Maximum Allowed AdSense Ad Units on a Web Page

Maximum Allowed Adsense Ads Units

We all know that AdSense is to date the best contextual high-paying ad network.

AdSense has very strictly enforced program policies, and if they find that a website is in violation of their TOS, they disable the offending account.  It is very important to follow AdSense’s quality and program guidelines, in order to avoid having your AdSense account banned.

One of the most common questions any new blogger will ask is, “What is the maximum number of AdSense units I can put on a page?”

Google AdSense offers different types of ads, and most are categorized in the following formats:

  • AdSense content unit
  • AdSense link unit
  • AdSense for search
AdSense used to offer AdSense video units as well, but they ultimately retired this option.
Here are the maximum AdSense ad units allowed for a web page:

AdSense content unit

You can place a maximum of three content units.
Content units are available in following sizes:
728*90, 468*60, 234*60, 125*125, 120*600, 160*600, 180*150, 120*240, 200*200, 250*250, 300*250, 336*280
Personally, I have found 336*280 and 160*600 to be very effective.
You can use ads from multiple publisher IDs, but the total number of content display ads should not go beyond three.

Adsense link units

AdSense link units perform really well when blended with your theme and placed above the fold. I tested this by placing it in the Navbar, and it turns out to be a top performing ad unit.
You can place a maximum of three link units on a page.
You can find the various sizes for AdSense link units here.

Adsense for search

You can add up to two AdSense-for-search units on a page. For a big website, AdSense-for-search units perform really well.  If you have not yet set up AdSense-for-search units, you can read our guide on How to Set Up Adsense for Search.
You can read more about the maximum number of allowable AdSense ad units on the official blog post.  (Ignore the part of the post about the video ad as it is retired now.)

A few things which I have learned from my own experience:

  • Sometimes 2-ad units perform better than 3-ad units.
  • Placing ads above the fold yields better results.
  • A combination of image + text ads perform better.

There are many different options available for the placement of ads, but I highly recommend using a minimum of ad units, or utilizing adverts only at the bottom or at the sidebar.

Let us know how many  AdSense ad units you are using on your blog.  Are you using all possible ad units, or are you using fewer than the maximum limit?

As always, feel free to share this post with your friends and colleagues on Facebook, Twitter and Google Plus.


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Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.


COMMENTs ( 36 )

  1. says

    Hi Harsh,

    Hope you are doing great!

    I just started the adsense and my CTR is usally2% and the page CTR is 9%…. I am totaly confuse.. will there be any red alert for my adsense???

  2. says

    I wanted to know that can I show up one AdSense for content unit and 1 adsense link unit at once on mobile view of the site ??
    Can you help.


  3. says

    Thanks for great and useful article Harsh,

    one of my friend told me that google allow only three ads in one page after reading this whole thing I’m trying to change the ad units my website.

    Thanks Harh once again……………

  4. says

    Thank you harsh. Now It has been a great confusion for me as how many ads should i display. Your Info is upto the mark. No i understand that i can add
    3 Content
    3 Text link and 2 Adsense for search,…
    So in total you can have 8 ad units…from your reply. Your site comments too teaches us. Thanks dude. !

  5. says

    Hi Harsh,

    I’ve placed three Google Adsense Ads. Yesterday, I set Quick Adsense in order to place another ad in the middle of the blog. By the time I realized that Google allows 4 maximum ads. I immediately deactivated Quick Adsense on my Word Press Admin panel. It’s now showing 3 ads.

    Can I still expect a threat from Google of banning my site?

    Would be you kind enough to go through my website and suggest me what should I do? In addition, could you also shed some light on text ads and links?

    Replying will highly be appreciated.


    • says

      If I would have been at your place, I wouldn’t have worried much about it. This is a natural mistake which we all make, and Google doesn’t penalize it for such errors which is rectified in short time span. If it would have been there for few days or weeks, then it could have been an issue of concern.

  6. says

    This has been a very confusing issue among adsense publishers. Its correct that you can follow the rule 3+3+2 , which means you can have 3 content ads (mixed ad units), 3 text only link units and 2 search units. That is a total of 8 units…no confusion on that. BTW you can use only one large ad unit.
    Thanks Harsh for sharing.

