Benefits Of Web Push Notifications – Powerful Marketing Tech

Ting! You’ve got one new notification!

How many times in a day do you see such notifications on your mobile phone or your desktop browser?

Those who use apps like Facebook and WhatsApp are already accustomed to these kinds of messages. Most mobile phone apps have some kind of messaging system like this.

Most mobile phone apps
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These are called push notifications.

This technology has been used by large enterprises and Fortune 500 companies for many years now, and this simple, little thing has contributed a lot to the growth of these businesses.

Thanks to a growing number of startups, this technology is now available for bloggers and small business owners to use for their blogs and websites.

If you are not using push notifications on your website/blog, then you are missing out on a lot.

How do web push notifications work?

Web push notifications enable you to send clickable messages to your subscribers’ browsers (they support both desktop and mobile). They work on an opt-in/opt-out basis so users can click to subscribe, and they can adjust their browser’s settings to unsubscribe.

How do web push notifications work
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Image credit: LetReach

There are many online services that offer this marketing technology as both free and paid services. (I have recommended a few good services at the end of this article.) Most of them also offer WordPress plugins that make it easy for bloggers and entrepreneurs using the WordPress platform to make the most out of web push notifications.

After the initial configuration (refer to this tutorial), push notifications are sent automatically when you publish your post.

In the coming days, I will share many tips and advanced usage guides. But for now, let’s learn about the benefits that one will get when using push notifications.

Why should bloggers use web push notifications?

If you are using email marketing (free or paid), then it’s easy for you to understand the direct and indirect benefits of push notifications. Just like how email marketing helps you convert first-time visitors into subscribers for repeat traffic, web push notifications do the same thing.

Here are some of the most important things you need to know about push notifications…

1. They’re perfect for converting visitors into subscribers.

Most bloggers make the mistake of not trying to convert their traffic into regular subscribers.

When you give an option to first-time visitors to subscribe to your blog via push notifications, email, or any other method (like RSS), you now have the opportunity to let them know about any new post you publish.

This helps you to constantly increase your traffic with repeat visits.

This is actually how most of the top blogs manage to maintain such a high level of repeat traffic.

2. They drive real-time traffic.

You can’t really ignore this.

The ability to reach out to your readers in real-time is powerful, and the higher your real-time reach is, the more powerful your brand will become in terms of the viral effect it can have.

Imagine you publish a time-sensitive blog post and you need people to see that post ASAP. Only push notifications allow you to get the word out quickly and efficiently.

Drive real-time traffic
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Here are a few practical implementations of real-time push notifications:

  • Promote your live video broadcast.
  • Promote a time-sensitive discount/offer/deal.
  • Give exposure to your latest social media updates.

Apart from driving traffic to my newly published posts, I have also tested push notifications for sending traffic to last minute deals, and the conversions for such promotions were great. This is indeed an effective conversion technique.

3. They let readers know about your brand uniqueness.

Brand uniqueness
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Pillar posts are the foundation of your blog, and if your new subscribers are not seeing the pillar content (or content that makes your brand outstanding), it will be hard for them to understand the impact of your brand.

Some push notifications services offer drip feed campaigns, and this is an effective way for you to let your subscribers see your most important content.

Pro tip: Most bloggers let users subscribe to their blog updates and then send them only new blog posts. Instead of doing this, you should nurture your newly subscribed users with your most important content, your brand ideology, your achievements, and other important content that helps your newly subscribed users learn more about your brand.

Here is what I do:

I use a service called PushEngage which offers segmentation and drip feed options. I segment users based on the category of blog posts they are reading, and then I send them pre-selected content based on their interest areas. This all requires a one-time setup (30-35 minutes), and after that, everything is automated.

Push Engage
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Warning: You need to be cautious that you aren’t sending out too many notifications. If you are using the segmentation and autoresponder feature, then you should set up your system in a way that gives subscribers a limited number of notifications in a week.

Enabling Push Notifications For Your Website

There is no doubt that this is an effective piece of technology for driving traffic to a blog or website. The sooner you start using it, the sooner you will reap the benefits of this powerful marketing technology.

What about pricing and top service providers?

