As a blogger when we write a blog post, we tend to write catchy headlines so that it will increase the CTR and our reader will love to read article with some kickass title. Though the problem with this approach is you optimize your post title for your readers but you miss out most important aspect of optimizing post titles for search engines. I have already talked about Importance of Keyword research and how to perform Keyword research. Once we have our target Keyword in hand, it’s time to write a high quality content by keeping search engine and readers in mind.
In this case, our target is to write a content which is reader oriented and also search engine friendly. We will keep basic On page optimization in our mind or better use plugin like SEOpressor, which makes work easier.
If you write a post title like Make money online with infolinks Competition for this keyword is very high since it contains the word Make money online but you optimize this title for search engine friendly , you might like to keep it like Infolinks review: intext advertisement program review. (Keyword first)
So we have seen two case here :
- User friendly title : Make money online with infolinks
- Search engine friendly title : Infolinks intext advertisement program review.
Now the question is how to attain such scenario, when we can keep our post title friendly for search engine and for users as well.
Optimizing Post title for SEO and readers in WordPress:
Most of the SEO plugins like WordPress SEO by yoast, Platinum SEO, All in one SEO, Thesis inbuilt SEO feature offers you to write a different title for search engine, Which is technically known as Meta title tag. Below image, shows the difference between Meta title and post title.
If you are Using WordPress as your blogging platform, headover to my previous post on :
Now when ever you write an article. After Writing user friendly title, drop down to the end of page and in the SEO By yoast section , add Search engine friendly title and this title will be displayed in search engine. Also, don’t forget to add unique meta description in 158 characters to make your post search engine friendly. I recommend you to read this post which talks about how to make your blog post target for certain keyword.
Here is an example to understand it better:
User Friendly Title
Search Engine Friendly title
Search Engine result
Make it a habit to optimize your blog post for both readers and search engine. This will help you to rank better in search engine. When you write meta title for search engine, always keep CTR in mind. A Catchy post title will help you to get better CTR and search engine follows the click pattern to judge the quality of page. More over if you running a serious blog, you should use Social SEO pro WordPress plugin and further write difference post title and description for social media sites like Twitter, Facebook and Google plus.
Well, this was a small tip but for newbie’s I’m sure this will help to write better optimized articles.
For more SEO tips , refer to following articles :
- 5 basic WordPress SEO practice
- Importance of proper categories for better SEO
- Importance of Backlinks for your blog
- Link Building and benefit of link building
If you have any other question related to same topic, let me know and I will love to answer you query.