Domain Authority score is not a new phrase in the world of SEO, but there are many bloggers who are unaware of domain authority and it’s significance.
Following is a detailed guide in which you will learn what you need to know about “domain authority” (including how to check your domain’s authority score!), as well as some additional related terms which are important to understand.
Domain authority is one of the main factors that define how well your website will rank in search engines.
In the “old days”, a website was weighed based on its page-rank. Now, domain and page authority play a major role in the ranking of any domain.
I wanted to share this important topic with you because once you understand what domain authority (DA) is, you can start focusing on creating an authoritative blog.
What is domain authority?
Domain authority is a metric which was created by Moz (SaaS company), for the purpose of rating a website on a scale of 1-100, (100 being the best and 1 being the worst). So the higher the domain authority of a website, the higher its ranking in search engines.
Instead of thinking of domain authority as a measure of your SEO effort, think of it as a competitive metric against other sites. So if you compare your website’s DA score with that of your competitor’s site, the site with the higher DA score is likely to rank higher in search engine searches!
DA consists of 40 ranking signals such as the number of links pointing to the site and the number of linking root domains – essentially the number of other sites linking to your site! (See MozTrust, MozRank , etc.)
DA measures the authority of the complete domain. Similarly, PA (page authority) is the measure of an individual page.
How to check domain authority?
There are a few domain authority checkers available online which you can use to check your website’s DA. The first is the official Moz open site explorer where you type in your domain or sub-domain address, and it will show you the latest DA score.
Here is a DA report for my blog:
If you are using the Chrome or Firefox browser, you can use MozBar extension to check the domain authority and page authority of any webpage, and I highly recommend that you do so.
Domain authority ranking factors consist of over 40+ signals, but there are a few things which you can start doing right now to increase your website’s domain authority.
First lets understand what creates good DA by understanding MozRank and MozTrust.
What is MozRank?
MozRank is measured based on the link profile of a domain. It is calculated for any webpage on the Internet based on the number of links pointing to the page.
Along with quantity, quality of the linking pages also plays a major role. A handful of quality pages linking to your website will give a better MozRank rating than many low-quality links pointing to your website.
MozRank is measured on a scale of 0-10, with 10 being the highest. An average MozRank rating for a webpage on the Internet is 3.
What is MozTrust:
Like MozRank, MozTrust is also dependent on links. With MozTrust, however, what is measured is how closely you are connected to a trusted website on the web. For example, a government website or an .edu website are usually considered as trusted websites. If you are linked in one hop (a .gov site links to a site called “A” and site “A” links to you), then you are more likely to have a better MozTrust ranking. Think of MozTrust as a ranking of the link indicating the distance between your webpage and a trusted source.
MozTrust is also measured on a scale of 0-10, and you can increase your MozTrust ranking by getting links from highly trusted websites (Wikipedia, government sites, university sites, etc).
You can learn more about MozTrust on Moz SEO.
Factors which affect MozTrust:
- What websites you link to: Always link to quality web-pages when ever possible, and don’t link to spam or illegal sites.
- Domain registration info: It has been suggested by Rand that your domain registration info could also play a significant role in deciding the trust factor for your domain. If you have 10 websites with same or similar domain registration info, and 8 out of 10 are bad websites, it might make it hard for you to earn trust for the 2 quality websites.
- User data signals: This depends on how users are interacting on the web, and is collected via various sources such as Google toolbar, Google analytics, free Wifi.
- Domain age: Let your domain age as much as it can because the older it is, the better it is. You can’t do much about it, but try not to change your domain name again and again. If you are a BlogSpot blogger, it’s a good idea to use a custom domain name from the beginning.
Note: You might notice a website or webpage having high MozRank but low MozTrust. This is likely because it’s easy to manipulate MozRank by building lots of links in a short amount of time.
How to improve domain authority:
By improving your domain authority, you are also increasing your chances of improving your search engine ranking. Think of DA as a manner of calculating how competitive a website is in a Google search. The higher the domain authority of a website, the harder it is to outrank it. Similarly, when you are working on link-building for your blog, you should try to gain links from websites having good domain authority.higher Domain authority score.
As a blogger, you should be interested in the following two factors:
- Increasing the domain authority of your blog
- Getting links and mentions from other blogs/websites with high DA.
