Benefits Of Web Push Notifications – Powerful Marketing Tech

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Ting! You’ve got one new notification!

How many times in a day do you see such notifications on your mobile phone or your desktop browser?

Those who use apps like Facebook and WhatsApp are already accustomed to these kinds of messages. Most mobile phone apps have some kind of messaging system like this.

Most mobile phone apps
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These are called push notifications.

This technology has been used by large enterprises and Fortune 500 companies for many years now, and this simple, little thing has contributed a lot to the growth of these businesses.

Thanks to a growing number of startups, this technology is now available for bloggers and small business owners to use for their blogs and websites.

If you are not using push notifications on your website/blog, then you are missing out on a lot.

How do web push notifications work?

Web push notifications enable you to send clickable messages to your subscribers’ browsers (they support both desktop and mobile). They work on an opt-in/opt-out basis so users can click to subscribe, and they can adjust their browser’s settings to unsubscribe.

How do web push notifications work
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Image credit: LetReach

There are many online services that offer this marketing technology as both free and paid services. (I have recommended a few good services at the end of this article.) Most of them also offer WordPress plugins that make it easy for bloggers and entrepreneurs using the WordPress platform to make the most out of web push notifications.

After the initial configuration (refer to this tutorial), push notifications are sent automatically when you publish your post.

In the coming days, I will share many tips and advanced usage guides. But for now, let’s learn about the benefits that one will get when using push notifications.

Why should bloggers use web push notifications?

If you are using email marketing (free or paid), then it’s easy for you to understand the direct and indirect benefits of push notifications. Just like how email marketing helps you convert first-time visitors into subscribers for repeat traffic, web push notifications do the same thing.

Here are some of the most important things you need to know about push notifications…

1. They’re perfect for converting visitors into subscribers.

Most bloggers make the mistake of not trying to convert their traffic into regular subscribers.

When you give an option to first-time visitors to subscribe to your blog via push notifications, email, or any other method (like RSS), you now have the opportunity to let them know about any new post you publish.

This helps you to constantly increase your traffic with repeat visits.

This is actually how most of the top blogs manage to maintain such a high level of repeat traffic.

2. They drive real-time traffic.

You can’t really ignore this.

The ability to reach out to your readers in real-time is powerful, and the higher your real-time reach is, the more powerful your brand will become in terms of the viral effect it can have.

Imagine you publish a time-sensitive blog post and you need people to see that post ASAP. Only push notifications allow you to get the word out quickly and efficiently.

Drive real-time traffic
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Here are a few practical implementations of real-time push notifications:

  • Promote your live video broadcast.
  • Promote a time-sensitive discount/offer/deal.
  • Give exposure to your latest social media updates.

Apart from driving traffic to my newly published posts, I have also tested push notifications for sending traffic to last minute deals, and the conversions for such promotions were great. This is indeed an effective conversion technique.

3. They let readers know about your brand uniqueness.

Brand uniqueness
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Pillar posts are the foundation of your blog, and if your new subscribers are not seeing the pillar content (or content that makes your brand outstanding), it will be hard for them to understand the impact of your brand.

Some push notifications services offer drip feed campaigns, and this is an effective way for you to let your subscribers see your most important content.

Pro tip: Most bloggers let users subscribe to their blog updates and then send them only new blog posts. Instead of doing this, you should nurture your newly subscribed users with your most important content, your brand ideology, your achievements, and other important content that helps your newly subscribed users learn more about your brand.

Here is what I do:

I use a service called PushEngage which offers segmentation and drip feed options. I segment users based on the category of blog posts they are reading, and then I send them pre-selected content based on their interest areas. This all requires a one-time setup (30-35 minutes), and after that, everything is automated.

Push Engage
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Warning: You need to be cautious that you aren’t sending out too many notifications. If you are using the segmentation and autoresponder feature, then you should set up your system in a way that gives subscribers a limited number of notifications in a week.

Enabling Push Notifications For Your Website

There is no doubt that this is an effective piece of technology for driving traffic to a blog or website. The sooner you start using it, the sooner you will reap the benefits of this powerful marketing technology.

What about pricing and top service providers?

The best thing about this technology is that, in addition to paid packages, it also comes in free packages.

Many push notification service providers offer free services for the initial few thousand subscribers, and then charge you when you reach a certain number.

There are a few completely free services as well (for unlimited subscribers), but the only thing about them is they sell visitors’ data to ad agencies. This might be OK for personal sites and blogs, but for serious blogs and businesses, this could be catastrophic.

