Maximum Allowed AdSense Ad Units on a Web Page

UPDATE: This article has been updated in December 2019 with the latest information. Read carefully, as this can help you earn more money from Adsense.  

We all know that AdSense is (to date) the best contextual, high-paying ad network.

But AdSense also has very strictly enforced program policies. If they find that a website is in violation of their TOS, they will permanently disable the offending account.

It is very important to follow AdSense’s quality and program guidelines in order to avoid having your AdSense account banned.

Here’s one of the most common questions new bloggers ask:

  • “What is the maximum number of AdSense units I can put on a page?”

Google AdSense offers different types of ads and most are categorized in the following formats:

  • AdSense Content Unit
  • AdSense Link Unit
  • AdSense For Search

(AdSense used to offer AdSense video units as well, but they ultimately retired this option.)

Here are the maximum AdSense ad units allowed for a web page:

AdSense Content Unit

Earlier, AdSense had a maximum limit of 3 ad units (while “premium partners” enjoyed serving up to 6 ad units).

In August 2016, AdSense lifted the ad unit limit for every site.

  • You can now place an unlimited amount of AdSense ads on a page.

However, advertising and other paid promotional material added to your pages should not exceed your content.

In other words:

  • You also need to maintain the quality of your site.

AdSense Content Units are available in following sizes:

  • 728*90
  • 468*60
  • 234*60
  • 125*125
  • 120*600
  • 160*600
  • 180*150
  • 120*240
  • 200*200
  • 250*250
  • 300*250
  • 336*280

Personally, I have found 336*280 and 160*600 to be the most effective.

You can also use ads from multiple publisher IDs.

(Note: I have started serving ads using Ezoic which is also helping me to increase my overall revenue.)

AdSense Link Units

AdSense Link Units perform really well when blended with your theme and placed above the fold.

I tested this by placing one in the Navbar and it turned out to be one of my best-performing ad units.

Again, you can place unlimited Link Units as long as the ads are not exceeding the content.

You can find the various sizes for AdSense Link Units here.

AdSense For Search

For a big website, AdSense For Search units perform really well.

If you have not yet set up AdSense For Search units, read our guide:

How many AdSense ads can you put on a page?

As mentioned above, Google has lifted the limit restrictions. As long as your ads do not exceed your content, there is no upper limit on the number of ads on a single page.

It’s important to note that while picking the number of ads, you should think about the short posts on your blog. If you decide to place more than 5-6 ad units, and you are placing them sitewide using a plugin, you might be spamming your own short posts with a large number of ads.

AdSense has explicitly mentioned:

  • “We may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.”  

So I suggest you keep less than 5 ads per page.

I usually stick to 3 or 4.

But you should identify your own limit according to your blog’s layout.

A few things which I have learned from my own experience:

  • Sometimes lower number ad units perform better than more ad units.
  • Placing ads above the fold yields better results.
  • A combination of image + text ads performs better.

There are many different options available for the placement of ads, but I highly recommend using a minimum amount of ad units or utilizing adverts only at the bottom or on the sidebar.

Let us know how many AdSense ad units you are using on your blog. Now that Google has lifted the limit, are you using more AdSense ad units, or are you keeping it the same? Share your experience in the comments!

As always, feel free to share this post with your friends and colleagues on Facebook, Twitter, and Google Plus!

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

125 thoughts on “Maximum Allowed AdSense Ad Units on a Web Page”

  1. we are using page scroll loader each time scroll some data and 1 ad unit will be display

    is it harmful??

  2. Now google has 3 option when creating ad units.
    1. Text and display
    2. Display only
    3. Text only

    My question is, Adsense policy is still 3 contents, 3 text link, 2 adsense for search.

    What if i have 6 ads with “Text and Display” selected? Is it violating the policy? Because I see that the ads type is changing everytime (sometimes text only, sometimes it’s display ads).

  3. I know this post is a little old now, but on my own blog I load posts through AJAX on both the homepage and category pages. My theme has built in support to add ads every x number of posts, in theory depending on how many times the user clicked on show more posts the number of ads could exceed the number allowed per page.

    I was wondering what the rules where in this case?

  4. Vijay Solanki

    If i not wrong you mean say, we can add three content ad, two search ad and threee link ads on one web page.

