Global translator is a WordPress plugin , which help you translate your WordPress blog into different languages and help you getting extra traffic from other languages search engine.
When I installed Global translator plugin, I was very happy because I started getting lots of traffic from various linguistic search engine.
It improved my Search engine traffic from 1k to 1.2K/per day.
Global translator was doing his work with full loyalty but soon I realized the downside of translating my blog post into different language:
# Lots of errors in Google webmaster tool : Google webmaster tool started showing lots of unreachable errors. See the screenshot
# Server load : With the translation it increase the server load to a great extent. Thanks to Dreamhost hosting that I have not faced any issue regarding server issue. Though many of other blogger friend who used this plugin faced the server issue. Server problem is one of the issue that Ajith mentioned his review on Global translator plugin.
# Web space : Global translator creates a seperate folder in your directory for different language. Like /ar, /hi and so on. It saves the cache of all the translated pages in the respected directory. So if you are not using any unlimited web space hosting , you will again face issue with web space.
# Violation of Google translator TOS :Another good point brought up by Amit Agarwal from labnol here is regarding TOS of Google translation API
You may copy, store, archive, republish or create a database of results returned from the service, in whole or in part, directly or indirectly, except that you may store results in a temporary cache for a period not to exceed Fifteen (15) days solely for the purpose of using those results to carry out a specific user-requested action
He brought up the point, that Google TOS doesn’t allow to store the translated pages for more then 15 days. Global translator plugin stores the pages for years.
# Translation of new pages : Though translation of new pages doesn’t happen automatically and it takes time to translate them. Too many translation request might result in the banning of your IP and any request generating from/for your domain.
# Duplicate content : Though changing language will save you from Google penalty of duplicate content but to make sure I checked the meta tag of translated page and found that meta tag for English and one of the translated page is exactly same, which is a big disaster for the SEO purpose. Google might penalize you in terms of either PR , slow indexing or no indexing of web page.
# Traffic variation : Though I mentioned above that using Global translator wordpress plugin helped me to get traffic from those corner of world, which I never thought of but later I realize it drastically changed my position in search engines. My earlier posts which were doing great in the search engine has gone down and few posts have come on no.1 in new languages.
So what next ?
For now I’m removing the Global translator plugin and then I will be removing the indexed foreign language web pages manually using Google webmaster URL remover tool. I know there are almost 4000+ indexed pages and I might see a great drop in my traffic graph.
For sure I’m going to enhance my 404 pages with Google custom search or adsense enabled search. Since I’m going to see lots of 404 error I might use this to increase my adsense revenue.
Alternatively I might use 404 notifier plugin to get notified of any 404 error on my blog.
I hope you have not checkmark the option to include your translated pages in sitemap. If yes, you might need to spend more time removing pages from Google index.
Also read : Why clement uninstall the Global translator plugin?
What I have learnt here?
This is a great set back for me at the starting of my full time blogging career. Though I simply pray I won’t face any major issues in terms of SEO and my search engine traffic here. As it is I never advocated use of lots of plugins, but one thing which is very important here is, never make any changes in your blog which can have permanent consequences.
Before installing any plugin , instead of searching for benefit, search for drawback.
Are you one of the victim of Global translator plugin ?