How To Make Money with Amazon Native Shopping Ads

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Have you been considering replacing AdSense with something that pays you more? Are you tired of low paying advertisements & earning less than you should be from your blog?

Well today, I’ve got something very interesting to share with you which can help you make a lot of money.

In particular, if you have a niche blog & get a lot of traffic from the U.S.A, this new ad monetization network can do wonders for you.

Amazon has always been (and still is) a popular choice among publishers because of their Affiliate program.

For more on Amazon Associates, read:

Recently, Amazon has launched many new types of ads which you can use to monetize your blog.

One of them is Amazon Native Shopping Ads.

In this guide, I will share everything you need to know about getting started with Amazon Native Shopping Ads. I would suggest you try this ad type for 2-4 weeks & see how it works out for you.

What are Amazon Native Shopping Ads & how do they work?

Amazon Native Shopping Ads are similar to AdSense in terms of showing contextual ads.

It shows relevant ads based on the page where ads are being displayed. Once you place the ad codes on your blog (you only need to do this once), it automatically scans the content of the page & displays products based on the keywords used within the article.

Amazon native shopping ads
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Unlike AdSense, here you will be earning money for actual sales.

Remember: Amazon also pays for other products purchased by your referred users.

To make it easy for you to understand, here’s an example:

  • Let’s say you have a visitor named Paul:
  1. Paul clicks on one of the ads (Native Shopping Ads) on your blog & goes to the Amazon site via your link
  2. He purchases any product on Amazon
  3. You get a commission of 4% – 8% (depending upon volume)

Now let’s say the product that Paul purchased cost $100:

  • 4% of $100: $4

This is a typical scenario. If Paul decides not to purchase the product recommended by you, but instead purchases 10 different products worth a total of $1000, you will still be earning 4% of his total purchase.

  • 4% of $1000: $40

You are earning $40 from just one referral.

In case you didn’t know, Amazon is the top e-commerce site in the world & their conversion rate is much higher than most every other e-commerce site.

In short:

[Tweet “Amazon Native Shopping Ads is #AdSense on steroids!”]

At the time of this writing, there are three variants of Amazon Native Ads:

  • Recommendation Ads: Allows Amazon to automatically recommend the best-matched products based on your web page content and your visitors.
  • Search Ads: Allows you to drive recommendations based on a search phrase determined by you or your visitor.
  • Custom Ads: Allows you to specify the products from Amazon.com that you want to promote.

Ads are responsive, so it will work with all screen sizes.

One limitation is that Native Ads are only available for the Amazon U.S. program.  You might want to use a geo-targeted ad server such as DPF to serve up your ads. (If you know of other solutions to show ads based on a user’s geographic location, do let us know in the comment section).

Before you move ahead, you might want to spend 5 minutes reading the FAQ about this new monetization offering from Amazon.

Getting started with Amazon Native Shopping Ads:

In this section you will learn:

  • How to create ad codes for Native Shopping Ads
  • Tricks to make your ads more relevant
  • Implementing ad codes on your WordPress site (or any other website)

If you have an existing Amazon affiliate account, you can get started right away. If not, you will need to apply for one first.

Head over to this page & click on “Create Ad Code”. You can select from three ad types & for this tutorial I have selected “Recommendation Ads”:

Create Amazon Ad code
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On the next page, you have the option to select categories from which you want the products to be displayed.

This is an important step because if you show products relevant to your website content, you are more likely to make more conversions.

Amazon display ads configuration
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As you can see in the above image, I have selected the categories which are relevant to my blog (technology blog). Once you have done this, scroll down & configure the rest of the options which are pretty straight forward.

Configuring Amazon display ads
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Once this is done, all you need to do is place the ad codes on your blog. If you are using WordPress, you can use the plugin Ad Inserter. This is a free plugin & will allow you to place ads anywhere in your blog.

Here is how I have used this plugin to place Amazon ads after my content:

Insert Amazon ads WordPress
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Another plugin that you can use is the Ad Injection plugin for WordPress . When I placed the ad codes on my tech blog (ShoutMeTech), it started displaying ads instantly.

Example Amazon Display ads
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Note: If you are going to place Amazon Display Ads on multiple different websites, I suggest creating a tracking ID for all of your blogs. This is going to be pretty useful when measuring the performance of each blog.

Update: As promised, here is my earnings report for the last 7 days:

Amazon native Ads earning report
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Are you using Amazon Native Display Ads on your website? How’s it working out for you?

Do share your review & your feedback with us in the comment section below.

Here are a few more articles about earning money from your blog:

Was this helpful?

Thanks for your feedback!
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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

90 thoughts on “How To Make Money with Amazon Native Shopping Ads”

  1. sagar

    Hello harsh nice article but i have two questions. First is will placing amazon ads on my website dishonour the conditions of google adsense. I mean does it will violate their terms and conditions and second thing can you explain this term a little more “One limitation is, Native products ads is available for only Amazon U.S. program, so you might want to use a geo-targeted ad server such as DPF to serve ads.”

    1. Harsh Agrawal

      @Sagar

      1) You can use Amazon ads + AdSense on the same page.
      2) What I meant is: It’s good to show these Amazon native shopping ads to U.S. users only, since users would be redirected to their country specific Amazon site. For example: Amazon India for Indian users. So in that case, you can use free service like DPF to show ads based on geo-location.

