10 Free & Useful Google Tools No Blogger Should Ignore

Free Google Tools for Bloggers
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Can you call yourself a content marketing expert?

Even if you answer “yes”, there are still lots of ways to enhance your performance.

Even if you’re one of the 42% of B2B marketers that claim to be effective at content marketing, you still have a bunch of room for improvement.

If you desire to make the most out of your content marketing efforts, you must know what strategies to implement, and most of all, what tools to use.

Good keyword research, the perfect social media marketing strategy, and the best search engine optimization skills all can contribute immensely to your success as a content marketing expert.

Unfortunately, when it comes to content marketing tools, a lot of the ones often recommended by the experts are very costly, and the average content marketer can’t afford them.

Now, here’s the good news: There are a bunch of free tools out there that you can also use to get the same results, and many of them are owned by big G (Google).

10 Best Free Content Marketing Tools From Google

Interestingly, many people are not utilizing these tools, not because they don’t want to, but because they’re ignorant of them. They still see Google as just a search engine and nothing else.

That brings us to what we’re going to talk about today…

In this post, I will share with you the ten free Google tools you should be using as a content marketer. These are tools you cannot ignore if you’re serious about your business.

Whether you’re a beginner, an intermediate, or a pro, you’ll definitely pick up something from this post.

1. Google Search Console

This is one of the best free tools you’ll ever use as a webmaster. The time you spend on Google Search Console is never a waste.

The more you use the tool, the more you become addicted to it as there’s just so much to learn.

With the Google Search Console SEO tool, you can learn about the overall health of your website and know where to make changes to ensure your site is performing well SEO-wise.

There are also lots of other amazing things you can do with GSC.

Some of the features I regularly use are listed under the “Search Traffic” drop-down:

Search Traffic
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For instance, the “Search Analytics” link lets me quickly analyze my site’s performance on Google Search:

Search Analytics
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If I want to know how my keywords are performing, I’ll just click on the Position button to learn more. This will bring up the average position for all my keywords that appear in Google Search:

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As a content marketer, you should really get used to the Google Search Console tool; you stand to gain a lot from it. Even if you’re only tracking a few key metrics, the time you spend on it will be well worth it in the end.

2. Google Keyword Planner

Are you still looking for an excellent tool to help you uncover the best keywords in your industry?

While there are a lot of tools that can do this, Google’s free Keyword Planner remains the godfather and one of the best.

Even though it’s incredibly simple to use, the more you experiment with it and the more searches you perform, the better you’ll understand how to utilize it for your success.

Using the keyword of “content marketing” as an example, one of the toughest keywords to rank for in Google, the competition is incredibly fierce.

But you don’t have to target that exact keyword. With Google Keyword Planner, you can easily dig up related long-tail keywords that will be easier to rank:

Dig up related long-tail keywords
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Once you’ve gotten these seed keywords, you can now enter them into your favorite keyword research tool (like SEMRUSHLong Tail Pro) to uncover even more long tail ideas.

As a content marketer, there is a lot you can do with this free tool. Why not start making use of it today?

3. Google Sheets

As a content marketer, you need a good system for recording and keeping track of data. There are also times when you might need to share this data with your team.

You can actually use Microsoft Office Excel to do this, but it does not have an intuitive shareable feature, and it can take up a lot of space when it contains so much data. And what if you needed to check something immediately, but you’re not with your laptop where you saved the MS Excel sheet?

That’s a problem.

Fortunately, with the robust Google Sheets, this can be easily taken care of. It’s one of the most efficient, and easy-to-use tools to track changes, record data, and collaborate with others.

You can use this free tool to achieve so many other things, like creating:

  • To-do-lists
  • Monthly and annual budgets
  • Travel plans
  • Invoices
  • Financial statements
  • Weekly time sheets
  • Expense reports
  • Assignment trackers
  • Team rosters
Google Sheets
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4. Google Analytics

This is arguably the best of all the analytical tools on the internet.

Let me ask you a few questions:

  • Do you know how many of your website visitors are new versus returning?
  • Do you know where these people are coming from?
  • What about the total amount of time they’re spending on your site?
  • What’s your website’s bounce rate?

