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How To Show Different Post Title to Readers And Search Engines

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How To Show Different Post Title to Readers And Search Engines

As a blogger when we write a blog post, we tend to write catchy headlines so that it will increase the CTR and our reader will love to read article with some kickass title. Though the problem with this approach is you optimize your post title for your readers but you miss out most important aspect of optimizing post titles for search engines. I have already talked about Importance of Keyword research and how to perform Keyword research. Once we have our target Keyword in hand, it’s time to write a high quality content by keeping search engine and readers in mind.

In this case, our target is to write a content which is reader oriented and also search engine friendly. We will keep basic On page optimization in our mind or better use plugin like SEOpressor, which makes work easier.

Another example:

If you write a post title like Make money online with infolinks Competition for this keyword is very high since it contains the word Make money online but you optimize this title for search engine friendly , you might like to keep it like Infolinks review: intext advertisement program review. (Keyword first)

So we have seen two case here :

  • User friendly title : Make money online with infolinks
  • Search engine friendly title : Infolinks intext advertisement program review.

Now the question is how to attain such scenario, when we can keep our post title friendly for search engine and for users as well.

Optimizing Post title for SEO and readers in WordPress:

Most of the SEO plugins like WordPress SEO by yoast, Platinum SEO, All in one SEO, Thesis inbuilt SEO feature offers you to write a different title for search engine, Which is technically known as Meta title tag. Below image, shows the difference between Meta title and post title.

meta title vs Post title

If you are Using WordPress as your blogging platform, headover to my previous post on :

Now when ever you write an article. After Writing user friendly title, drop down to the end of page and in the SEO By yoast section , add Search engine friendly title and this title will be displayed in search engine. Also, don’t forget to add unique meta description in 158 characters to make your post search engine friendly. I recommend you to read this post which talks about how to make your blog post target for certain keyword.

Make it a habit to optimize your blog post for both readers and search engine. This will help you to rank better in search engine. When you write meta title for search engine, always keep CTR in mind. A Catchy post title will help you to get better CTR and search engine follows the click pattern to judge the quality of page.  More over if you running a serious blog, you should use Social SEO pro WordPress plugin and further write difference post title and description for social media sites like Twitter, Facebook and Google plus.

Optimize Post title for social media

Well, this was a small tip but for newbie’s I’m sure this will help to write better optimized articles.

For more SEO tips , refer to following articles :

If you have any other question related to same topic, let me know and I will love to answer you query.

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Article by Harsh Agrawal

Harsh has written 1096 articles.

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{ 17 comments… add one }

  • Joseph Nirmal

    Hey Harsh,
    If I use same keyword in yoast SEO posts for two posts. It hurts my post SEO or not?? Because my site is job site. That’s why Iam asking. Guide me.

    Reply
  • Mukul Bansal

    I have been using Wordpress SEO by Yoast but never cared to change the SEO Title. After reading this post I think I should Start Changing the SEO Title for every post I compose in the future.

    Reply
  • piyush

    what about the title tags we should write title tags like abc,abc,abc or another way i.e we should use commas in title tags or we use – or | ?????

    Reply
    • Harsh Agrawal

      @Piyush I would prefer using ‘-’ as it looks nice.. Or using ‘|’ is also good.

      Reply
  • Ashokkumar

    Thanks dude..It’s really did great change in my blog thought’s,,,,thanks for your nice sharing..but whenever i made new post i’ll not indexed for two days why? please help me??

    Reply
  • Avadhut

    Harsh,

    So far, I thought you have to use description in your post only. But now I came to know that you can use the description in different words that is related to your post.

    Thanks

    Reply
  • Xeobits

    all in one seo is a life saver. Earlier i used to ignore titles all together but now i take some 5 mins extra time to think a suitable title for each and every post.

    Reply
  • Shahab Khan

    Already installed on my blog!
    Its really a great plugin. After installing this plugin i noticed great increase in my traffic (almost double)

    Reply
  • Akshay

    i prefer Headspace over All IN ONE SEO PACK

    Reply
  • Michael Aulia

    I do this almost every time unless when I’m making a “crappy” post and didn’t bother to optimize it for the search engine :D

    Reply
  • Jacob Yap

    A good post. I think All in One SEO plugin is a must for wordpress users.

    Reply
  • George Serradinho

    This is a great thing to do, you can optimize your title found on search engine and make it more appealing. I know Thesis has an extra panel when writing posts that one could fill in like title, description and then keywords.

    Reply
  • Manpreet Singh Rehsi

    I have spent most of the time today in reading your articles on wordpress SEO, and implemented most the tip you have suggested like permalink changes, plantinum seo plugin etc. Hope I get positive results from today’s work. All credit goes to you Thanks.

    Reply
  • Stefan

    I would also recommend everyone to use different permalinks and title. For an example:

    How to sell cars online
    /sell-cars-online/
    .

    Reply
  • IndianCashMaker

    is there any such service available for blogger or not? this is a really good tool.

    Reply
  • Manpreet Singh Rehsi

    You are right but the optimization of Post title comes with experience. The more you study and try out different ideas better are the results on search engine. In my case I have learned a lot about SEO and Blogging in past seven months and still learning.

    Reply
  • S.K Sharma

    All in one SEO is the best plugin. Really traffic building plugin…

    Reply

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