10 Ways to Increase Adsense CPC With Simple Tweaks

If you are a blogger and Adsense is your prime source of revenue, you can’t afford to ignore the importance of Adsense optimization. When we talk about Adsense optimization, there are many things but the main target is to get high eCPM and get more Cost per click. Else, despite of good Adsense CTR, you might not be making good money. This is something very common about non-English blog. If you fall in the category of those adsense publishers, who are getting huge traffic but Adsense earning is still low, it’s time to understand points which are mentioned below and this will surely helps to increase Adsense CPC and overall revenue.

Increase Adsense CPC

What is Adsense CPC:

Lets start with answering basic question first and then we will move to some working tips to increase adsense CPC. CPC stands for Cost per click, in short money which you make/click is what CPC. Now, you might have noticed Adsense publisher talking more about CTR and less about CPC. If you are really serious about your Adsense revenue, you should work more on CPC than CTR. Getting thousands impression on your ad won’t be of much help but a blog with good CPC with decent CTR can create a huge difference. CPC has nothing to do directly with your traffic, if you would realize and noticed micro-niche blogs, you might have realized despite of less traffic such sites make more money from Adsense. Reason is simple and that is eCPM for such blogs are so high that you get paid really well for CPC and then there are other factors like Ad competition, Keywords and many more.

Factors that Affect Adsense CPC :


First thing first, choosing a right niche for your blog or website is of utmost important. Cost Per Click or CPC of an ad directly depends upon the topic on which you’re writing your blog.Well! Let me clarify one thing here that you’re going to choose niche however there are niches that can pay you high CPC. Yes! Here is the list of niches that can give you high return, I have arranged them in decreasing order of CPC.

  • Domains – Blogs on Internet Domains Like Yahoo, Go Daddy etc. It pays highest CPC.
  • Gadgets – Tech Gadgets like Apple products
  • Google – Google Products
  • Microsoft – MS office
  • Banking
  • Automobile
  • Health
  • Real Estate
  • Home Loans
  • Jobs
  • Dating & Romance – It pays lowest CPC.



Second thing is the content, you must write content that should answer readers query. So before writing blogs try to find what your readers are searching on the Internet and then try to present them with solutions.

Remember you should always directly engage with your readers. Your content must be tailored according to your niche so that more and more readers can read your blogs. Hence good content will certainly ensure higher Adsense CPC rates. More over, Good content is what search engine loves, hence more click and more revenue if your ad is highly targeted and your traffic is from the countries like U.S.A, U.K. When you do a Keyword research, make sure to use Approximate CPC column.


Ad Review Center

In Google Adsense you will find Ad Review Center. You can go there and see yourself how much each ad category is paying you. This will show you different ads category that are showing on your website. If you find that any ad category is not paying much then feel free to block that category.
Try to block those category which are completely irrelevant to the content or niche of your blog. Suppose blog is about Technology then block the ad categories for Dating, Politics, Religion etc. This will surely increase your CPC and Adsense revenue.

Competitive Ad Filter

Just like Ad Review Center there is Competitive Ad Filter in Google Adsense. You can go there and block the specific or general ads from appearing on your web pages. You can block the ads for entire domain or just a particular website in that domain name.The ads that you would block may belongs to your competitors. Therefore you can increase your CPC by not showing those particular ads.


Your blogs are read from different platforms like desktop, laptop, mobile etc. Although CPC is generally not much affected by the platforms on which ads are shown but you should try your best to target as many as readers. You will get most of the readers from desktop and laptop devices.

If you are able to reach to hand-held or mobile readers than CPC may increase as ads shown on cellphones are of higher quality. If you are blogging on WordPress platform, you can use plugins like Wp touch which will make your blog mobile friendly and you server adsense ads which is optimized for mobile screen size.


One of the most important factor that can increase CPC is the country you are targeting. For example a click on an ad from USA can pay you up to $2 to $3 and click on same ad from India can end up paying only 20 to 30 cents.

