor for you should be the feature you need. If you are a growing business, then you should pick the one that offers plans and pricing based on the features or number of projects.
This way, you can change plan and you don’t have to worry about recreating SOP’s and training your team for a new platform. This kind of planning at this stage will help you save a lot in the longer run.
Without further delay, here is the top Social media dashboard that you can use for your business or manage your client social media profiles.
Note: Do check out “Best Social media marketing tools guide” to pick many new and undiscovered solutions.
7 Awesome Social Media Dashboard to manage your Social Media Activities
I manage almost 9 social media profiles and my life would not be the same without AgoraPulse. This tool is built for the team and let you manage following social media platforms from a single dashboard:
- Facebook Page
- Facebook Group
If you are already familiar with features like Social media calendar, Social listening then for you getting started is easy. And, in case if you have never used a social media calendar, tagging and other essential feature, with AgoraPulse you will be learning all this in no time.
When I started using AgoraPulse two years back, I was not looking into these features. However, with time as I adopted social media calendar, template and more features this platform offers, I started saving significant time.
Let’s talk about features:
- Reply to all your social media conversations in one place.
- Use the template feature to reply fast.
- Bring your media, sales and marketing team onboard with team feature.
- Monitor your brand mentions on all social platforms.
- Automatically find most engaged fans and followers
- Analytics feature for all platforms.
- Schedule content to all platforms
- Instagram direct publishing feature available (Photos + videos)
- Mobile apps (This is a real deal for small business and solopreneurs)
If you are a small business, a large team or an agency, they have the right plan for every requirement.
Since they offer 30 days free trial and after that base plan is for free, I find this complete value for money. Another reason to use AgoraPulse is, they keep adding new features which are designed to make our lives easier.
HootSuite is the oldest Social media dashboard app of the industry. HootSuite was started in 2008, at the same time when Social media was becoming the next big thing. Even though they are 11 years old, they still the most popular choice among enterprise and Fortune 500 companies.
Here are the platforms supported by HootSuite:
When it comes to the features, they offer all basic and advanced features you expect from an idle social media dashboard.
- Supports Twitter, LinkedIn, Google plus Pages & Facebook Pages
- Scheduling feature
- Track performance
- URL shortener (In-built)
- iOS app & Android app
However, their superpower is flexibility, customization and ability to boost post from the Hootsuite dashboard.
HootSuite offers integration with many popular apps such as:
and a few more.
HootSuite offers various pricing:
Just like AgoraPulse, they also offer 30 days free trial.
3. Sprout Social
Sprout Social is another powerful management and engagement platform for your business. Like Hootsuite, it can manage post, analyze and monitor multiple social media accounts from one convenient place. It has an easy-to-use dashboard that can update and track all your social network profiles and pages.
Unlike Hootsuite, its single stream inbox feature never lets you miss a message and allows integrating and scheduling messages to other social media profiles. Sprout Social keeps an eye on your business and brand by letting you know about your competitors and latest happenings of your business.
It has the capability to visualize important metrics through monitoring tools and rich analytics. Thus, helping your business to reach the marketing efforts and measure the effectiveness. Sprout Social is free for only 30 days with limitations. Though, higher plans may too gratify online business owners.
The Buffer is another top social media management tool that is comparable to Hootsuite. Buffer is superior when it comes to scheduling posts and content at specified time, yet it’s not able to monitor conversations and other people’s posts. It may not look like a full-fledged social media tool to many, yet it’s most suitable for small businesses.
Buffer has a simple, clean and straightforward interface that looks appealing to eyes. Buffer offers numerous extensions to Firefox, Chrome, and Safari through which it becomes much easier to share on the web. Buffer can be utilized for free for a short period. However, other plans can be searched at the website.
It has been the second choice for many after the Hootsuite. Although, I still prefer Hootsuite due to its multi functional capability. Sendible syncs all the social media interactions at one place along with monitoring blogs, email marketing, CRM, SMS marketing, groups, accounts. It also can create and publish posts to WordPress, and BlogSpot. It provides a 30-day free trial, but after the period elapses, you’ll have to upgrade it to continue.
Another strong contender among social media tools is the SocialOomph. It has a variety of features and tools that help automate and track Twitter, Facebook, and LinkedIn pages. It can integrate blogs, learn from competitors, and making lists, etc.
SocialOomph is specialized in managing tweets and thus the best tools for your Twitter profile. It automatically follows a person who starts following you, saving plenty of your time in following other people. It’s very productive to manage all social media activity including combining Facebook, Twitter, LinkedIn, and your website at one spot. The free account is available, yet its paid account is much effective.
Another robust internet automation site is IFTTT. Based on your actions, IFTTT will connect networks or channels together to automate the process of sharing on social media sites such as Facebook, Twitter, and LinkedIn. The power of this social media tool even increases more if it is used with popular social media tools such as Buffer, or Hootsuite. It enables you to save plenty of time managing social media and other important tasks and thus highly recommended to social media professionals.
Conclusion: Which is the best Social media dashboard?
Alright, now you have multiple options to compare with and pick the best one for you. Here is what my recommendations are:
- Small business: AgoraPulse or SproutSocial
- Value for money (With basic analytics): SocialPilot
- Agency and Enterprise: AgoraPulse or HootSuite
You may bewilder upon picking up the superlative social media tools for your business. Trust me! Never hesitate to prefer as per your choice. There’s no perfect pick for your business. The only right choice in picking up the social media tools is the choice you make. However, when selecting social media tools, certain factors such as the budget, number of profiles that can be connected, functions, etc. must be taken into consideration to eradicate the inappropriate social media tools.
The majority of businesses chooses the social media tools depending upon their needs, and that’s the only right way. Owing to the fact that multitasking appears to the need of today’s times, the utilization of social media social should be a paramount decision for a business to save the valuable money and time.
Do you know of ant another notable tool which is perfect to manage all social media profiles from one place? Let us know via comments. Don’t forget to share this article on social-media networks.
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