Following is a list of ranking factors (with explanations) which will have maximum impact on your DA and PA (page authority):
Days to expiry of domain name:
This is probably the easiest thing you can do right now to affect your domain ranking. Days to expiry is not a terribly strong factor, but it is a deciding factor in the establishment of a good website. It indicates to search engines that these long-lasting websites can be trusted. If your domain is set to expire in the next year, I would recommend that you extend it for the next 3-4 years. It would cost a just few dollars more, and it would be helpful to you in the long run.
Get more links to your site:
This is probably the one factor which will affect your DA score the most. Try to earn as many backlinks as you can, but make sure those links are from quality sites. If you buy backlinks or get links from low-quality sites (using automated methods), you will do more harm than good. (See: Google Penguin & negative SEO)
Diversify your link profile:
Instead of getting tons of links from a few sites, focus on getting quality links from diverse sources. This would include links from various geo-locations, various domain extensions, and sources which are not interconnected. Needless to say, links should be relevant and should be of high-quality.
Internal link structure:
This is one important factor that you can easily control. Have you visited a Wikipedia page recently? Have you noticed how powerful their internal linking is? Make sure your every post is linked to 2-3 others posts on your blog, and when you publish a new blog post, go back and link from your old posts. This will also pass link juice from old posts to the new one.
Remove bad links:
Along with creating new links, you should also keep an eye out for bad links pointing to your site. You can use a service to monitor backlinks to get email notifications. Whenever a bad link is pointing to your site, ensure that you get it removed, or use Google Disavow tool to ignore those links.
Become an authoritative source in your niche:
The quality of your articles is more important than the quantity of articles. Publishing only 2-3 high-quality posts in a week is far better than publishing 7 posts of mediocre or low-quality content.
Along with publishing high-quality content, work to become an authoritative site in your niche. Become the news breaker or make sure your reader trusts every page on your website. This will have a great impact on overall user-experience and on your search engine ranking. I’m not entirely sure it is directly related to increased domain authority, but it will definitely advance your site’s search engine ranking.
Note: Domain Authority uses 40+ signals and looks at the pattern of search engine rankings by Google. So if you make Google happy, your DA score will also improve over time.
On-Site SEO :
Make sure your website is search engine optimized, as this controls things like where the link juice passes, how easy it is for search engine bots to crawl your site, and how user-centric your content and navigation are.
Here are few things which you should focus on with On-Site SEO:
- Noindex archive pages (Noindex your tags, categories, pagination and author archive pages)
- Sitemap file (Have a sitemap file link in your footer and in your robots.txt file). Make sure you have submitted your sitemap file to major search engines like Google and Bing.
- Meta title and Meta description of homepage
- Maintain proper heading hierarchy in your blog post. Here is a good guide on how to use heading tags for SEO.
Make your website load faster
I could have included page load time in the on-page SEO reference, but I believe since Google has made page load time an official ranking factor, you should start giving great attention to the load time of your website. You can use sites like tools.pingdom (More sites here) to check the existing load time of your site. If your site is not loading within 3 seconds, you should start working on speed optimization of your site. For WordPress bloggers, here is a quick checklist:
- use only best WordPress hosting companies.
- Compress and optimise your images before uploading them.
- Use a cache plugin such as Super Cache, WP Rocket or W3 Total Cache.
- Use a CDN to serve your content. You can use free CDN from Cloudflare – (benefits are mentioned here)
Social Media marketing and branding:
Social media plays a major role in the ranking of your content. Whether social media is a ranking factor for domain authority or not is debatable, but it is definitely a ranking factor in the Google search engine ranking algorithm. Make sure your brand and your blogs have a presence in all major social media platforms. Also try to ensure that your readers are sharing your content on social-media platforms. This helps to boost ranking and improves indexing.
Q.Wondering how often domain authority checker gets an update?
A. Usually 1-2 times in a month.
Conclusion:
Back in the day, Google page rank was a factor for any webpage on the internet, but it was flawed system. My own experience has proven this when I’ve gotten a PR3 for a blog with no content, just having built backlinks. On the other hand, a domain authority score is well-maintained and is now the most trusted way to measure the rank and authority of a webpage on the internet.
