Google Panda was an algorithm update which launched in Feb. 2011.
When Google Panda hit the blogosphere, it was a terrible moment for many webmasters.
Many content writers, SEOs, and link builders lost their jobs.
Now, with the way the SEO world is changing, for a newbie and young blogger, this recession proof profession, might never be the same.
I’m not going to scare you here, as Google is not evil. One who has followed all of the quality guidelines from Google while maintaining white-hat SEO practices will not only survive, but will be better off regarding traffic and search visibility.
This article is targeted for people who are affected by Google Panda updates and have still not recovered from this penalty. One of the main aims of Panda was to kick out content farming and improve the visibility of quality blogs.
This update affected the search engine results by 12%.
What is Google Panda Content?
There is no technical term like “Google Panda Content”, but since the Panda update, quality content is the most talked about topic.
People often think that “Panda content” is long content and they think that short content can’t rank.
If that were true, how do you think dictionary word meanings rank so well in Google search? The most important thing is that your content is meaningful and adds value.
But that’s not all; there are many other signals for ranking.
One common mistake is people create filler articles. They ignore quality and publish 3-4 articles/day just to update their blog. But that’s a very bad practice.
- One quality article a day is always better than five average articles.
One piece of quality content will let you get more social media shares and natural back links. A few low-quality pieces of content may lead to a complete Google penalty of your site.
Even though Google Penguin is now out, signals which the Panda algorithm used to de-value or de-rank a site still exist. You have to make sure your blog is providing quality and adding value.
This article -“How to recover from Google Panda“- will be good enough for most people to get out of the penalized zone.
In this article, I will be talking about how to write content that Google will love.
Google doesn’t usually reveal much information about their algorithm updates, but there are a few practices that you can follow to can rank higher and not get a site-wide penalty.
How To Write Content That Google Panda Will Not Hate
This guide is not for those who are looking to rank on Google’s first page without good content. It’s for those legit bloggers and webmasters who are working day and night to produce useful content, but still not getting enough traffic from Google Search.
These tips will help you optimize your content.
ALWAYS write quality, original, and new content
Try to give something new to your readers and add in your natural voice.
When you cover a topic, cover it in complete detail and make sure it’s insightful.
Add videos, graphics, animations, and whatever else you can to make the content more meaningful. If you are hiring freelance writers, make sure your writers don’t just rewrite existing content. Instead, hire experts in your niche to create compelling content.
Bold and Italics
Highlight the most important elements of your text in bold and italics.
It is helpful to highlight keywords. This not only helps search engine bots understand your content, it also helps readers understand important points. Similarly, whenever you are using LSI keywords, use bold and italics to highlight them.
But don’t just bold keywords and nothing else. This will look weird and won’t make a reader want to stick around which will increase bounce rate and ultimately lower your rank.
Target Content For Readers
Write content with your readers in mind. Offer quality articles, but without losing sight of optimization in each paragraph.
- How To Optimize Post Titles For Readers And Search
- How To Write Articles For Readers
- Writing Useful Articles That Readers Will Love
Use Proper Heading Tags
Use the appropriate label for the main title of the article, for the descriptive subtitle that serves more information to the user, and for titles of paragraphs that expand the information in the post.
Of course, use them only when necessary. Include your keywords in a meaningful way.
Also by adding a heading, you will make your content more readable and easily scannable.
You don’t only need to write a killer post title, you also need to make your sub-headings catchy and meaningful.
Do not copy content from other sites.
Don’t do it directly or through the capture of feeds. Just don’t do it.
It costs you nothing but your time to write an original piece. And if you can’t, hire someone to do it for you.
Google hates duplicate content. If you have copied an article from another blog in the past or are doing it now, get rid of it.
Credit The Source
One of the mistakes which newbies make is not giving credit to the source.
For example, if you are giving any statistical data or something which needs proof in terms of graphs or case-studies, that source needs to be credited.
If you take information from other sites, always quote the source including a link to the source web page.
- Related Read: How Outbound Links Help In SEO
Feel free to link out (quality sites only) and cite your sources whenever required.
Nofollow Link Attribute
Use the tag rel = “nofollow” when:
- You want to transfer PR
- Buying/selling links
- Transferring links
Post Images For SEO and Traffic
Images not only help in adding more beauty (and speaking thousands of words), but it also helps in making your content more SEO friendly.
Keywords in the “Alt text” of the image helps in ranking higher. If you are doing Image SEO optimization properly, your chances of getting traffic from image searches will be higher.
Social Media Buttons: Increase sharing
Believe it or not, social media sharing has a huge impact on search engine ranking.
In particular, and unsurprisingly, Google Plus has a great impact on ranking higher in Google Search. In the recent case study on the Social Sharing Effect, it’s been shown that Google Plus votes help in boosting your ranking to a great extent.
Apart from post sharing, when your page gets more followers, it improves your brand visibility.
So, if you have not yet implemented sharing buttons, it’s high time that you should add them now. For WordPress, you can use the Social Warfare plugin which makes it easy to add sharing buttons on your blog.
These are just some of my post-Panda good content writing tips I currently use to optimize all of my posts.
Most people don’t realize that there are actionable ways to combat a low ranking. By focusing first and foremost on quality content, you will never have a problem when Google updates their algorithm.
You should also read Post-Panda SEO Guide For Bloggers to get more insight on the issue.
I would love to know your opinion and tips on how you are optimizing your content after the SEO and blogging worlds have changed completely. Let me know in the comments below!