UPDATE: This article is updated in August 2022 with the latest information. Read carefully, as this can help you earn more money from Adsense. Â
We all know that AdSense is (to date) the best contextual, high-paying ad network.
But AdSense also has very strictly enforced program policies. If they find that a website violates their TOS, they will permanently disable the account.
It is very important to follow AdSense’s quality and program guidelines to avoid having your AdSense account banned.
Here’s one of the most common questions new bloggers asks:
- “What is the maximum number of AdSense units can I put on a page?”
Google AdSense offers different types of ads, and most are categorized in the following formats:
- Display ads
- In-feed Ads
- In-article ads
- Multiplex-ads
- Search engine ads
Here are the maximum AdSense ad units allowed for a web page:
AdSense Content Unit
Earlier, AdSense had a maximum limit of 3 ad units (while “premium partners” enjoyed serving up to 6 ad units).
In August 2016, AdSense lifted the ad unit limit for every site.
- You can now place an unlimited amount of AdSense ads on a page.
However, advertising and other paid promotional material added to your pages should not exceed your content.
In other words:
- You also need to maintain the quality of your site.
You can also use ads from multiple publisher IDs.
(Note: I have started serving ads using Ezoic, which is also helping me to increase my overall revenue.)
AdSense For Search
For a big website, AdSense For Search units perform well.
If you have not yet set up AdSense For Search units, read our guide:
How many AdSense ad unit can you put on a page?
As mentioned above, Google has lifted the limit restrictions. As long as your ads do not exceed your content, there is no upper limit on the number of ads on a single page.
It’s important to note that while picking the number of ads, you should consider the short blog posts. If you decide to place more than 5-6 ad units and place them sitewide using a plugin, you might be spamming your own short posts with a large number of ads.
AdSense has explicitly mentioned:
- “We may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.”
So I suggest you keep less than 5 ads per page.
I usually stick to 3 or 4.
But you should identify your own limit according to your blog’s layout.
Here are a few things which I have learned from my own experience:
- Sometimes lower number of ad units perform better than more ad units.
- Placing ads above the fold yields better results.
There are many different options available for placing ads, but I highly recommend using a minimum amount of ad units or utilizing adverts only at the bottom or on the sidebar.
Let us know how many AdSense ad units you use on your blog. Now that Google has lifted the limit, are you using more AdSense ad units, or are you keeping it the same? Share your experience in the comments!
As always, feel free to share this post with your friends and colleagues on Facebook, Twitter, and Whatsapp.
Read: AdSense auto ads are making blog monetization a piece of cake
Hello bro. I have added 3 trxt/image and 1 link ads html codes but in my home page it shows 6 ads automatically. is den any problem ?
My articles are showing 5 adds , are they against google policy?
Hi Harsh, Hope you well. I have one question of Adsense. My question is, What is “experiments” Ads and what is the difference between normal Adsense and Adsense experiments.
Thanks
Hi Harsha. I am being a regular reader of you. I wanted to know What happens if I use more than 5 Ads per page, as currently I am using 6 ads total, including sidebar, content area and header area.
Will it lead to account suspension?
@Meraj
AdSense has lifted ad limit on a page. You can place unlimited ads as long as ads are not exceeding content of the page.
What if I select “Text and Display” ads type when creating the ad units? Is it harmful?
@Harsh , Thank You! Your Word Gives Confidence. Thanks for making it Clear.. Great response, As Usual
Yea. My account got suspended due to more no of adsense units..cm u tel me how to delete dem?
how many adsense accounts can we use for one blog?
As per Adsense policy, there is no limitation on the adsense account used in one blog. BUT, the ad units still follow the policy: 3 content, 3 links and 2 search.
one of my friend running 5 banner ads without any iframe or trick on a single page.
Is it possible?
Thank you for this great article, You mean that I can add 3 content ads + 3 link ads + 2 search ads ?? total 8 ads??
@Ahmed
That’s true! In total 8 ads!
How do we insert link ads? Is there a plugin for it because the adsense plugin does not support it.
Great article! How can I know if my ads are complying with the policies? Is there any google checker for that?
I use all 3 responsive ad units on my movie blog mdft.biz and it’s been 8 months since I started blogging. I still don’t see any chance of income.. Is there any..?? Pls help 🙂
Hi Harsh,
Thanks for a great blog which helps a lot. I just get my Adsense a/c approved before 2 days I have placed only 3 ads as per google policies. As per your article we can add total 8 ads right? also can I use other ad units like from Blogher / foodieblogroll / gourmet ads etc with google adsense? please guide as I am new to this and got my adsense a/c approved after so many tries, now I don’t want to make any mistake and loose it.
Hi Harsh,
Hope you are doing great!
I just started the adsense and my CTR is usally2% and the page CTR is 9%…. I am totaly confuse.. will there be any red alert for my adsense???
Thanku Harsh for the article! Can u tel me best place for adds where it can be clicked several times ?? Plz do let me knw
@Aman
Around content is a good placement. Though ensure that you don’t do anything which encourage accidental clicks as it might ban your account.
Thanks Bro! 🙂
How can I put AdSense link??
Hi,
Great article. Here is my question.. if i have a website with 200 pages and i placed google ads on only the front page. i will only get credit for impressions for just that one front page. is that correct?
So if i need to get total website submission then would i have to enter my ad script on all the pages i would like to get credit for?
Thanks.
Hey,
I wanted to know that can I show up one AdSense for content unit and 1 adsense link unit at once on mobile view of the site ??
Can you help.
Thanks
Thanks for great and useful article Harsh,
one of my friend told me that google allow only three ads in one page after reading this whole thing I’m trying to change the ad units my website.
Thanks Harh once again……………
This is a always a question among newbie AdSense users. Happy to help 🙂
Only 3Ads/page? Why I see Phonearena show many GA on their site?
They Are Premium Adsense Customers…
So that mean i can add 3 content ads + 3 link ads + 2 search ads ?? total 8 ads??
Can I use 3 banner/text ads above the fold? Will it violate Adsense policy?
Thank you harsh. Now It has been a great confusion for me as how many ads should i display. Your Info is upto the mark. No i understand that i can add
3 Content
3 Text link and 2 Adsense for search,…
So in total you can have 8 ad units…from your reply. Your site comments too teaches us. Thanks dude. !
Hi Harsh,
I’ve placed three Google Adsense Ads. Yesterday, I set Quick Adsense in order to place another ad in the middle of the blog. By the time I realized that Google allows 4 maximum ads. I immediately deactivated Quick Adsense on my Word Press Admin panel. It’s now showing 3 ads.
Can I still expect a threat from Google of banning my site?
Would be you kind enough to go through my website and suggest me what should I do? In addition, could you also shed some light on text ads and links?
Replying will highly be appreciated.
Thanks
@Satyaranjan
If I would have been at your place, I wouldn’t have worried much about it. This is a natural mistake which we all make, and Google doesn’t penalize it for such errors which is rectified in short time span. If it would have been there for few days or weeks, then it could have been an issue of concern.