There are numerous methods by which you can earn money from your blog, and it starts from using ad network like AdSense, Setupad, Monetag, or using Affiliate products on your blog. You can also use Sponsored reviews to earn a great income, and today you will be learning about another major money-making method by most bloggers and i.e. Direct advertisements.
Most of the time when you use ad networks like Google AdSense or Media.net to place ads on your blog, you are typically paying fees to them for finding advertisers for you. Typically this ranges from 25%-40%. Here is a simple calculation considering you lose 25% on selling ads via 3rd party network:
Let’s say you are paid $1000 by different ad networks you use on your blog and if you had not lost 25% due to ad brokers, your total earnings would be $1250. You are simply paying 25% to someone for finding advertisers for your blog.
This actually makes sense when you are new to blogging and don’t have enough exposure. Once your blog has good traffic and great reachability, It’s time for you to leave the 3rd party advertiser and look out for direct advertisers. This way you will be earning more from the same ad space which you are selling via 3rd party.
In this guide, I will share tricks that will help you to get a direct advertisement for your blog and your blog income will grow.
Few ideas to find Direct Advertiser for your blog:
The first place to start getting direct ad offers is by listing yourself on marketplaces. Here are two that I know of which are trusted & pay in time:
Advertisement page or Media-kit:
One of the mistakes that most bloggers are making is by ignoring the potential of their own blog as an advertiser magnet. Most of the time your readers are someone who is also a marketing and advertising head of other companies in your niche.
Having a prominent Advertise here (Media-kit page) will help you get more advertisements without moving an inch. All you need is a page that reflects everything an advertiser needs to decide of buying ads on your blog. I have listed down the two best resources which you can refer to right now and make such a page for your blog:
- What you should know about Media-kit pages and how to get started
- 15 best Media-kit examples for your inspiration and ideas
Check out relevant niche blogs
We all visit other blogs that are relevant to our blog’s niche. It is the best place to find direct advertisers for your blog. Keep on checking what kind of sponsors other blogs are getting and try to approach those sponsors through mail. These sponsors already have experience with direct advertising, so there are more chances to get a positive response from them.
Forums and directories
Forums and directories are good options to keep track of how other bloggers are getting direct advertisements. Bloggers provide lots of useful tips on forums that will help you to get sponsors for your blog. You might get a few advertisers who are looking forward to blogs to advertise their products.
Many of us set Google as our homepage. We are used to searching every minute thing and topic on Google, then why not direct advertisers? Use Google to find direct advertisers for your blog. Use keywords relevant to your blogs and see what kind of advertising links or companies you’re getting. Approach them through mail or contact form on their website.
Social networking websites
Social networking websites are rocking these days. Advertisers, publishers, employers, etc. are using social networking websites like Twitter to find the right blogs and candidates according to their requirements. You can also tweet or post on Facebook about available Ad space on your blog. There are chances that you get good results from such websites.
Check out Affiliates and other advertising programs
There are many advertising programs like PPC, CPM, or affiliates. You can contact them for direct advertising also. There are many advertising programs that may be interested in giving you direct advertisements for your blog and which are relevant to your blog niche.
Hope this will help you to improve your search for direct advertisers. But you take too many ads on your blog might repel your readers.
Let us know, what is your strategy to find direct advertisers for your blog?