One of the most common branding tips you will find for your business or website is to create Facebook page. For this reason, I am sharing with you in this article a complete tutorial on How to create a Facebook page for your business website.
If you are not sure why you should create a Facebook page, read on!
Our target for you in this post is to illustrate how you can have a Facebook fan page for your brand in 15 minutes’ time.
Why you need to create a Facebook page for your business:
Facebook is one of the most popular social networking websites out there, with 850+ million users worldwide. By creating a Facebook fan page, you are allowing your potential readers, clients and customers to connect with you.
Depending on your social media skills, you can engage your Facebook fans in conversations, and make your brand more prominent. In fact, many companies are even using Facebook as an announcement channel. Facebook is one of the biggest marketing and branding tools available to you, if you use it wisely. Do you remember Vodafone ZooZoos, the advertisement characters promoted by Vodafone India which become so amazingly popular? Facebook played a major role in the development of their immense popularity. In fact, the ZooZoos had a huge fan following on several social networking sites including Facebook, with reportedly over 2.5 million fans!
If you have been ignoring Facebook for marketing and branding purposes until now, you have been losing a significant amount of potential in the way of readers and clients for your websites, blogs and services.
There are obviously other uses for Facebook as well, and we discuss those at length in other posts, but for the purpose of today’s post let’s get back to Facebook as a tool for business enhancement:
Step by step tutorial: How to create a facebook business page
Facebook fan pages help you to brand, socialize and send messages to all of your blog or website fans. If you have not yet created a Facebook fan page for your blog, do it now and enjoy taking your brand to the next level.
Selecting the type of page:
Go to this create a Facebook page link, and select the type of business you have. Selecting the proper category will allow your brand to reach the right audience.
For example, if you need a fan page for your website or blog, select “Brand or Product” and select “websites” from the drop-down menu. Next, add your brand name. This is not a vanity URL, but you can add a custom URL from your fan page later.
Click on “Get Started”, and then add the details and choose an avatar for your fan page. I would suggest using your official Gravatar, and if you don’t have a Gravatar, you can always create a picture for your fan page that is similar to your brand’s logo. Note: the maximum size for your Facebook fan page profile pic is 180*540 px.
Once you’re finished uploading your picture to your newly created Facebook fan page, Facebook gives you an option to invite your friends to your fan page. You can skip this for now if you wish, and return to this feature later. On the next page add your website details, and click on “Continue”. Once done, you will have a page like this (see image below), and you can hit “Like” and recommend people, and also edit page settings.
How to edit Facebook page settings:
Once you have learned how to create a Facebook fan page, it’s time to learn how to edit your fan page. Having a look at this screenshot will give you a great many ideas about the customization options of Facebook fan pages.
Notice the pointers, and follow the notes added below:
1) Fan page wall:
Like our Facebook profile, this is the wall for the Facebook fan page. You can use it to upload images, text, share links, ask questions and upload videos. I would suggest that you use in as creative a manner as possible. Apart from publishing your latest post to your fan page using RSS Graffiti, I also suggest you that you work on asking interesting questions and engage your users in conversation.
2-3) Edit fan page:
As you are editing your Facebook fan page, you will find the admin management page of Facebook, and from there you can take various additional actions related to your newly created fan page.
4) Use your page as a profile:
Sometime back, Facebook added a new feature to Facebook pages for businesses, and it allows you to use Facebook as a profile. You can “Like” other Facebook pages, and comment using your Facebook fan page name. You can not add another user to your Facebook profile, but from a branding point of view, you can effectively use this feature to make your reach wider. You can engage in conversations and discussions, and if you are an expert, your answers will help you to get genuine fans.
5) Facebook fan page SEO:
In this post I’m not going to elaborate on how to optimize your Facebook page for SEO, but it is important to note that your “About” section works as a meta description with search engines. For this reason, you will want to write your “About” section carefully, so that it is easier to rank for any keyword using a Facebook page.
So –choose your name and the contents of your “About” section carefully.
6) Fan count:
This is one number which we would always like to see increasing! You can refer to the tips in my other posts on increasing fans on your Facebook page, and watch this number grow. One of the easiest way to increase fans on your newly created Facebook fan page is by adding a Fan Box widget on your website. You can also link your Facebook fan page with Twitter, and all of your Facebook updates will automatically post on Twitter, too.
As a Facebook fan page administrator, I suggest that you read the following posts:
- How to Ban a Spammer from your Facebook Page
- How to Unban on your Facebook Fan Page
- How to Embed the Aweber Email Form into your Facebook Fan Page
If you are looking for enhanced branding and social media outreach, I suggest that you also create Google Plus page. You can learn more about this option from my previous post on How to Create a Google+ Page for Businesses.
I would love to know if this tutorial helped or inspired you to create a Facebook business page for your business or website.
Do you think it’s necessary to have a Facebook page for every brand and business? Tell us what you think using the comments section below.
And as always, if you find the information in this post useful, please share it with your friends and colleagues on Facebook, Twitter and Google Plus.