With the internet as fiercely competitive as it is, it is now more important than ever to convert your visitors into followers or subscribers.
Of course, in an ideal world, a 100% conversion rate would make your website a complete success.
However, this is impossible to do, but there are some things that you can do to increase that dreaded percentage just a little bit higher.
Generally, percentages range from around 1-3% as studies have shown that consumers spend a little under 10 seconds making up their minds which shows that there is still a long way to go which is why these tips are so important.
Following these tips/using these tools will be sure to see your site go from average to astonishing.
5 Popular Website Conversion Tools For Businesses
Unbounce is a fantastic site that allows you to build a landing page that is responsive so can be used on a number of different devices.
You can join and benefit from a 30-day free trial as you attempt to increase your conversion rate by building a powerful new landing page from a list of templates.
With hundreds of templates in total and over 80 mobile responsive designs, you will be sure to find one that suits your style, and that will attract visitors that will want to stay long-term.
In addition to this, Unbounce also allows you to connect to a number of important conversion tools as well as social media outlets meaning that you can have all your tools in one place all working towards the main aim of increasing your conversion rate. Furthermore, you can also test your ideas on the A/B split screen to see what works and what doesn’t.
Conversion plugins are well-known for being efficient and beneficial to a site; however, they are also well-known for being expensive.
This is all just about to change though as ConvertPlus is starting to make an impact on the market.
Other plugins of this type include OptinMonster and SumoMe, but these charge $199 per year and $100 per month respectively; ConvertPlus charges just a one-time fee of $23 but still boasts many of the same fantastic features.
With the ability to add info bars (top and bottom), modal popups, boxes that slide in, and ‘exit intent technology,’ ConvertPlus has you covered on all bases and can get you going in a matter of minutes.
The plugin also provides you with fantastic templates that can be customised for your site leaving it looking professional and sure to increase your conversion rate instantly.
In addition to this and many other features, you will also benefit from the modal analytics which will allow you to see what your visitors are clicking, meaning that you can see exactly what works where, etc.
You may find that some popups are being used hourly and others don’t get touched at all. Finally, if you want to make changes, you can see them live in the A/B Split Testing!
Wouldn’t it be great to see exactly where your visitors are clicking on an easy-to-view heat map?
The answer is here with Hotjar.
You can get this for free and receive a wealth of benefits in return.
Hotjar allows you to see where your visitors are clicking and then, perhaps more importantly, where your visitors are not clicking.
This can provide valuable information if you are attempting to increase your conversion rate as you need to know what visitors like and dislike as well as what they are attracted to on the site.
For example, if you find that the most important part of the website (the sign-up form) isn’t being touched, you will want to play around to make it either more visible or move it into a more obvious place!
4. User Testing
This handy program from usertesting.com allows you to put your site up for review by a willing participant.
It can sometimes be helpful to see others use your site as you spend so much time working on it, it can become extremely easy to miss blatant errors. Usertesting, originally launching around 4-5 years ago, is a free program and can benefit your site once signed up.
It couldn’t be any easier; a participant will record their screens and their voice as they use your website and click on the various links.
Noting what they see and notice along the way, the information that you gather is useful as, after all, they are the ones that will be using your site once completed.
Many of the ‘participants’ do this regularly, so if they notice something that they think should be changed, they are normally always right.
Sometimes you can get bogged down in the finer details of your site, so getting someone neutral to test the simple processes can be a really good idea!
5. Five Second Test
This site Five Second Test is based on a unique idea that could help your site to develop.
Just as the title suggests, users will be shown your home screen for five seconds; once the time is up, users will be asked a number of questions based on what they have seen and remembered.
This idea, which is completely free for 20 responses, can be highly beneficial because if the users are missing a key feature of your site, you are going to want to make changes so that it is more noticeable in order to increase your conversion rate.
Of course, this site allows you to gather a number of responses but the same test can be used on your family and friends or anyone you know that hasn’t seen the site previously.
Increasing your conversion rate is often made hard, but with these simple tips and fantastic tools, you will be able to make a positive impact on yours in a very short period of time.
The sky really is the limit as you build the perfect website for your visitors to stay for more than one or two minutes.
It is important to test your site often to ensure that all the links are working as they should be as well as remove any errors as visitors will instantly click away if they click on a broken link or come across multiple spelling mistakes.
Here are recommended tools every startup founder should check out for more conversion & usability:
- Intercom.io – a Customer Communication platform
- GetSitecontrol – Visitors engagement tool
- Leadpages – For creating landing pages in minutes.
- PushEngage – Web browser based push notifications
As long as you remember the basics and always take feedback on board, these tools will help to increase your conversion rate above the average and into the impressive.
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