If you have never focused on your site’s domain authority score, it’s time for you to use some of the above mentioned domain authority checkers, and check your DA score. If your DA score is low, you should start working on the above tips to get higher DA score.
Have a question? Feel free to ask via the commenst section!
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Thank you for sharing your insights on this topic. It’s really helpful for newbies like me. I have been struggling for quite some time now to increase the domain authority and page rank. I’ll definitely follow the steps especially the internal linking part. Thanks a lot again
Every time I come here, I get some very useful info. I never knew that DA matters that much. After reading your article I checked my DA and I am happy that my website has better DA than my competitors. However, my domain is still new. Its only 1 year old 🙁
This was a great post, and easy to understand.
but my question is Does “nofollow” links pass the DA link juice?
Thanks for such wonderful article. I’ve installed Moz toolbar in my browser and it has helped me a lot. Waiting for such more insightful article.
DA, really important. i have installed Moz bar to check DA. but i did’t know how to improve DA. After this post i know ways to improve DA.
Thanks Harsh Sir
I agree with each and every point of this article. Domain Authority is unique metric to check domains Power, but it is mainly important from Advertising point of view as advertiser love to check this metric before reaching out to for paid advertising. So, in simple, High DA doesn’t guaranty High ranking or Vice-Versa, But still there are many who, take domain Authority as a direct ranking factor, specially newbies. So, for all those, this is the perfect guide, to understand, what domain authority is and it’s importance.
So, DA is now an important factor for link building ?
Thank you Harsh for the deetailed post. After reading the Moz blog, I started writing down a few things which are to be followed.
I’ve been to Quicksprout, Shoutmeloud (your blog) and find many interesting things which should now be feeded into the brain.
The step by step pattern to follow you have provided might certainly help and will start working on it from today. The beginning would be from site speed 🙂 Again, thank you so much for clearly putting this down and certainly it helps learners.
Will try everything on my blog and let you know what has worked 🙂
Hi, Harsh.
Another milestone article covered here… i agree with you that getting good backlinks and quality content will surely improve DA but a bit confuse about age factor “eg. How much a domain should be to attain 25 or 30+ DA” ?
Got my answer it simple shows how important is DA of a website.
Great overview Harsh.
It’s also helpful to know that Domain Authority is based on a logarithmic scale. This means that the difference between 40-50 DA is much greater than the difference between 30-40 DA.
it has been so long i am out of these stuff, i had seen plenty of bloggers these days talking about DA in most of Seo groups in Facebook. When i read this post and now i am happy to say i am clear about DA of a website and more information you knitted here. Thanks Harsh (y)
I think linking of internal pages is really a big factor if you really want to have a good DA which helps us to build a solid Domain Authority in long run.
Great article, then why you use different niche blogs if Shout me loud DA is good then you have higher chance to get rank in search engine.
Many Thanks,
Muhammad Haris
Awesome detail description about DA. I have a question about DA, does DA decrease from high value to low? If yes what are the possible reason? As my blog’s Da decreased by 1 point.
Hey Harsh,
Thanks for sharing this detailed post.
Though I heard a lot about DA, but I never give much attention to DA. It seems that it’s the time to take DA seriously as Google Pagerank is dead. I think higher DA might help us to get direct advertising and sponsored posts as webmasters are considering DA as the best way to measure a popularity of a blog.
I am going to work on above tips to get higher DA. I really like the first one – extending the expiry of domain name. It does make sense.
Very good article indeed Harsh.
Really DA is a very important factor for Bloggers nowadays. This article is well enough to understand every single thing about DA. Thanks for this great guide 🙂
Regards,
Soumyakanti Ray
Great article, I have a question about DA. Earlier one of my website had good DA but recently many spam websites(more than 300) started linking to some of my pages. It also decreased the DA and also the website is not ranking well in Google.
I have disavowed the unnatural links but i don’t think its working. Should I remove that articles or should i do something else? Please help me.
Great guide Harsh.
DA is really one of the most important SERP factors out there. Improving your DA can boost the ranking of all pages on your blog. Everyone should actually focus on DA. Glad you came out with this Guide.
Neil
I bought domain for my blog but i never thing about it .. Today you share valuable artical for me and now i understand about domain.
Thanks dear Harsh