All of these vital analytical questions and more are the things that Google Analytics will provide you answers to.

Google Analytics
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It’s a free analytics product from Google that will easily track and report all the important metrics from your website.

Google Analytics can give you clever insight into your site’s traffic and enable you to understand how people are discovering and navigating your site, so you’ll know which areas to give more of your attention to.

5. Google Alerts

Google Alerts lets you monitor the web for mentions of specific phrases or keywords. Once you set it up, you’ll always get email alerts whenever these keywords are mentioned online.

For example, you can register to get notified whenever someone mentions your brand, product, company, executives, or even your competition.

As you can see on the screenshot below, I’ve requested to get notified whenever someone mentions “Shout Me Loud Blog” on the web:

Google Alerts
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This fantastic tool is an excellent way to adequately manage your business’s online reputation and always react to mentions of your brand promptly.

6. Google Trends

If you’ve been finding it difficult to continuously generate content ideas for your blog, Google Trends can help you with that.

Although Google Keyword Planner and other popular keyword research tools out there can help you in getting ideas, when it comes to creating high-quality content, you can get more from Google Trends.

It might interest you to know that Google Trends is one of the places I often hang out, especially when I’m planning for fresh content on my blogs.

This tool will enable you to easily see what’s trending on any topic.

For example, when I checked the topic “hair loss”, I got:

Google Trends
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If you scroll down the page, you will also see more “related topics” and “related queries” you can check out:

Related topics & related queries
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Furthermore, apart from researching on your niche, you can also use the Stories trending now section to check if there’s anything that’s relevant to your industry:

Stories trending now
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If anything in this section matches your niche, then you’ve identified a hot, trending topic that you could talk about.

You don’t need any experience to use the free Google Trends tool. Just enter your chosen topic in the search box and review the results that comes up.

Check the guides below to learn more about this tool:

7. Google My Business

This is one of the tools you don’t want to overlook, especially if you run a local business.

With this tool, you can easily get free advertising from Google.

Just claim your Google My Business listing, and you’re ready to go. If done well, whenever someone performs a search on Google for a phrase related to your business, your business will show up in the search results.

For example, the screenshot below is what came up when I searched for “restaurants in Texas”:

Restaurants in Texas
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From the screenshot, all these businesses are Google My Business results for the keyword “restaurants in Texas”. And if you click on the More places button, you will see more.

None of these businesses paid to occupy these results.

If you haven’t created your own Google My Business account, you have to do that immediately, so you won’t lose out on the benefits that come with it.

Read the tutorial below from HubSpot to learn how to do this:

8. Gmail

There are a lot of email clients on the internet – Yahoo! Mail, Hotmail, etc.

However, Gmail has always remained my favorite, and that’s because of its many helpful built-in functionalities.

With this tool, there are lots of plugins that will help you ensure that your email account does exactly what you want.

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There are lots of other really cool things available for Gmail.

With several plugins that will let you customize your email based on your needs as a content marketer, I’m sure you will fall in love immediately.

9. Google Calendar

Let me ask you:

  • How do you usually stay focused on your business?
  • How do you stay organized and productive?

Google Calendar is one of the tools top marketing experts use to stay organized. Even though it does not have all the features that most paid tools have, it gives you more than you need to stay on track all the time.

Google Calendar
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Below are some of the ways you can leverage this wonderful tool:

  • Let your team members know when you’ll be available.
  • Create events for the most critical tasks.
  • Find out when you’re most free during the day.

If you’re really serious about your content marketing business, I suggest you check out what Google Calendar has in store, especially if you’re not yet using any better alternative.

This will definitely help you to improve the way you operate.

Best Free Tools For Marketers From Google 

With less than 50 percent of B2B marketers saying they’re effective at content marketing, it shows there’s always room for improvement.

Here, I’ve given you all the free Google tools that you should be paying attention to as a content marketer.

There are still other helpful tools owned by Google, but you should start with the ones I’ve mentioned here first.

It’s now time for you to take action.

How many of these tools are you currently using? Which other Google tools do you think are great for content marketers? Let me hear your thoughts in the comments below!