The best thing about this technology is that, in addition to paid packages, it also comes in free packages.

Many push notification service providers offer free services for the initial few thousand subscribers, and then charge you when you reach a certain number.

There are a few completely free services as well (for unlimited subscribers), but the only thing about them is they sell visitors’ data to ad agencies. This might be OK for personal sites and blogs, but for serious blogs and businesses, this could be catastrophic.

I will do another post in the coming days to explain about the hidden dangers of free services (like OneSignal). For now, I have listed all the popular services below:

You can pick any of the services above and start using push notifications today.

This one little technique will help you instantly get more traffic.

If you are already taking advantage of this technology, then do share your experience and optimization techniques with us in the comments below.

And don’t forget to share this post with other bloggers and marketers to let them know about this great piece of technology.

Here are a few more hand-picked articles that will help you drive more traffic:

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

94 thoughts on “Benefits Of Web Push Notifications – Powerful Marketing Tech”

  1. Is there a way to install Push Notification without a plugin? I don’t want to add one new plugin to install this. I want to keep the number of plugins as low as low possible.

    1. @Patel
      Yes, you can. Simply copy the integration code from PushEngage Dashboard and add it on your site by using Google tag manager or editing your template file.

  2. Hi Harsh,
    Push notifications do help attract people to websites, thank you for sharing this information.
    I shall too try and use this method .

  3. We use pushcrew for all subscribers at every post/article we bring. We haven’t been that successive about it though. Maybe it’s because we don’t segment our users. Think we should try it. Thanks for a great blog!

  4. Fantastic Post Sir. Its a valuable information. Now I know the importance of the Push Notification. I will Surely Apply it on my blog.

  5. Oluwafemi Adebisi

    It is great for will bloggers and internet marketer. though have not been using this push notification. Thanks for this great Article

  6. Hi Harsh,

    I haven’t taken the time to add Push Notifications but I see them on so many blogs that I visit.

    Glad to hear that you’re really liking PushEngage. Plus it’s nice to know that they’re free for the first 2500 users.

    This will give me the opportunity to test things out and see how it works.

    I know that I need to jump onboard, after all, I would love the first time visitors to my blog to turn into regular subscribers.

    Anything that we can use to help us increase our subscribers is great.

    I’ll have to set some time aside this weekend to get this added to my blog.

    Thanks for taking the time to share this with us, have a great day ๐Ÿ™‚

    Susan

  7. Every blogger should put web push notification icon because it is helpful for every reader to make a permanent reader.

  8. Hii sir nice post we have seen so many notification on our smartphone like youtube,whatsapp and other apps notification
    but i have a question
    if person receiving 30 notifications daily and out of 30 one of notification is from my blog
    so what %age of probability will be made that he/she clicked on my notification message.I mean what tactics i would adopt that subscribers surely not only received but also click on it

  9. Hi Harsh,

    Great tips on Push notification. I always want to use push notification but not known about good notification services.
    I think PushEngage is the best option to using as Push notification service.
    Thank you for sharing this great article with us!

  10. hy harsh
    Nice post, push notifications are always best i used it for one of my website. And its really work to drive your visitors again and make a powerful source of subscribers.

  11. Hi Harsh,
    Push notifications do help attract people to websites, thank you for sharing this information.
    I will use this method

  12. Imran Topu Sardar

    Hi, Harsh!

    Hope you are fine. You have mentioned a great tool of nowadays which is being used in the maximum popular blogs. I was searching it and got it from you.

    You are doing very hard work, and I am going to use it right now. Thanks a lot for your well-researched tutorial. ๐Ÿ™‚

  13. Gagan Shrivastav

    Sir Very Informative article but sir the web push increase the load time of blog. This Effect the blog speed. So You can be fix this???

  14. Bharat Prajapati

    Hi Harsh

    Push notifications are very good for user and us. we get return user and user get latest post alert.

    Thanks for Sharing this article.

  15. Advantage of using a tool or product which helps you send push notifications is you can improve the overall notification experience of your readers by using advanced features like setting a custom trigger for opt-in, segmentation of your subscriber list, targeting of notifications to particular segments etc.

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