How Much Money One Can Earn From Google AdSense

Making money from a blog is a lucrative proposition, and AdSense is one of the top choices for bloggers who wish to monetize their blogs.

Despite the fact that affiliate marketing or CPA marketing pays more than AdSense, Adsense ads offer the peace of mind that comes with recurring income. Think of it this way: AdSense functions like a saving account where you will be paid mostly on a fixed interest rate, and affiliate marketing works as a mutual fund investment, where income can fluctuate but will be higher.

All of that aside, this post is not about Adsense vs. affiliate marketing, but instead it is about one of the most asked questions in my experience regarding AdSense.

Recently I was giving a workshop at a hosting summit, and following the summit someone asked me how much money she could make from her image-based website or any other easy-to-use niche for AdSense. And then a couple of days ago, a Shouter named Shubhan asked how much money he could earn from AdSense on his blog. All of this interest suggested to me that it was time to address this question in a ShoutMeLoud blog post.

Here is the Email from Shubhan:

Earn from Adsense

How much money can Shubhan make from AdSense ?

Let me start by answering Shubhan’s first question:

Shubhan, your blog is professionally designed, and it looks great. Your content is original and adds value. You are using the BlogSpot platform, but that should not be a problem. Since you are using a custom domain, I recommend that you get a custom domain email address using Outlook, and begin using it.

Check out Shubhan’s blog design which is on BlogSpot and looks so professional:

Android AdSense blog

Now to the second question, “How much I will earn from AdSense?”, (one of the most frequently asked questions from Shouters everywhere):

When I was new to AdSense, I had the same question. I had heard so many stories about people making $50/click or making thousands of dollars via AdSense every month.  I wondered if I could make that kind of money from AdSense. But to be honest, I never have made from Adsense the amount of money these other AdSense ninjas have made, and I will explain the reason below.

How you can calculate your future AdSense income:

I hate to disappoint you, but there is no sure, easy way to calculate your future AdSense earnings, because you cannot predict how much money you will make per click.  AdSense income is dependent on a on variety of factors.  Following are some of the most common factors which contribute to increased AdSense earnings:

The topic of your blog: 

Let’s start with the basics of AdSense. Google AdSense is based on the concept of AdWords, where advertisers bids on keywords, and then ads are displayed on 3rd party websites like yours’ and mine using AdSense.

Over time, advertisers have become smarter, and they now bid more on long-tail keywords, as these offer better conversion.

In addition, there is the concept of high-paying and low-paying niches.  For example, a niche like health, financial loans or the legal niche have high CPC (cost per click), and other niches like movies or posters are considered low paying niches. The technology niche is a moderate AdSense niche, and income per click depends on various factors.

Your traffic demographic:

AdSense income also depends on the country which is sending you the most traffic. For example, if your blog is getting more traffic from countries like the U.S.A., you are more likely to earn more money-per-click on your AdSense ads. If, on the other hand, you are getting more traffic from developing nations like India and Nepal, you are likely to earn less/click (mostly pennies), and this difference is due to the difference in the average purchasing power of these nations.

Other common factors:

While the factors mentioned above are the most influential factors related to your Adsense earnings, other factors such as your Ad placement, ad blending, and types of Ads (image, text or both), also factor in.

All of these factors can easily be optimized by strategically implementing AdSense ads on your blog (above the fold and wisely blended). There are also a number of other factors which will require work before the launch of your blog which may contribute to your Adsense earning capacity.

There are many bloggers who create blogs expressly for the purpose of earning money using AdSense. There is nothing wrong with that, of course, but people usually give up on it relatively quickly as it doesn’t keep them glued for long. Moreover, without complete domain knowledge, the quality of a site goes down with time, and it it really doesn’t pay off well in the long run.

In my recent guide on How I Created an AdSense Blog With Little Effort, I explained how to create a quality AdSense blog, a strategy that you can easily copy.

So — the next time you find yourself wondering how much money you can earn from AdSense ads, ask yourself what in what niche you have an interest and information to share, and what kind of traffic you are likely to get on the blog you intend to create.

If you know of anyone who might benefit from the information in this post, feel free to share it.  As always, please share with your friends on Facebook, Twitter and Google Plus if you wish!

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Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.


COMMENTs ( 20 )

  1. says

    Hello Harsh Bro,
    I just like your this article a lot while i was learning a lot on earn money online, i just think only one name which is adsense. I found this very useful name for new bie bloggers too for making a start earning in less time too.
    Thank you bro that you teach something very informative about this program of google.

  2. Srinivasan says

    I am very glad to find your post. It is very interesting blog and easy to understand. I was researching the solution for my movie website. as i getting 2k traffic per day, most of came from India. but I got very low CPC like 0.01 and 0.o4. You’ve mentioned the above article Niche website and kind of traffic is important for Adsense Earning. Hope this article useful guide for new beginners. Thanks.