Hence always tailor your blog and its content to audiences in English-speaking countries. It will also increase Page Rank of your website. So always keep in mind the country you are targeting.

Text & Image Format

Perhaps I should have explained this suggestion in the beginning of the blog. Anyhow, you must know to choose right format for your ad. If you can place three ads on a page then choose two 336 X 280 ads and one 468 X 60 ad.

Then ad format must be text because text ads have higher CTR (click through rate). You can even try ad format for both text & image simultaneously as it gives you more CPC. Image ads are usually less preferred for both reasons less CTR and lower CPC. Though at times, depending upon the niche and blog type, image ads perform better in terms of higher CTR but CPC won’t be as good as text ads. Anyways, as I mentioned above it differs from niche type and most important ad placement.


Never neglect the placement of your ads on the web page as it is directly proportional to your Adsense revenue. So where to place ads for maximum CPC? Answer is simple. Place 2 ads inside your blog post and 1 outside the post.As far as placing inside goes then place one 336 X 280 rectangle ad on the top of the blog just below the title and place second 468 X 60 ad in between the blog post. Remaining one ad you can place on your right side that is outside your post.

Though it should be your choice and depending upon your reason of blogging. For example, if you are a professional blogger and dependent on Adsense, you should not miss a chance to optimize ad and use maximum possible ad units on a single page. Though if you are a hobby blogger or blogging on personal blog, your first target should be giving quality content and less ads, as readers hate advertisement which distract them from reading.

Let me tell you the maximum clicks and higher CPC will come from 2 ads which are inside the blog post eespecially on the top.

Keep Experimenting

Always keep trying something new. Experimenting can really pay you high dividends. You can try out for different niches, choose different ad placements and finally take as many as advice from Google Adsense center. Never bogged down into one style always try something new.


In conclusion I would only say if you follow and implement these 10 tips then you can surely increase your Adsense revenue from 30% to 40%. It is completely legal and genuine way to increase your earning in short time. You can also search for highest CPC adsense Keywords and compile one-two posts around it.

Do let me know what’s one trick which worked for you to increase Adsense CPC? Do you believe niche and traffic from certain countries creates a huge difference in Adsense earning?

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I am an IT professional and a writer who likes to know more about technology. Follow my blog daily to get my analysis on things happening in the world of technology.


COMMENTs ( 27 )

  1. Arun rana says

    hi i am getting only .03$ cpc from indian traffic ,can you review my blog and tell me how to increase it .

  2. Sriram Raj says

    I always know that GOogle adsense optimization is very important to earn from blogging. But it is very risky to use 336*280 at the top of blog post because it distracts reader attraction. So I always keep 468*60 at the top.

    Anyways thanks for the share

  3. zahed says

    Thanks Pritam for valuable tips. Best way to increase Adsense revenue is to write articles on high CPC keywords but such articles will not appear in organic search because of high competition. Can we drive traffic through low competition keywords to blog and include high paying keywords link within article? (of course low and high CPC keywords from same niche) So that visitors would click on high paying keywords link and redirect to high CPC article within blog.

    I would appreciate if someone give inputs on above .

  4. ratnaveera says

    Great article with useful tips to get more adsense earning. You have also added links to learn more about adsense tactics. Thanks a lot for this wonderful job! Pritam Nagrale.

  5. Alok says

    Adsense Optimization is quite fascinating for me. If we focus on conversion rate optimization along with SEO, I think in less time we can enhance revenue generating potential of our web-marketing efforts. This article has compelled me to re-think over my monetization strategy.
    Thanks for sharing such a useful information.

  6. Karan Labra says

    For me it’s just experimenting with ad placements and fiddling with font size and color to blend in with the content that works…I have tried “making my ads stand out thing” but blending in my ads has increased my ctr from 2% to 5-7%

  7. Amir Nasir says

    what about link ads? should we use them or not? and we should use them then to which extent?

