How to Delete an Account from Google Analytics

Have you had a blog which is no longer live but the account is still on Google Analytics? Do you want to clean up your GA account? If so, read on and learn how to do it.

Google Analytics is a free website stats program which is recommended for every blogger and website owner. It gives you great details about where your traffic is coming from and how users are interacting your website/blog.

For a long time I have created numerous blogs apart from ShoutMeLoud to try new things online, and over that time many of them have been deleted as they didn’t work out the way I had anticipated. Even though the blogs are deleted, their accounts are still in my Google Analytics which simply adds unnecessary junk to the account.

Today when I logged into my Google Analytics account, I noticed many of these domains. I considered getting rid of them, and realized that the process is easy, but not well documented online in a manner that is easy to follow.

This tutorial will help you to get rid of all Analytics accounts which are not in use any longer. Here is a the uncleaned view of my Gooogle Analytics account:

unused Google Analytics account
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My goal here is to get rid of all of the properties under any account which I am no longer using. Here is the step-by-step guide to getting it done.

How to delete unused Google Analytics properties:

You can follow this guide to delete a Google Analytics account or a property under any account. Remember, you can have any number of accounts under your Google Analytics, and every account can have any number of properties.

To get started with this, login to your Google Analytics account and click on Admin at the top:

Google analytics admin guide
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Referring to the above image:

  1. To access the Admin panel in Google Analytics
  2. To navigate between different accounts
  3. To navigate between different properties under your accounts

If you notice at the bottom of #2, you see an option called “Trash Can”. You can use this to restore any deleted Google Analytics properties.

In my case, the goal is to get rid of a few properties (domains) which are under an account called ShoutDreams blog network.

Google analytics property settings
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Click on Property Settings under the property you want to delete.

Note: Property Settings is an important part of your web analytics, as you can enable demographics and interest features as well as a few other important settings.

delete analytics acocunt
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At the top right you will see the option to delete an account (click on “move to trash can”), and after a confirmation you will be able to delete your account.

delete website from Google Analytics
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When you delete an account or property from Google Analytics, you will be able to restore it within 35 days from the date of the deletion. This is useful for any user who has accidentally deleted his account.

restore deleted Google analytics account
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Pretty easy, isn’t it?

This trick is useful for any webmaster like me who may be using Google Analytics to manage his web analytics. If you haven’t integrated Google Analytics into your blog yet, I suggest that you follow these guides and do so right away. In the long run, it will benefit you greatly. I have also listed a few Google Analytics tutorials which will help any beginner or intermediate user to get more accomplished with Google Analytics.

  1. What is Google Analytics and how does it work?
  2. How To Add Google Analytics To WordPress
  3. Analytify: Google Analytics Stats in the post editor section
  4. A custom Google Analytics dashboard which you should definitely use
  5. Google Analytics JS bookmarklet: you will love it
  6. How to find your blog demographics using Google Analytics

To sum it up:

To delete a Google Analytics profile:

  1. Click the Admin tab at the top right of any Analytics page.
  2. Click the account that contains the profile you want to delete.
  3. Click the web property from which you want to delete the profile.
  4. Use the Profile menu to select the profile.
  5. Click the Profile Settings tab.
  6. Click Delete this Profile at the bottom of the page.
  7. Click Delete in the confirmation message.

How often do you clean up your online profile and make your webmaster life easier? Remember, less is the new more.

Let me know if you have any questions regarding deleting or restoring your Google Analytics account. Feel free to share this guide with your blogger friends.

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

17 thoughts on “How to Delete an Account from Google Analytics”

  1. Hey. Thanks for the info,now I will delete my GA accounts and also this comment is from your App, which I have downloaded today and it’s great. but a bit slow.

    1. yeah it will be a bit slow because the page size of this website is like 1.2 mb so everytime you are using this you will have to download 1.2 mb for most of the page and it is very difficult to make a mobile version for the website which starts m.shoutmeloud.com (mobile version of this website )

  2. really helpful post for get rid of unused GA accounts. this is step by step guide to delete GA account.

  3. This is really a helpful post. I always thought deleting some of my sites whenever i log into google analytics and you showed it how. Thanks again.

  4. Abhishek Tripathi

    I have 2 Google Analytics Account for two of my blogs (one for each) which is now not in use as well as the blog is not there. But I kept it for a reason to see that after deletion of blog, how traffic is coming i.e. when blog is not in use. I was surprised that the flow of visitors was sill there for a month. Till now I am unaware of the reason.

  5. Anush Priyesus

    Hi Harsh! I’ve read your older post https://www.shoutmeloud.com/8-reasons-why-self-hosted-wordpress-blog-is-better-then-blogspot-blog.html

    I am a student and I can’t invest on getting custom domain and hosting. So for free blog I think blogger is good because it provides custom template feature and many 3rd party sites are offering premium looking templates for free and also they work nicely. In WordPress there’s no such feature.

    Invested WordPress is best no doubt. But for students like me what do u think is best to start up with.

    Also let me know can I export blogspot to wordpress.org in future to enjoy wp benefits.

    Thank you..!!

    1. @Anush
      I do understand your concern & it makes sense for one with complete ZERO blogging experience to start with BlogSpot (As it’s free). But, if you have some experience, you should consider getting a custom domain atleast : https://www.shoutmeloud.com/setup-blogspot-custom-domain.html

      Once you make your first dollar & hopeful to make more, you should move your blog to self hosted WordPress right away. yes, you can find many guides online which shows you how to migrate BlogSpot blog to WordPress.

      From now on, kindly post relevant comment on a topic. You can always go to http://ask.shoutmeloud.com for asking any blogging related queries.

  6. Nice Article.There was so much trash in my Google analytic’s.Now i have cleared all of that.Thanks to you Harsh Agarwal for writing this article.

  7. Harsh
    i have two account of google analytics and i want to know how to delete it
    but when i read your post i have done it
    Thanx

  8. Hi Harsh,
    Thanks for this guide. I was not thinking to remove my old account from the analytics because I do not think like it creates any issue for other active blogs. However, by reading this post I removed one old account.

    Thanks for sharing a post on this kind of untouched topics.

    Nikhil

  9. Thanks for this page Harsh … I was tearing my hair out … Lucky got this info from you dude! All my best for your continuous blogging success. Apeng.

  10. I want to delete an account (website) from my google analytics account but I was given Edit access by my client.
    What I want is to just remove it from my account but I want the original analytics data to be there in my client’s account. In simple words, I just do not want to see this account any more in my panel. But the website data should be there in my client’s account.
    Please guide.

  11. You Can also do this

    1. Select the Admin tab.
    2. In the ACCOUNT column, use the dropdown menu to select the account you want to delete.
    3.In the ACCOUNT column, click Account Settings.
    4.Click Move account to Trash Can.

    It will delete your account and take you to the sign up page again.

  12. Thanx bro i have confused a lot to delete my domain property from google analytics. After seeing this post i got it @ Techyhum

  13. I stopped using Google Analytics and use Matomo now. Advantage: no sharing with third parties and advertisers, thus better for GDPR.

  14. I deleted my property over 2 months ago and it’s still showing up, however, I cannot click on the settings button as it is grayed-out. The property is also still showing in my GA mobile app on Android as well. Got any suggestions for a fix?

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