  3. Mrityunjay says

    Recently, I have been doing research about how to make and increase Google Adsense earnings by controlling and increasing CPC + CTR through proper ads placements and by targeting high no. of monthly searches with huge suggested bids.

    In addition, I have one doubt regarding the Google Adsense Score Card optimization. I would really appreciate, if you tell me about it so that I could gain full score in all the possible stages like Revenue Optimization and Site speed optimization.


  4. says

    Hey Harsh,

    Yes, This is a fact that Adsense publishers are making 30-50$ per click. But its really hard I think. If we want to increase GA CPC then we have to block low paying ads on out website or blogs. My adsense earning is not too much in these days :(

    Thanks for sharing this cool idea with us.

  5. Anupum Pant says

    So my blog niche of science and facts is at a great disadvantage as per point number one. But, I can’t change that because Science is the thing I’m genuinely interested in….

    Also, I think that the general internet population has evolved to ignore adsense ads. This is supported by the fact how high adsense earnings used to be in early days…

    Thirdly, doesn’t the age and rank of your page matter? Because from what I know, adsense gives a higher CPC for well aged blogs. For instance, since mine is new, for each Indian click I hardly earn anything…Even developed country clicks have a long way to go before they hit a dollar per click mark….

    One day, when I got an accidental viral traffic of 17,000 people in a day, I made a few single digit dollars. And that kind of traffic is only going to come regularly only after several years. So, basically, adsense is not going to make me any kind of money that can support my life.

    I don’t know where I’m going with my blog. I need help! I’ll have to find a revolutionary revenue source for it…

  6. says

    Hi Harsh,

    I totally agree with you, Google Adsenese earnings depends on a lot of factors as you mentioned above, even the place of the ad could affect your earnings, the best way to know how much you would earn is by applying Google Adsense and do split testing to try to enhance your earnings.

  7. Sagar Desai says

    Comparison of affiliate and adsense with MF and saving account is mind blowing.
    Google adsense is reliable source of income but we should always have a backup plan for this.
    Location of traffic and keywords used plays the major role in income sheet.

  8. Rakesh says

    Hi Harsh,

    I got banned from adsense two years ago when I was making around 200$ a month. I did fill those stupid forms and got the same kind of message again and again from adsense. Today, I filled the form and mentioned a website URL which follows all the policies and have more than 30 articles. Still the same message.

    Can I get back adsense? Is there any way to figure out to get adsense back? PS: No Adsense alternatives recommendation as they are damn vulnerable when we compare to adsense for niche websites.

    Expecting a reply-
    With hope and wishes- Rakesh Kumar .

  9. Mizanur Rahman says

    You have mentioned some great factor for adsence .. Mostly should think about the Profitable keywords research which have great CPC & great search volume .. Then after approving the adsence the revenue per click obviously will be great which you mentioned “people making $50/click” beside traffic of demographic also a major factor ..

  10. Reginald says

    Hey Harsh,

    Thanks for sharing this. Found this on Google+. I think and highly believe it is all depends on your niche and amount of traffic. Personally, I don’t think ylu can make money from adsense if you have below 1k traffic a day.

    Well, that’s just me though!


    • says

      I got 17,000 people a few days back…because one of my post had gone viral…and that day I earned in single digit dollars only. So, I think probably the age of you blog also matters…does it?

  11. rakesh kumar says

    That is a perfect answer for the situation like this. Most of the time people think if they are getting this much of traffic it means they are entitled for $$$ from adsense and that is not the situation.

  12. Harmeet singh says

    This article can clear my doubt on the CPC which depends on the various factors and long tail keywords are the best method to earn more…(y)

  13. Raj Mehta says

    Hey there, Harsh :)

    I’m really impressed that you actually wrote an entire article to respond to a shouter’s question. I idiolize this attitude :)

    Our visitors are everything, and the fact the a blogger can go this far to help a visitor out is simply great. Keep on the good work, Harsh :)

  14. Ankur Upadhyay says

    Earning good money with Adsense is very tough these days. Getting your blog Adsense approved has become tough. Google can ban your blog anytime because of violation of their policies. All in all, Google Adsense is not made for every blog and site. It may work for you or it may not. You always need to have a plan B in case Google rejects your application or ban your Adsense account.

  15. says

    These days,approving an Adsence account is harder then writing a quality post.
    Also it doesn’t suit for gaining massive income.Sometimes,one sale will fulfill the monthly payment of Adsense you receive.That’t the prominent secret.

  16. Sagar Rai says

    Not every one have time to physically open ads in new tab.

    Gettin adsense back is actually a hard method.

    I do monetize my blog from direct ad sales, sponsored posts and affiliate trading. :)

    What aout you Harsh?