People who are into online marketing and/or branding have probably discovered by now that Twitter is the place to be.
If you are new to Twitter, you may be a little confused. Firstly, what are followers? How do I get them? How do I get more?
But if you know about Twitter, you know how useful it is for business and marketing.
And there’s one question that you’re probably asking:
- How many followers do I really need to be successful on Twitter?
Note: My views are different from most, so get ready for some controversial opinions.
There seems to be a rat race going on to get more and more followers. Yeah, it’s important to increase your followers, but it’s not always necessary. You don’t need to get carried away.
Now, I’ll admit that it sounds great to be able to say that you have tons of followers. That makes you seem popular, right? It’s like you’re throwing a party and everyone’s going.
But is this really what Twitter is about?
There are definitely some very popular users that have millions of followers.
But as an individual who is marketing a brand or a service, a more realistic number to shoot for is 10,000. That’s a pretty good number.
Having 10,000 followers who are not interested in your product or brand is NOT BETTER than having 1,000 followers who are very interested in your product or brand.
Now, if you have 10,000 loyal and engaged followers, then that’s great! But by building up a followers list of unengaged and inactive users, your brand’s reputation will suffer.
I’m not against having more followers. You should be trying to get more followers. But you need to be getting more targeted followers.
If a user finds your Twitter feed highly relevant to them, they will interact with your brand. This kind of user is infinitely more valuable than a large cache of inactive users.
Look at it from a social point of view:
- Isn’t it better to go to a party with a small group of people who want to be there rather than a large group of people who don’t want to be there?
So how do we get targeted followers?
I recommend you start following people who are interesting to you. Join in the conversation, and let them know who you and your brand are. Start tweeting out relevant things, and people will start retweeting you.
One important thing to have when building a Twitter list is patience. Starting with a small number of people is by far the best way of building your audience. Over time, as trust and authority grows, you will naturally attract people.
Start following people who are interesting to you, retweet their stuff, tweet your own interesting stuff, and maintain a good relationship with your followers.
And remember: It’s way more important to have a small number of active followers than a large number of inactive followers.
How many followers do you think are necessary to be successful on Twitter? How many followers do you have now? Let me know in the comments below!
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