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For further reading:

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

79 thoughts on “10 Free & Useful Google Tools No Blogger Should Ignore”

  1. Anand kumar parashar

    Thank you for this wonderful article.
    I have been using these tools from the starting and they are some wonderful tools for every blogger.
    I completely agree with your point that there are many tools for keyword search but Google Keyword Planner remains the Godfather.
    Thank you

  2. Dev Bambhamiya

    Hey Harsh,

    Great post with excellent tools, thanks for sharing Harsh. Google Analytics and especially the Google Keyword Planner are among my favorite tools with no exception to Gmail and Google+.

  3. Mahesh Dutt

    I have tried Google Keyword Planner as because it is free but the thing is that when my ranking falls it does not get updated is there any other site which shows only live ranking data for any keywords in google.. Thanks for this i also benefited with google free tools

  4. bangla zing

    I was still unaware of Google alert and Google my business. Thanks for the information Harsh Sir, it was really helpful.

  5. Shreyash Bhagat

    hi harsh,
    I’m using a few of these tools for marketing and writing purpose now thanks to your post I can use the others listed out too.

  6. Ujjwal

    First of all It’s a great article Harsh!
    Google Keyword Planner has put up lots of restrictions now, it just shows the average serach range, not the exact data. But still, It is one of few tools that can be trusted upon. I have been using it since very long time. And Yes, Google Analytics and Google Trends are a absolute boon for bloggers.

  7. Deepak

    Nice post, like your other articles….I’ll start using Google trends…

  8. Sajjad Sunyiad

    Thank you Harsh. But I have a question regarding Adsense.I tried all the applications and tips from your blog but unfortunately, my revenue is not generating. It’s too low.
    Hope you will give me a solution

  9. sewto

    I agreed with You. You’re awesome… Google Search Console, Analytics, Keyword Planner is most important tools for bloggers.

  10. Tanmay Chowdhury

    Very useful information for an amateur blogger like me. Mainly Google Search Console, Keyword planner to find the exact keywords with their competition and suggested bid price, Google analytics to know the traffic coming from, Google trends to know the latest trending topics and last but not least Gmail. Thank you so much for sharing this precious information.

  11. Shubham Panwar

    I use most of these tools such as Search console and Google trends already. but I didn’t have any idea about Google sheets. I was using MS Exel for normal blogging and keyword stuff. but when I read this article, it had really helped me for simplifying all these things. actually, I am a regular visitor of your blog and youtube channel. I found all tips and suggestions really helpful which are provided by you either in blog or youtube channel. You are doing a great job, Sir.

  12. Hashir Ch

    Thanks, bro that’s tools is very amazing for me because its free of cost, and also I’m getting new keywords ideas from this tools, Thank you very much

  13. Mahesh

    Google Search Console is the helped me a lot for my website to crack Google search result ranking. Thanks for posting .

  14. Charlice Eedu

    I love these tools. The Google Search Console has become one of my obsessions these days. Every time I wake up, I want to see the progress on the blogs I manage. The feeling of seeing an upward trend on these blogs is not explainable. I also like Gmail and have daily notifications on my phone. Thank you for coming up with this list.

  15. Krishnendu mandal

    Thanks for sharing. Harsh you are the best teacher for new Indian bloggers

  16. Anand

    I am not a very big fan of Google Plus. I started using Google Plus when I came to know that it plays an important role for ranking in Google search results. Is Google plus still a factor for better ranking in google?

  17. Ashutosh singh

    Yeah, The List over there is very useful. I use around all of them instead of Google alert which seems New to me.
    The Google analytics, web master tool, keyword planner and all of them very useful and most of surprising is that all of them are free.
    Thank you for sharing this article with us!

  18. Prady

    Hi Harsh
    Thank you for sharing this post. Really Amazing Google tools. I know that about these tools but not all of given this post. So I got something new. So thank you again.

  19. Nishant Singh

    Hello Harsh.
    I visit your blog on dialy basis and I find your posts really helpful. Few of these tools you mentioned were really useful, thanks. Keep writing, keep eating 🙂 :p

  20. Jenny Peters

    if only some blogger can maximize search console, they won’t be crying over google ranking! Amazing post Harsh

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