How To Make Money with Amazon Native Shopping Ads

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Have you been considering replacing AdSense with something that pays you more? Are you tired of low paying advertisements & earning less than you should be from your blog?

Well today, I’ve got something very interesting to share with you which can help you make a lot of money.

In particular, if you have a niche blog & get a lot of traffic from the U.S.A, this new ad monetization network can do wonders for you.

Amazon has always been (and still is) a popular choice among publishers because of their Affiliate program.

For more on Amazon Associates, read:

Recently, Amazon has launched many new types of ads which you can use to monetize your blog.

One of them is Amazon Native Shopping Ads.

In this guide, I will share everything you need to know about getting started with Amazon Native Shopping Ads. I would suggest you try this ad type for 2-4 weeks & see how it works out for you.

What are Amazon Native Shopping Ads & how do they work?

Amazon Native Shopping Ads are similar to AdSense in terms of showing contextual ads.

It shows relevant ads based on the page where ads are being displayed. Once you place the ad codes on your blog (you only need to do this once), it automatically scans the content of the page & displays products based on the keywords used within the article.

Amazon native shopping ads

Unlike AdSense, here you will be earning money for actual sales.

Remember: Amazon also pays for other products purchased by your referred users.

To make it easy for you to understand, here’s an example:

  • Let’s say you have a visitor named Paul:
  1. Paul clicks on one of the ads (Native Shopping Ads) on your blog & goes to the Amazon site via your link
  2. He purchases any product on Amazon
  3. You get a commission of 4% – 8% (depending upon volume)

Now let’s say the product that Paul purchased cost $100:

  • 4% of $100: $4

This is a typical scenario. If Paul decides not to purchase the product recommended by you, but instead purchases 10 different products worth a total of $1000, you will still be earning 4% of his total purchase.

  • 4% of $1000: $40

You are earning $40 from just one referral.

In case you didn’t know, Amazon is the top e-commerce site in the world & their conversion rate is much higher than most every other e-commerce site.

In short:

At the time of this writing, there are three variants of Amazon Native Ads:

  • Recommendation Ads: Allows Amazon to automatically recommend the best-matched products based on your web page content and your visitors.
  • Search Ads: Allows you to drive recommendations based on a search phrase determined by you or your visitor.
  • Custom Ads: Allows you to specify the products from that you want to promote.

Ads are responsive, so it will work with all screen sizes.

One limitation is that Native Ads are only available for the Amazon U.S. program.  You might want to use a geo-targeted ad server such as DPF to serve up your ads. (If you know of other solutions to show ads based on a user’s geographic location, do let us know in the comment section).

Before you move ahead, you might want to spend 5 minutes reading the FAQ about this new monetization offering from Amazon.

Getting started with Amazon Native Shopping Ads:

In this section you will learn:

  • How to create ad codes for Native Shopping Ads
  • Tricks to make your ads more relevant
  • Implementing ad codes on your WordPress site (or any other website)

If you have an existing Amazon affiliate account, you can get started right away. If not, you will need to apply for one first.

Head over to this page & click on “Create Ad Code”. You can select from three ad types & for this tutorial I have selected “Recommendation Ads”:

Create Amazon Ad code

On the next page, you have the option to select categories from which you want the products to be displayed.

This is an important step because if you show products relevant to your website content, you are more likely to make more conversions.

Amazon display ads configuration

As you can see in the above image, I have selected the categories which are relevant to my blog (technology blog). Once you have done this, scroll down & configure the rest of the options which are pretty straight forward.

Configuring Amazon display ads

Once this is done, all you need to do is place the ad codes on your blog. If you are using WordPress, you can use the plugin Ad Inserter. This is a free plugin & will allow you to place ads anywhere in your blog.

Here is how I have used this plugin to place Amazon ads after my content:

Insert Amazon ads WordPress

Another plugin that you can use is the Ad Injection plugin for WordPress . When I placed the ad codes on my tech blog (ShoutMeTech), it started displaying ads instantly.

