In the past, I (along with many other Shouters) have shared various guides on how to use commenting as a blog marketing and promotional tool.
Today, I will be talking about some very important tips on how to moderate comments on your blog.
As a newbie or intermediate blogger, we all make mistakes. After making many of these mistakes myself, I’m going to be sharing some tips from my own learnings and experiences to help you out.
Why your blog comments should reflect your personality
I often mention in articles:
It should reflect who and what you are. Similarly, comments on your blog should reflect how seriously you take care of every aspect of your blog. More on this later.
Let me start off by sharing my first interaction with comments:
One day, some guy named “Louis Vuitton coupon” left a really nice comment.
I was jumping for joy!
I felt as if there were people reading what I was writing and they were getting value from my blog.
It was a great feeling.
I was not aware that such comments were created by automated software to gain backlinks, and the only comment on my post was from a bot.
With time, I started to understand what a “good” comment looked like, and what a “bad” comment looked like. I started becoming very serious about moderating comments on my blog.
But the bots are getting smarter all the time, and I’m still learning something new every day.
I also added the CommentLuv plugin to increase comments on my blog, but later, I removed it after understanding the many negative implications it had (I will share about this below).
Initially, I used to accept all comments like “Really nice post” and “Thanks for posting”. After learning more about creating a high-quality blog, I stopped accepting these kinds of comments.
In this guide, I will share how you should be accepting comments on your blog, and what kind of comments you should reject.
Note: To manage your social media channel comments, you can use SmartModeration. Read about it here. (Opens in a new tab.)
How to moderate blog comments: A definitive guide for all bloggers
Before you get into the moderation zone, start by keeping the obvious spam comments away.
You will likely encounter someone commenting with a name which doesn’t look human at all.
- “SEO review”
- “Best blogging tips”
- “Get Yuotube fans” (notice the spelling)
- …and so on.
Never accept these comments. Your blog is written by a human with a name – “You” – and you’d probably like to get a real comment from another human with a REAL name.
(This is the policy I follow here at ShoutMeLoud, and something I would suggest you to follow as well.)
Spam comments are a big problem. Spammers use automated software to generate comments with backlinks leading back to their spammy site. You don’t want to be associated with them in any way.
One of the basic signs of spam commenting is that the comment will not be relevant to your blog post. It will talk about something generic like: “Your blog is not loading fine on mobile”, “Your blog loading is too fast”, and so on.
I have compiled a huge list of such blog comments here, which you should definitely read. I bet some of them will make you smile.
- Also read: My comment is considered spam [Solution]
Comments should be meaningful
As a blogger, when you are writing a blog post, you should expect comments which add value.
There are loyal readers who would like to acknowledge and appreciate the blog post by adding quick comments like: “Nice post” and “Thank you for the post”.
These are good for an ego boost, but they don’t add any real value to your blog article.
I always feel like anyone can show appreciation for a post by sharing it on their social network.
But you should make an exception when writing a problem-solving blog post, as comments like: “It worked! and “Thanks, it helped me to fix my problem” act as a social acknowledgment.
Don’t use the CommentLuv plugin
I have used the CommentLuv plugin in the past, and it works great to improve social sharing scores and get more comments. But I don’t like the idea of adding an irrelevant link onto a blog post.
It’s indeed a nice way to lure new commentors onto your blog, but it’s not worth the price you’re paying in the long run. Not only does this plugin affect your blog’s bounce rate, it’s bad for the overall SEO of your post.
Here is an image which shows what happens when you decide to disable the CommentLuv plugin after using it for a long time:
Correct grammatical mistakes
There are times when you will find comments full of grammatical mistakes. My suggestion for you is to correct those mistakes before accepting those comments on your blog. If your comments section show meaningful and readable comments, it will attract similar high-quality comments.
In a recent webmaster video, Matt Cutts suggested that you should not worry much about grammatical mistakes in comments, but I tend to differ with his opinion.
I agree that you should not worry much about it, but if you are quality paranoid like me, I would recommend you edit comments and correct grammatical/spelling errors before making them live on your blog.
This is the video where Matt shared his opinion on fixing grammatical errors in blog comments:
And in the below video, Matt Cutts explains how spelling and grammar matters in search engine ranking.
Do notice the part where Matt explains about how to judge a reputable site:
From my testing, I have noticed that comments matter a lot for better search engine ranking of your blog posts.
I believe that you should always ensure that the comments on your blog are of high-quality. To make life easier for your blog commentor, you can add this plugin to enable comment editing.
Comments asking for irrelevant help
There are times when you will get irrelevant help comments on your blog posts.
I prefer to not accept those comments, as they will make the entire blog post irrelevant. Especially when you are creating a high-quality post, you want everything on the post to be relevant.
You can always take care of your reader’s query by sending them an email.
Overall, your target should be keeping every piece of information on your blog post relevant and meaningful.
There are also times when people copy-paste other blog posts into your blog comments, and you should not accept them (to avoid DMCA complaints).
If you have been making any of the mistakes that I’ve mentioned above, I suggest you work on correcting them. From now on, you can moderate comments with the utmost care.
If you have any other suggestions or tips, do let me know via the comments.
Don’t forget to share these tips for comment moderation with your blogger friends on Facebook, Twitter, and Google Plus!