UPDATE: This article is updated in August 2022 with the latest information. Read carefully, as this can help you earn more money from Adsense. Â
We all know that AdSense is (to date) the best contextual, high-paying ad network.
But AdSense also has very strictly enforced program policies. If they find that a website violates their TOS, they will permanently disable the account.
It is very important to follow AdSense’s quality and program guidelines to avoid having your AdSense account banned.
Here’s one of the most common questions new bloggers asks:
- “What is the maximum number of AdSense units can I put on a page?”
Google AdSense offers different types of ads, and most are categorized in the following formats:
- Display ads
- In-feed Ads
- In-article ads
- Multiplex-ads
- Search engine ads
Here are the maximum AdSense ad units allowed for a web page:
AdSense Content Unit
Earlier, AdSense had a maximum limit of 3 ad units (while “premium partners” enjoyed serving up to 6 ad units).
In August 2016, AdSense lifted the ad unit limit for every site.
- You can now place an unlimited amount of AdSense ads on a page.
However, advertising and other paid promotional material added to your pages should not exceed your content.
In other words:
- You also need to maintain the quality of your site.
You can also use ads from multiple publisher IDs.
(Note: I have started serving ads using Ezoic, which is also helping me to increase my overall revenue.)
AdSense For Search
For a big website, AdSense For Search units perform well.
If you have not yet set up AdSense For Search units, read our guide:
How many AdSense ad unit can you put on a page?
As mentioned above, Google has lifted the limit restrictions. As long as your ads do not exceed your content, there is no upper limit on the number of ads on a single page.
It’s important to note that while picking the number of ads, you should consider the short blog posts. If you decide to place more than 5-6 ad units and place them sitewide using a plugin, you might be spamming your own short posts with a large number of ads.
AdSense has explicitly mentioned:
- “We may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.”
So I suggest you keep less than 5 ads per page.
I usually stick to 3 or 4.
But you should identify your own limit according to your blog’s layout.
Here are a few things which I have learned from my own experience:
- Sometimes lower number of ad units perform better than more ad units.
- Placing ads above the fold yields better results.
There are many different options available for placing ads, but I highly recommend using a minimum amount of ad units or utilizing adverts only at the bottom or on the sidebar.
Let us know how many AdSense ad units you use on your blog. Now that Google has lifted the limit, are you using more AdSense ad units, or are you keeping it the same? Share your experience in the comments!
As always, feel free to share this post with your friends and colleagues on Facebook, Twitter, and Whatsapp.
Read: AdSense auto ads are making blog monetization a piece of cake
@Harsh
As per the Update, What if I use 4 Content Ads Unit in a single page? Is there any problem??
Please let me know 🙂
Hey Astro,
Yes, you can do that.
As per privacy policy the rules has been changed know Sir. Many members are using more than 10 ads per page. So please suggest maximum ads to insert in my blog.
very nice information. i think it may help bloggers to make more money from adsense. thanks for sharing it.
Hello, am a read from Nigeria and ShoutMeLoud have make my blog what is it today. I just lunch a new blog and i want to know if i can use my current adsense account for the new blog or i will have to apply for new one. Pls need reply ASAP.
Thank you.
Hey Aare,
You can use your current account for your new blog.
Hii HARSH
Its safe to use adsense or adsoptimal both…?
@ Thank’s for update. I am using 3 links ad, 3 text/image and 1 search box.
This is a very good news for every adsense publishers. I am also happy. Thanks for sharing. Really exciting news.
Hi Harish,
Can we add AdSense display ad unit in google custom search result page.
Hey Aravinth,
Read this post:https://www.shoutmeloud.com/how-to-create-google-adsense-search-show-result-within-blog.html
hey harsh,
can you tell us how you place google custom search in the menu area of your every website I’m facing problem in doing it, please help
Well, it’s not that hard. Even I am really impressed with the whole site design of ShoutMeLoud. Currently I am on the way to design my new Genesis theme. Will share the steps for adding the Google custom search in the navigation menu.
