I have already talked a lot about Panda and Penguin algo, which Google started rolling out from last year and now both of this algo is SEO’s night mare. Panda and penguin update changed the face of SEO and now SEO is getting more Social than just links and on site and on page optimization. Anyways, we are not going to talk about Post panda SEO strategy here, but we will look into a handy Panda and penguin checker tool, which will help us to determine which algo update hit our site.
If you have noticed a traffic drop in your stats program, you are more likely to be hit by any of these algo and it’s updates. The very first thing which you need to determine is which algo hit your site. Since Panda and penguin algo works differently.
- Panda hit usually happens due to low quality content, poor SEO stricture and few other factors, which you can read about in my earlier article on road to Panda recovery.
- Penguin hit usually happens due to low quality link and bad linking (Internal and external)
Once you determine which algo caused penalty to your site, it will be easier to take constructive steps and get out of Google penalty.
Penguin tool : Website to Check for Panda and Penguin penalty.
I have thought about such tool as it’s easier to create a panda and penguin penalty checker tool. All you need is to do, create a timeline of your traffic and matches it with Algo updates date and analyze, when traffic increased and when it dropped. Penguintool does the same thing and it requires you to have a Google analytic account. This is a very easy to use online tool and all you need to do is, give access to your Google analytic account, select the profile and site for which you wish to check for Panda and penguin penalty and it will show a timeline of traffic and you can analyze depending upon traffic drop or increase.
By default this site shows the weekly graph, and once you determine the traffic drop from particular algo, I recommend you to set date (14-15) days around the algo update and change the timeline to weekly. This ways you can clearly determine if the drop or increase happens because of penalty or because of other reasons such as no update, any post going viral or any viral post lost life. Special thanks to Baracuda digital for developing this Penguin & panda checker tool.
Though it would be great if they add an option, where users get notified for any traffic drop or increase after Panda or penguin update and I’m sure many users might not mind paying for such Email notification. Specially, the way Panda and penguin update and monthly refresh is happening, it’s always a good idea to keep an eye on any traffic change after algo update. Another tool, which you should keep handy is Google analytics JS traffic checker, which will let you analyze stats of any page of your site with single click.
You can check out Penguintool here and do let me know how useful this tool is for you? Also, don’t forget to share this post and let your reader know about this handy tool.
If you wish to keep yourself updated with latest algo changes, make sure to subscribe to my Email newsletter for instant updates. Also, here are some guides from past, which will help your SEO campaign up to date with latest update.