How To Make Money with Amazon Native Shopping Ads


Have you been considering replacing AdSense with something that pays you more? Are you tired of low paying advertisements & earning less than you should be from your blog?

Well today, I’ve got something very interesting to share with you which can help you make a lot of money.

In particular, if you have a niche blog & get a lot of traffic from the U.S.A, this new ad monetization network can do wonders for you.

Amazon has always been (and still is) a popular choice among publishers because of their Affiliate program.

For more on Amazon Associates, read:

Recently, Amazon has launched many new types of ads which you can use to monetize your blog.

One of them is Amazon Native Shopping Ads.

In this guide, I will share everything you need to know about getting started with Amazon Native Shopping Ads. I would suggest you try this ad type for 2-4 weeks & see how it works out for you.

What are Amazon Native Shopping Ads & how do they work?

Amazon Native Shopping Ads are similar to AdSense in terms of showing contextual ads.

It shows relevant ads based on the page where ads are being displayed. Once you place the ad codes on your blog (you only need to do this once), it automatically scans the content of the page & displays products based on the keywords used within the article.

Amazon native shopping ads
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Unlike AdSense, here you will be earning money for actual sales.

Remember: Amazon also pays for other products purchased by your referred users.

To make it easy for you to understand, here’s an example:

  • Let’s say you have a visitor named Paul:
  1. Paul clicks on one of the ads (Native Shopping Ads) on your blog & goes to the Amazon site via your link
  2. He purchases any product on Amazon
  3. You get a commission of 4% – 8% (depending upon volume)

Now let’s say the product that Paul purchased cost $100:

  • 4% of $100: $4

This is a typical scenario. If Paul decides not to purchase the product recommended by you, but instead purchases 10 different products worth a total of $1000, you will still be earning 4% of his total purchase.

  • 4% of $1000: $40

You are earning $40 from just one referral.

In case you didn’t know, Amazon is the top e-commerce site in the world & their conversion rate is much higher than most every other e-commerce site.

In short:

[Tweet “Amazon Native Shopping Ads is #AdSense on steroids!”]

At the time of this writing, there are three variants of Amazon Native Ads:

  • Recommendation Ads: Allows Amazon to automatically recommend the best-matched products based on your web page content and your visitors.
  • Search Ads: Allows you to drive recommendations based on a search phrase determined by you or your visitor.
  • Custom Ads: Allows you to specify the products from that you want to promote.

Ads are responsive, so it will work with all screen sizes.

One limitation is that Native Ads are only available for the Amazon U.S. program.  You might want to use a geo-targeted ad server such as DPF to serve up your ads. (If you know of other solutions to show ads based on a user’s geographic location, do let us know in the comment section).

Before you move ahead, you might want to spend 5 minutes reading the FAQ about this new monetization offering from Amazon.

Getting started with Amazon Native Shopping Ads:

In this section you will learn:

  • How to create ad codes for Native Shopping Ads
  • Tricks to make your ads more relevant
  • Implementing ad codes on your WordPress site (or any other website)

If you have an existing Amazon affiliate account, you can get started right away. If not, you will need to apply for one first.

Head over to this page & click on “Create Ad Code”. You can select from three ad types & for this tutorial I have selected “Recommendation Ads”:

Create Amazon Ad code
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On the next page, you have the option to select categories from which you want the products to be displayed.

This is an important step because if you show products relevant to your website content, you are more likely to make more conversions.

Amazon display ads configuration
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As you can see in the above image, I have selected the categories which are relevant to my blog (technology blog). Once you have done this, scroll down & configure the rest of the options which are pretty straight forward.

Configuring Amazon display ads
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Once this is done, all you need to do is place the ad codes on your blog. If you are using WordPress, you can use the plugin Ad Inserter. This is a free plugin & will allow you to place ads anywhere in your blog.

Here is how I have used this plugin to place Amazon ads after my content:

Insert Amazon ads WordPress
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Another plugin that you can use is the Ad Injection plugin for WordPress . When I placed the ad codes on my tech blog (ShoutMeTech), it started displaying ads instantly.

Example Amazon Display ads
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Note: If you are going to place Amazon Display Ads on multiple different websites, I suggest creating a tracking ID for all of your blogs. This is going to be pretty useful when measuring the performance of each blog.