Hello All
It is nice to all blogger but as my point of view minimum add unit means high CPC. What you thing Bloggers?
@Harsh
Important info. I regularly read your blog and find it very useful so I’m able to correct my own blog as per adsense policies. thanks.
Thanks Harsh. I bookmarked this post long ago, and coming back to it again to re read and apply ad-sense on my new blog.
I also want to ask you something else on you posts, I see nice little sticky for the headings, what plugin or hook you use for it.
Thanks
Pradeep
Hey Harsh,
Thanking you won’t be enough as am sure you hear that all the time! I have just recently started following your blogs here @shoutmeloud.com and your video blogs too. Your content is absolutely amazing yet simple! And I very much believe that it’s one of the MOST important factors to be a successful blogger or a shouter,haha 😉 !
Having countless videos on YouTube and posts on different platforms available these days about ‘blogging’,people often tend to forget the key pointers !
And you highlight exactly those!
I look at shoutmeloud.com as an initiative,that you started! An initiative of spreading awareness and sharing your knowledge on “HOW TO MAKE BLOGGING AS YOUR CAREER/PROFESSION” ! And you are doing it the BEST way, which is by keeping it super simple and easy for people to understand.
You are an inspiration! 🙂
Being a Fitness enthusiast, I can totally understand how you must be feeling when people tell you that. Afterall,becoming an inspiration is more of a responsibility !
I personally believe that “Sharing is Caring” and you by sharing your knowledge and expertise on blogging or digital marketing tells me that you believe the same.
And this all has what made me write to you today. This is my FIRST ever reply to a blogger online. Haha!
Like you do to many others, you have made me think too about taking blogging as a career(But there’s definitely a lot of thinking that I need to do first) 😀
So please,
Keep inspiring,Keep sharing and Keep caring! You are doing a grreeaatt job! Way to go!
All the best! 🙂
Hey Rohan,
Thanks for appreciating. I am glad that my work is helpful.I’m really elevated by those words 🙂
That means We can use total 8 Adsense ad units in a blog. Am I right.
@Palashtd
Actually more with the new changes. However, you need to ensure that ad portion shouldn’t exceed content itself!
Hello,
I have this issue that only 1 ad appears on my page when the maximum should be 3, anyone knows what might be the problem?
Hey Pete,
There is no problem. You need to create an ad unit and place it on your blog. See the official guide and follow the steps: https://support.google.com/adsense/answer/6002575?hl=en
I have crusial questions… as you know all that company always post jobs at different places and so this same contents are availabe at many places.. i have site where companies are posting jobs so It is possible to show google adsense ads to jobs listing site ?
Yes, it is possible to show google Adsense ads on job sites. You can use Adsense plugin from WordPress repository.
Hey, i recently got Adsense approved for my website. So, i installed adsense plugin but am getting 404 error whenever i save & publish. By this now i have 42 ad units in my adense account not all are active though, still am worried will this make my Adsense account suspend?? I have just 3 ads per page, and i wanna place ad in header section! Plz help..
Hey Shristi,
Read this guide: https://support.google.com/adsense/answer/2381908?hl=en.
If i not wrong you mean say, we can add three content ad, two search ad and threee link ads on one web page.
Please clarify if i am wrong.
Thanks.
You are right.
I know this post is a little old now, but on my own blog I load posts through AJAX on both the homepage and category pages. My theme has built in support to add ads every x number of posts, in theory depending on how many times the user clicked on show more posts the number of ads could exceed the number allowed per page.
I was wondering what the rules where in this case?
Now google has 3 option when creating ad units.
1. Text and display
2. Display only
3. Text only
My question is, Adsense policy is still 3 contents, 3 text link, 2 adsense for search.
What if i have 6 ads with “Text and Display” selected? Is it violating the policy? Because I see that the ads type is changing everytime (sometimes text only, sometimes it’s display ads).
we are using page scroll loader each time scroll some data and 1 ad unit will be display
is it harmful??
Thanks for sharing. Very Nice post to understand AdSense Ads units.