I will do another post in the coming days to explain about the hidden dangers of free services (like OneSignal). For now, I have listed all the popular services below:

You can pick any of the services above and start using push notifications today.

This one little technique will help you instantly get more traffic.

If you are already taking advantage of this technology, then do share your experience and optimization techniques with us in the comments below.

And don’t forget to share this post with other bloggers and marketers to let them know about this great piece of technology.

Here are a few more hand-picked articles that will help you drive more traffic:

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

94 thoughts on “Benefits Of Web Push Notifications – Powerful Marketing Tech”

  1. Hi Harsh Sir i m totally agree with you but i m getting only 20 notifications clicks from 400 subscribers ! So we need a huge number of subscribers to get huge visitors quickly.

  2. Hello Harsh,

    Push notifications can be good and not doubts about it. But is a blog is doing regular publishing there are chances to get spammed by many users who don’t want to see regular notifications?

    So I think there are also some cons of using push notification on a blog. Correct me if my assumption is wrong.

    Thanks

  3. Harsh sir, i receive almost 1000 visitors par day on my website is push notifications is effective to me to get more visitors par day?

  4. hello hrash and team
    Thank you once again for this post.
    and yeah Nice post, push notifications are always best i used it for one of my website. And its really work to drive your visitors again and make a powerful source of subscribers.

  5. Hello Harsh as you said above that push notifications are best to convert visitors into subscribers but they are also leave our website as they can get annoyed as well and will never come at our website! Funny though but your views on this would be highly appreciated!
    thanks

  6. Hello Harsh,

    I saw a lot of blogs using the push notification. But I was unaware of the usage of push notification. When i read this post, i have realized the huge impact of push notification. From Now i am going to use in my blog also. Thanks for sharing this great article.

    Regards

  7. Great article! Push notification always useful and It helps in keeping up to date with new articles and blogging news. I’m also using PushEngage web push notification and it increased the numbers if my readers by 165%.

    I realise that there are 2 types of readers, some are interested in getting notification via email and some are interested in getting a notification through web push notification. So both tools are perfect when you want to increase numbers of your readers.

    Thanks for sharing an informative article with us.

  8. Yeah Really, Push Notifications are very best way to attract visitors to your website. It is very helpful to constantly increase traffic. I will definitely use web push notifications on my blog or website to increase traffic.

    Thanks Harsh for sharing this great information with us

  9. Undoubtedly there is no any doubt that push notifications comes up as a great factor for engaging visitors and bringing up the traffic again and again.

  10. I was thinking to add push notifications for my blog from long time but I was not so much interested.

    I think, I should try it. Thank for Share information !

  11. Thanks Harsh !

    But I have one question. Recently I have started this web push notifications using OneSignal. Can I use my list of subscribers(from OneSignal) for my other websites ? Or user must have to allow push notification for individual website ?

    1. @Prince
      I have tried OneSignals but not using it, so can’t comment. However, you should be able to do it. PushEngage let me do this.

  12. Hey Harsh,
    Undoubtedly this is another coolest post of yours. Today i have learned new things. Before, i wasn’t aware of push notification. Now, i know what is this and what can i do with it. I will definitely use push notification on my site. Thanks bro for sharing this useful post.

    1. @James
      That’s a feature offered by your Push notification service. MOst of the services now offer this feature.

  13. Useful explanation! Harsh Sir,
    Push notification helps me to a message that pops up on a mobile device. We can send them at any time; people don’t have to be in the app or using their devices to receive them.

  14. Hello, Harsh.

    I love this post. Push notification is like a message alert if I am not wrong.It is eye-catching. Users tend to click on them the moment they appear on their screens.

  15. It’s been more than 3 months since I add push notification on my blog.
    And frankly that brings me a lot of visitors every time I publish a new article.
    I use OneSignal and by reading this article I am impatient to read your next post about the hidden dangers of using a free service of push notifications.
    Keep up the good work Harsh.

  16. To be honest i had no clue about the web push notification until i read this. Thanks Harsh for the Awesome message it was very nice to read.

  17. That was really an amazing article and I am sure that It will be a great help for the newbies. I am using it, Push notification is best on mobile and PC.

    So, Thanks for sharing. have a great day.

  18. Push Notification indeed plays a big role in making brand awareness and direct relationship with your visitor. I am using One Signal for push notification and it is doing pretty good. Whenever I post something new, I rushed to Google Analytics for real-time and believe me, I got some good numbers there. They are my loyal readers.
    But the problem with Push Notifications is you cannot send them in their inbox. You have to do some extra work for your e-mail campaign.
    Anyways, Thank you Harsh for sharing this post.

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