Update: As promised, here is my earnings report for the last 7 days:

Amazon native Ads earning report
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Are you using Amazon Native Display Ads on your website? How’s it working out for you?

Do share your review & your feedback with us in the comment section below.

Here are a few more articles about earning money from your blog:

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

90 thoughts on “How To Make Money with Amazon Native Shopping Ads”

  1. prem

    Hey Harsh,
    Always been your fan 🙂 Your article is really helpful. I am waiting for adsense approval so i will be using Amazon ads for sure thanks 🙂

  2. Denny Farhan

    Thanks this very useful for affiliates player. Can you give me advice which affiliate program do you prefer beside amazon.

  3. keya khanna

    Hey Harsh,
    Always been your fan 🙂 Your article is really helpful. ad-moven also is a good alternative of google adsense

  4. Hari Mohan Sharma

    Hello, Harsh.
    This article is beneficial to monetize a blog, particularly new comers like me will take advantage of it.
    Thanks for sharing your knowledge.

  5. Masum

    Hey Harsh,
    Always been your fan 🙂 Your article is really helpful. I am waiting for adsense approval so i will be using Amazon ads for sure thanks 🙂

  6. Ivan Gabriel

    Great Post Sir! Now i finally understood how its works. Thank you Again 🙂

  7. Aitzaz

    Hi Harsh,

    Nice article. I just want to know that does Amazon native ads pays on clicks or they pay when somebody buys a product through our link(means cost per action). Secondly can we use Amazon native ads with amazon cpm ads at the same time?

    1. Harsh Agrawal

      Amazon native ads is CPA type. You can use Amazon CPM ads with native ads.

  8. Swadshi Upchar

    Thank You so much for such a great post but i have a doubt can we able to monetize both method at same time ?

  9. derek frost

    Hey man, i have free wordpress blog so i cant use any plugins, so please tell me how do i insert the native ads on my blog, i really need help about this. Thankyou

  10. ojasbharti

    Nice Article !! Is Amazon Pays For Click On Ads or It is Just a Affiliate Program ?

  11. Amina

    I’m using custom ads on my blog since two months ago, but no earns yet, i have clicks but no buy, i don’t understand why.
    Please someone help me to solve this problem.

  12. Sameer

    This is interesting. i added the code in my site.. but its showing random result. can u help ? Do you have to generate the code over and over again for every blog post?

  13. Michelle

    Hi Harsh, would the set up be the same if I want to place a native ad on a specific post with specific content rather than broad products? Do I need a plugin? Thanks, Michelle

    1. Harsh Agrawal

      Good to see you here.
      You can manually place the code on those post but using a plugin will help you manage adding/removing code in a better way. This plugin is little complicated but if you follow the guides, this might help you:

  14. Mahesh

    I have two different accounts one is for where native shopping ads are working fine, however for my Amazon India account, they do not have such provision ! can you tell me some workaround plz ?

    1. Harsh Agrawal

      Hey Mahesh,

      It is currently available just for U.S program

  15. ojas

    Is Amazon Pays For Click On Ads ? Or It is Just a Affiliate Program ?

    1. Harsh Agrawal

      Hey Ojas,

      Amazon does nor pay when someone just clicks on the ad. You have to buy a product.

  16. Jaswinder Kaur

    Hello Harsh,

    Nice article as usual!

    I am using Amazon Native Shopping Ads for my Niche Blog & get a lot of traffic from the U.S.A, becauses I am having associate account and live in Canada.

    Since I put banners on my blog’s sidebar, I am earning more money with my blog than before, yes now slowly traffic is also increasing for my 10 months old Ease Bedding Blog.

    I like their design, they’re very neat and clean, not like adsense.


  17. Delon

    Using Amazon Native Shopping Ads, the prices of the products, are updated every 24hs ?
    I am asking this, cause i read that we can’t have product prices in our site, since they are not updated.


  18. Bright Joe

    You’re awesome bro! I recently joined Amazon’s affiliate program, but I didn’t know how to add the Amazon Native Shopping Ad on my website.

    Thanks, you really helped. 🙂

  19. Renee Cook

    Hey! Do you know if there’s any way to insert the code for the native shopping ads without using a plugin? Like inserting the code somewhere in one of the css or php files?

    1. Mahesh Patil

      Go to theme editor and paste the code under the section to activate.

  20. Haidar khan

    Is Amazon PPC Ads?
    I mean Is Amazon Pay for click?

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