  2. Rahul

    Hi harsh,

    Thanks for this post. Can you explain about geo-targeted ad server. And how do indian make use of it.

  3. Deepika

    Hello harsh,
    Thank you so much for the information. I just sign up for this service and tried in my website and its great. Thank you so much for step by step guidance.

  4. Vinoth Kanna

    Nice article Harsh!
    Time to explore amazon affiliate program!

  5. saddam husen

    Hi Harsh
    Again you write a wonderfull post and you will explain every topic is very well. thanks for sharing us..

  6. Vicky Kumar

    Hi Harsh,
    I am using Amazon Affiliate India. I searched the same thing in the amazon affiliate india, I didn’t find it. Is it not live for Amazon India Affiliate?

    1. rahul

      no its not live for amazon india publishers…. amazon.com is offering better affiliate program than amazon india

  7. Ashish Singla

    Geo-targeting on native ads is not possible I think but for text and image linking EasyAzon is working 100% fine.

    1. Harsh Agrawal

      EasyAzon or Amazon addon of Thirstyaffiliate plugin is pretty solid!

  8. Shelly

    I have the custom native ads on a few sites. They look great but people don’t really click them, I find texts links work much better.

  9. deepa tiwari

    Hi Harsh,

    Thank you so much for sharing. This is Good Money Making Affiliate Program with Amazon Native Shopping Ads. I have created Amazon Affiliate account on both Amazon.in and Amazon.com but Ads not Display automatically. Need to put every time manual code in post or Is there any way to display Amazon Native Ads automatic.

  10. Sourabh

    Great info. Earlier I have created Amazon affiliate account but never used. I think i should use now.

  11. Jume deen khan

    Thanks Harsh Sir,
    You give me important information in this post. Really, This article is very helpful for me. I’m also try amazon but i have no idea to use amazon affiliate. Now after reading this post i understand all about amazon.
    Thanks again.

    1. NIKHIL SHARMA

      Bro,do you think it works . a person coming to our Web and then opening the site using ad n then buying.Better to go for email marketing.or else every e commerce has affiliate program.. Go for all at a time.

  12. Alex Shabu

    I am starting to hate adsense these days . one day i was showing my blog to my friend and was he checking out my blog . I saw him clicking adsense ad I don’t make much money from blogging at that day when i checked my adsense account there was no revenue . I don’t know if we can really believe google adsense or not

    1. Harsha

      Adsense is pure number game like CPM and remember that they won’t pay you full it will be 60% and will be paid if you have set your amount to minimum $100. They can even transfer the amount to your bank in India, do the formalities.

  13. Sachin Sachdeva

    hello harsh… i want to know if referred person not purchase anything…. Then i get Something or not ?

  14. Pankaj Dhawan

    Hi Harsh,

    Amazon is great but I read your post where you have mentioned why you stopped Adsense. I think if you post something from Amazon which is similar to adsense, it will not be great thing to do. Also, I think promoting and selling a product is not very easy until and unless you write about it as you do with other affiliate products.

    What is your opinion here?

    1. Harsh Agrawal

      @Pankaj I’m not sure of what you meant by ” I think if you post something from Amazon which is similar to adsense, it will not be great thing to do. “…

      Though, you are right on the fact about selling the product is not easy. Even though a niche based information oriented website can give good number of sales. Since Amazon website is highly optimized for selling & if you send targeted traffic to the relevant products, it would yield great results. Though this technique might not work so well for blogs which is targeted to multi-topic & untargeted traffic.

  15. Sai

    Harsh please make a video on affiliate marketing

  16. Skyler

    Hey Harsh,
    Always been your fan 🙂 Your article is really helpful. I am waiting for adsense approval so i will be using Amazon ads for sure thanks 🙂

    1. Harsh Agrawal

      @Skyler
      Happy to help. Looking forward to hearing much more from you.

  17. Husnain Haider Abbas

    Hey Harsh, another cool post from you. Thanks very much, hope I will be able to make money from Amazon native ads too 😀

    1. Harsh Agrawal

      @Husnain
      I hope you do. Best of Luck!:)

  18. Sufyan

    Thank u loads Harsh Sir..I was fedup of not getting adsense approval.I will definately try this native ads.

    Thanks once again to bring light to this new technique to monetize blog 🙂

    1. Harsh Agrawal

      @Sufyan
      Happy to help. Keep me updated on how it all works for you!

  19. Ravi sharma

    Great article sir
    Sir you have given us a great piece of info to earn money From Amazon.Very helpful I really liked it and now i am also starting Affiliate marketing with Amazon.
    Thankyou

    1. Harsh Agrawal

      @Ravi
      Glad I could help. Let me know how the tips work out for you. I look forward to hearing more from you!

  20. Arpit singh

    Hi Harsh

    First of all thanks for sharing this information with us, this post is very useful for amazon affiliate users. I also interested for amazon after reading your article.

    Arpit

    1. Harsha

      Rather than going behind Adsense, Amazon affiliate is more practical way of earning but only point is the person who click the ad should purchase either the product that you show him or atleast something else then you can make decent earning month on month basis.

    2. sagar

      I’ve tried amazon affiliate program but it hadn’t paid for for more than half of the products sold. can you tell me what to do about that.

      1. Harsh Agrawal

        @Sagar
        I wouldn’t doubt Amazon for frauds as they are one of the customer oriented company. How do you know they haven’t paid for sold products??

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