Using Google Webmaster Tool Search Queries to Improve your Blog

Google Webmaster tool (GWT) is one of the very first places, where you should submit your Website after launching.  GWT is a free Google product for Webmaster’s, and it offers many great details, which will help you to optimize your blog for better user experience, and for search engine. Moreover, it will help you to achieve your goal of conversion, subscription or earn more with ad clicks. We have talked a lot about using Google Webmaster tool data to optimize your blog, and if you missed them, here are a few articles that you should refer right away:

You can browse the complete archive here. Today, I will be giving you more insight on using search queries feature of Google Webmasters tool, and how you will be using it for improving your search engine presence.

Search Queries in Google Search console

Search queries Webmaster tool
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When you will log in to your GSC dashboard, under Traffic> Search queries you can find many important details like What keywords (Queries) are being used by people to find your blog, how much CTR that query is giving, and most importantly what’s your average position. You can understand all these terms, and how they work by watching this official video:

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In the above video Maile Ohye has explained everything you need to know about using GWT search queries tab to improve the conversion, optimizing your top pages, and other parameters you can use to further improve your site. Usually, I combine this data with a few other data provided by Google Analytics to improve the pages and thus improve the overall user experience.

Below, I’m linking out to resources from our archive, that will help you to use the search queries data for your site optimization:

Queries with high impression but less clicks:

One of the major reason for this is, your page meta description, and how result from your page is appearing in Google search. There are few things you can do to improve your CTR. Like, improving meta description, adding author image, removing dates and many other tricks that you could apply. You can read all about it in my earlier post on: How to increase Google Search CTR.

Low Avg. position for a query:

I usually try to improve queries whose average position is between 8-20, as it will not only improve the traffic, but my qualified traffic also increases because of this. You can take help of our On-page optimization guide, or use a plugin like SEO Writing assistant to improve a post for certain queries. Do remember, when I talk about improving the page, it means improving the overall quality of the page, including maintaining the SEO of your page.

Improve Top Pages:

Your top pages are landing pages, and by improving them, you can improve the bounce rate, average time spent on site, and also use that page to drive traffic to other important pages of your site. Simply go to Top pages, Sort page by clicks and optimize that page further.

If you are a blogger or Webmaster, you should see the above video, as this will not help you in understanding how search engine works, but also how you can use Google Webmaster tool to improve your site to great extent.

If you find this article useful, do consider sharing it on Facebook and Google plus. You can also subscribe to our Email newsletter, for more such articles.

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

11 thoughts on “Using Google Webmaster Tool Search Queries to Improve your Blog”

  1. Biswas

    I have the same question as KARTHIK asked

    “Webmasters shows some ranking to my website. But if I search them in google they won’t show(not every time). What is the reason?”

  2. karthik

    Very Useful Post !

    Webmasters shows some ranking to my website. But if I search them in google they won’t show. What is the reason

  3. Gautam Doddamani

    a great way to find out new topics to blog about as well as increase our ranking for a specific keyword…analysis of a blog using GWT is fast and simple! thx harsh. πŸ™‚

  4. Luci

    The best way to look at Google webmaster tools is to see it as an accessory in your search for the perfect website. It’s a tool, just as the product advertises itself. Keep in mind that it is a free tool, and that you can use it when you’d like. Watch how your business grows and use webmaster tools to steer it in the right direction. Anyway, good job for this article you wrote. Thanks!

  5. Ravi

    I am not that Very experienced in the Blogosphere but when I read about Your Previous articles regarding GWT I came to understand that it is very Important and I should make most of it. And I have been using it since my blog started receiving Traffic through Google. it has helped me So great that I have been able to Put more posts which are Search Engine friendly.

  6. Shan

    Hi Harsh,

    Thanks for the nice article. Just now i checked keyword for my website and i can see data present for average position field in GWT is wrong. I have selected individual keyword and checked in Google search , but i am unable to find single keyword in the position that was mentioned in GWT. So what is the use if Data present in GWT is wrong.

    Waiting for your reply


  7. saicharanreddy

    Informative Post !

    Google webmasters show some keywords in my blog. If I search them in google I can’t find my post. What is the reason behind that.?

  8. raman bathina

    I’ve seen this google webmasters video on the explanation of top pages and top queries and now with this article i understand the better methods to get maximum results.Thanks harsh.

  9. Amal Rafeeq

    Hi Harsh.
    I have a doubt. What are CLICKS exactly? Are they clicks that readers click from your blog/site to outside or an external page? I’m really confused about that.
    Thanks for sharing πŸ™‚
    Waiting for your reply with hope.

    1. Harsh Agrawal

      First it’s impression, which means how many times people have seen the results in Google search when they searched for the query. For example, if 1000 people searched for query “ShoutMeLoud” and my blog homepage appears on the first page, my impression would be 1000. And if only 100 people clicked on link from my blog, clicks would be 100.
      Impression will be high or low, depending upon average position of your blog pages for particular queries in search. For example, if a page is on first page, it will have high impression, but pages on 2nd or more will have low number of impression, as searchers usually don’t go to 2nd, 3rd page if they find the desire result on first page. Hope that clears your doubt.

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