    Please clarify if i am wrong.

    Thanks.

  5. shristi khera

    Hey, i recently got Adsense approved for my website. So, i installed adsense plugin but am getting 404 error whenever i save & publish. By this now i have 42 ad units in my adense account not all are active though, still am worried will this make my Adsense account suspend?? I have just 3 ads per page, and i wanna place ad in header section! Plz help..

  6. I have crusial questions… as you know all that company always post jobs at different places and so this same contents are availabe at many places.. i have site where companies are posting jobs so It is possible to show google adsense ads to jobs listing site ?

    1. Yes, it is possible to show google Adsense ads on job sites. You can use Adsense plugin from WordPress repository.

  7. Hello,

    I have this issue that only 1 ad appears on my page when the maximum should be 3, anyone knows what might be the problem?

    1. @Palashtd
      Actually more with the new changes. However, you need to ensure that ad portion shouldn’t exceed content itself!

  8. Thanks Harsh. I bookmarked this post long ago, and coming back to it again to re read and apply ad-sense on my new blog.
    I also want to ask you something else on you posts, I see nice little sticky for the headings, what plugin or hook you use for it.

    Thanks
    Pradeep

    1. Hey Harsh,
      Thanking you won’t be enough as am sure you hear that all the time! I have just recently started following your blogs here @shoutmeloud.com and your video blogs too. Your content is absolutely amazing yet simple! And I very much believe that it’s one of the MOST important factors to be a successful blogger or a shouter,haha šŸ˜‰ !

      Having countless videos on YouTube and posts on different platforms available these days about ‘blogging’,people often tend to forget the key pointers !

      And you highlight exactly those!

      I look at shoutmeloud.com as an initiative,that you started! An initiative of spreading awareness and sharing your knowledge on “HOW TO MAKE BLOGGING AS YOUR CAREER/PROFESSION” ! And you are doing it the BEST way, which is by keeping it super simple and easy for people to understand.

      You are an inspiration! šŸ™‚

      Being a Fitness enthusiast, I can totally understand how you must be feeling when people tell you that. Afterall,becoming an inspiration is more of a responsibility !

      I personally believe that “Sharing is Caring” and you by sharing your knowledge and expertise on blogging or digital marketing tells me that you believe the same.

      And this all has what made me write to you today. This is my FIRST ever reply to a blogger online. Haha!

      Like you do to many others, you have made me think too about taking blogging as a career(But there’s definitely a lot of thinking that I need to do first) šŸ˜€

      So please,
      Keep inspiring,Keep sharing and Keep caring! You are doing a grreeaatt job! Way to go!
      All the best! šŸ™‚

      1. Harsh Agrawal

        Hey Rohan,

        Thanks for appreciating. I am glad that my work is helpful.Iā€™m really elevated by those words šŸ™‚

  9. Rajesh Chandra Pandey

    @Harsh
    Important info. I regularly read your blog and find it very useful so I’m able to correct my own blog as per adsense policies. thanks.

  10. Hello All
    It is nice to all blogger but as my point of view minimum add unit means high CPC. What you thing Bloggers?

  11. hey harsh,
    can you tell us how you place google custom search in the menu area of your every website I’m facing problem in doing it, please help

    1. Well, it’s not that hard. Even I am really impressed with the whole site design of ShoutMeLoud. Currently I am on the way to design my new Genesis theme. Will share the steps for adding the Google custom search in the navigation menu.

  12. This is a very good news for every adsense publishers. I am also happy. Thanks for sharing. Really exciting news.

  13. AARE ADEGBOYEGA WARIS

    Hello, am a read from Nigeria and ShoutMeLoud have make my blog what is it today. I just lunch a new blog and i want to know if i can use my current adsense account for the new blog or i will have to apply for new one. Pls need reply ASAP.

    Thank you.

  14. Vinod Kumar Singh

    very nice information. i think it may help bloggers to make more money from adsense. thanks for sharing it.

  15. As per privacy policy the rules has been changed know Sir. Many members are using more than 10 ads per page. So please suggest maximum ads to insert in my blog.

  16. @Harsh

    As per the Update, What if I use 4 Content Ads Unit in a single page? Is there any problem??

    Please let me know šŸ™‚

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