  8. Madhav Tripathi says

    Very good article about increasing CPC. I try to increase my CPC using most of these ideas, I apply some other ideas as well. But the thing confuses me is unstable CPC rate, if today CPC is higher then tomorrow it can be as lower as 50% less.

  9. Geekyard says

    I have also read in one blog that “Blog Templates” Niche also gets high adsense payout. But I am not sure about it. Is it so?

  10. Michael Aulia @CravingTech.com says

    I used 468×60 before on top of my posts. Switched to 336×280 to see how it goes, though it’s a bit more intrusive to my readers :) Hope the clicks + $$ are worth it

  11. Rakesh says

    CPC is the most crucial factor if your blogs main monetization factor is google adsense. Your article has given us some very valuable information.

  12. Veins says

    Thanks for the tips Pritam! I’m working very hard to increase my adsense earnings because they are very low at my blogs. I’m playing with keywords in articles and Im hoping I can get something more from it.

  13. Deepak Singh says

    Very well written post Pritam. You have mentioned all the key points for Increasing CPC of Adsense Ads. One thing you have missed out is, Text Ads & Link Unit Colors. We all knows, both of these creates illusion at most of visitor’s mind about weather this is a blog content or an Ad. And most of them clicks. CTR is closely relates to the CPC.

  14. KBharath @ HDBloggers says

    In my blog the 728*90 banner ad performs good in Adsense and Does the Page Rank Really Increases the CPC.

  15. Kunal Sharma says

    From this post I got to learn few new things. And yes you are right. Adsense pays good for a click from American and European countries.

  16. Basant says

    Are you sure higher PR attracts higher quality ads? I guess, Google AdSense algo. is optimized in such a way that by default it renders the highest paying ads to your blog based on your keywords & surfing habit of the client (one who is landing up on your blog).

  17. Vijay says

    that’s really cool advice..
    the country factor is most important in all. If you have 20% US traffic and 80% Asian countries traffic, still Adsense earnings from US country will always outperform the other..

    Good luck!

  18. Sreejesh @techgyo says

    Most tech bloggers were complaining about low CPC from last few weeks, maybe because of recent panda update, or maybe they’re not following the points you mentioned above.

  19. jayaar says

    Hello Mr. Pritam,
    Well expressed! Of all the points, I personally feel that quality content does the magic.
    The key words are extremely important, I totally agree. The quality content retains the visitors who enter through keywords.
    Useful article!

  20. Ashish says

    My experience says to reach 20$ from 0$ the best way is to fetch targeted traffic.. Once you are able to target US visitors if you are from India then you will definitely earn better…

  21. aatif says

    didn’t know that page rank can also increase CPC !! Country and niche is really important to increase earnings

  22. Atish says

    page rank really matters. Visits and impression also has good impact for getting nice ads on the blog.

  23. techsmash says

    336 X 280 text blog attracts attention of visitors to click more and you must put the colour of advertisements inline with you blog colour codes.

  24. techsmash says

    I dont think blog niche is totally responsible to increase adsense CPC. advertise placements particular ad units with matching adsense ad pallets will give you high CTR and eCPM

  25. Dinesh says

    Good points,
    Similar to what I shared in my blog below,

    Two things I’m not clear, if you could, please explain further.
    1) Do you think really CPC is connected with Page Rank?
    There are few made for adsense niche sites with less page rank (or zero PR) earning more than what normal bloggers earn with his good PR site.

    2) I don’t see the category and how much they pay under ad review center in new and old adsense interface. I’m not sure whether I’m missing something, but just let me know where I can find this.

    Do not take this comment negatively, as this October month CPC is very low for me, I’m trying to find out the ways to improve it.

    Thanks in advance

  26. Eric Murphy says

    yes you are absolutely right. if the blog has good content with good quality then only we can get PR 4 or PR5 and then ad on the site will be better. thanks for the post.

  27. Robert says

    Nice little post there, I wish I could get my CPC rate up higher, of course if my CTR went up aswell that would probably be more beneficial. Thanks for the tips, I’ll keep trying out a couple of these options