Example Amazon Display ads

Note: If you are going to place Amazon Display Ads on multiple different websites, I suggest creating a tracking ID for all of your blogs. This is going to be pretty useful when measuring the performance of each blog.

Update: As promised, here is my earnings report for the last 7 days:

Amazon native Ads earning report

Are you using Amazon Native Display Ads on your website? How’s it working out for you?

Do share your review & your feedback with us in the comment section below.

Here are a few more articles about earning money from your blog:

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

87 thoughts on “How To Make Money with Amazon Native Shopping Ads”

  1. Best ever site ever viewed…
    Harsh, keep muv’n on… A small request plz try to explain foriegn exchange ? for banks used for international payments

  2. Let’s try these ads. I had an account on Amazon affiliate. I have to revisit the site to check that.

    Harsh could you clear one thing- what is geo-targeted ad server ? I have no idea about it.


  3. I agree, native amazon ads can be a great alternative to AdSense… Especially for extremely niche sites where there isn’t much advertising and high conversions.


  4. Nice article Harsh! Did not know about this Ad network. Explained well. Hope you will fix the typing mistake in your article. The name that you have used in your article should be PAUL, not PAUK 🙂

    1. @Himadri Yah! It’s pretty solid network & I’m seeing good results so far. That typo: Itchy fingers! 🙂

  5. Hello Harsh, Frankly speaking, This article is really worth for me. This is really a good idea for earning a lot of money from Amazon. A goog affiliate program for bloggers. Atleast not a million dollar, but a good amount of money can be earned from this amazon native ads.
    Thanks for the post.

  6. I am Using Amazon affiliate marketing from 2014 but till i do not earn enough money from that. I like Adsense Because of adsense give money for Impression also. Now a day most of people aware about ad which place on most of blog so they are not click on that so adsense is the ever green for publisher.

  7. I haven’t visited shoutmeloud for quite a long time. I don’t know how I missed this article. I just want to thanks for sharing these information on earning through our blogs. There were so many of the things the bloggers wouldn’t know when it comes to earning via their blogs. I believe HARSH AGRAWAL has written almost everything about earning via blogs.

  8. These native ads REALLY work, especially if you’re a niche site owner. If you have traffic from multiple countries, check out this paid plugin called ‘EasyAzon’ which works wonders. Basically it sends the user to the Amazon store of their country rather than just one store that you link to.

  9. Anjali Debnath

    Nice article! After seeing this article, I wanna use amazon affiliate program. Thanks again…

    1. Rehan Gillani

      Well, it really depends upon the niche and quality of content of you website/blog.
      For me, some of my blogs generate maximum revenue through Google Adsense while others work great with Amazon Native Ads and Clickbank.

  10. You are genius Harsh. Your posts are really very informatic & useful i never seen such posts before.
    I have a little problem, i have my payoneer card & i want to link it with my amazon affiliation account in order to with draw money from my payoneer card. In this regard i need my Bank Account & routing number, Kindly guide me from where i find my Bank & Routing number. Thanks.

    1. Harsh Agrawal

      Hey Irfan,

      Thank you for your kind words. Login to the Payoneer dashboard. Click on Global payment service & the next page you will get USD receiving account (ACH) information. You can find your bank account number nad routing number there.

    If I use this adds in my site every page then any problem with google penalty. My site have a 20 post if i use this adds in my 10 post then any problem. Please waiting for your response.

  12. Thanks for your help. You made this process so much easier.

    Question: I just set up Native Ads today. I filled out “My Ad Preferences.” I set fallback to iPhones as just that, a fallback. My blog post is filled with electronic links/Amazon Affiliate links related to streaming devices, DVD players, etc. Surprisingly, however, the only ads that show up are My Ad Preferences, the iPhone accessories. I do not want these to appear in place of the categories I chose. I would think that my Fallback would be any of the electronics I discussed above. When I switched it to No Fallbacks, no ad at all appears. I thought the whole point of setting preferences was that the ads are related to my blog posts. Any advice? Thanks.

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