  7. Steve Pringle says

    I use one Adsense placement per page and for a numerous reason. The first is, I do not want to use up my visitors mobile data loading my site and Adsense ads.

    Second, most people come to my site for the content, not to view the Adsense ads. Third, if they do not block Adsense ads, they will see it while looking at my content but will most likely not click on the Adsense ads which will hurt my CTR.

  8. says

    Thank you for this… by the way, I am using blogger and if you are familiar of Adsense earning in the associated account of blogger and adsense… does it affect my earning if I exceed the number of ads to be displayed on your blog?

  9. Supratim says

    Hey Harsh,
    Thanks for helping me out with this but I did not understand your article completely
    How much ads can be displayed total in a single page? like in homepage how much max ads can be displayed and in post page how much max can be displayed,
    Also what would be the best place for placing ads in an article?
    Thanks :)

  10. says

    Ok, got it, but what about Responsive Ad Units? There is no any size mentioned in responsive ad units so how will I recognize in which category it is? Adsense content unit or Adsense link unit?

  11. Nishant says

    Hello Harsh Sir,
    I have a question regarding number of ads to be placed. Currently on my homepage i have placed a leaderboard on the top, below that i have used wider link unit. On the sidebar i am using 160*600 ad. In the middle of the homepage i am using 250*250 ad and there is one more link unit in this page only

    in short: I am using 3 normal ads of different sizes and 2 link units in the same page.I have read in the google policies that 3 link units plus two search boxes are allowed but i am confused about the combination.

    Means i can put in total 8 ads in a single webpage(3 content ads+ 3 link ads+ 3 search boxes??)

    Sir Please clear this doubt of mine..I will be very thankful

  12. says

    Wow wow :)
    So youre telling me I have not maximized my revenue from google adsense :D
    I currently have one skyscraper from left sidebar and 728*90 + 336*280.

    Now going to add another 3 ads :)

  13. Kushal Azza says

    Hi Harsh,
    I have added 3 contextual Ads on my blog but, when I am link units existing ads getting disappeared.
    It means that we are only able to add 3 ads in all. May be 3 contextual ads or 3 link units or combined which should not be more than 3 units
    Check out your self and Update the post

    Kushal Azza

  14. abhilash says

    can anyone tell me .. if i give more ads on a page , the CPC is decrease ?
    means CPC depend on the no of ads on a page or not?

    • says

      Adsense CPC depends on how many ads you show and from them how much click you get the less your Click through rate the less is your Cost Per Click. @ Abhilash Bro

  15. Ishaan says

    I use both ‘image & text’ ads & also Link ads. As per my experience, link ads work like magic if placed before the post body, apart from navbar of course.

  16. ankur_rautela says

    I am using to 336*280 ad units and one 728*90 ad unit and when I am creating google adsense for search, always its shows any error.

  17. jayaar says

    thanks for the short and precise article, Mr. Harsh.
    I have the side ads giving better results, as you said.
    thanks for sharing!

  18. Guru says

    @Lynx, you are absolutely correct. You can put the maximum number of ads from each category on a single page without any issues. Well this is a very nice piece of information given here. This would really help the new comers.

  19. Peter Lee says

    Yes ! What Harris said is right. Maximum 6 ads consisting of 3 ad units and 3 link units are allowed. But I only put 1 336×280 on my main page. While on the post page I put all 3 336×280. I did not put any link unit because I think it doesn’t look good on my blog.

  20. Mohsin says

    I feel very Strange after reading this post because Google allows three Adsense content unit Ads on one page where i can see only one on this page. Why?

  21. Harris says

    I have tested different ad units in my websites. I got success with 320X200 and 468X60 format ads on the top of the post. We can have maximum 6 ads 3 from ad units and 3 from link units. I have no any experience with video ads.

  22. Lynx says

    Can I put all of 1 and 2 and 3 on one single page?

    i.e. that would mean I can put 9 ads altogether on a single webpage. Is my understanding correct?.

    Or it means 3 combinations of links and text/image ads.