When Panda was rolled out last year, we all understood the importance of high quality content and freelancers and Bloggers have moved from quantity to quality. The question, which remain unanswered for many blogger is how to differentiate between low quality and a high quality content. Is it minimum 300-350 word criteria? If yes, how small dictionary words are being ranked in SERP’s? Is it Keyword stuffing only, then why Google is hitting hard on automated and keyword stuffed sites? So, by the end question remains the same for Bloggers on how SERP”s determine quality content writing on any blog. First thing which you need to understand is a quality content is just one part of ranking and Google consider many other factors like over all site SEO, domain ranking, social signal to place you really high in Search engine ranking. But, everything starts with content and even a well On-page optimized content, your ranking is not guaranteed until your quality of your writing is up to the mark and your topic covers all the necessary area.
As a marketer, in addition to creating blog posts that are popular, you will want to come up with posts that rank highly in the search engines as well.
How is that accomplished? It is the belief of Google’s Amit Singhal that you should try to think as if you are an engineer at Google. The 11 questions that follow have been developed to assist you in that endeavor, so that you can come up with articles of high-quality that will be loved by your readers as well as by the search engines.
Publishing High quality content : Questions to ask yourself before Publishing:
This rules are not a thumb rule but atleast it will give you an answer why your site got penalized by Google algo updates and from now on, what all questions you should be asking yourself before hitting the publish button. Specially, if you are a Blogger or freelance writers who does the hard work of research and writing, answering this questions will help you to add more information to your post/article and make it more information. For a blogger, if you are into buying content from others, stop accepting content which looks like written by some machine and doesn’t add any value other than just written for search engine. Keyword density, LSI words are important but they are not the only factor to get better ranking. You need to focus on one simple thing with your content and that is Good user experience. So, lets dive into the world of high quality content and find out what makes a content valuable and informative:
1) Is your article original?
Nobody likes redundancy — people are tired of reading the same things over and over. So new ideas should be included in any post you write, or you should put a new slant on old ideas. Planning to write an article on Best WordPress plugins for SEO, and you end up copying all the plugin list from existing articles on net, what’s new about it. Instead, if you are confident about your selection, make a list of those plugins which you are using or used and you can blindly suggest to your readers. Needless to say, personal touch with professional writing is also a Key factor here. This is just an example, similarly when you are writing on a topic, don’t rewrite existing content on internet but write original ideas and experience. Something, which gives a new idea.
2) Are you able to offer research that is relevant or can you provide practical advice?
In addition to appreciating original content, people also like to read information that solves a problem that they have. If you can utilize original research to do that, you will have succeeded in coming up with content that is unique and worthy of going viral. Ex: You writing a top 10 list on something and list posts goes viral in social media sites easily, but have you added your opinion on which is the best and which one to pick, or you making it hard for people to pick the one which does the job perfectly?
3) Have you made any necessary corrections with regard to your facts, grammar and spelling?
Even if your writing ability is not that great, you still need to have excellent proofreading skills. Hire someone to assist you if this is not your strong point. Why is this such a critical point? The spelling on low-ranking pages is worse than the spelling on pages with a higher ranking.
Plus, search engines also take the quality of the reading level into consideration, with those that are easier to read enjoying higher rankings. Discover your score by utilizing Google’s advanced search function. I try to write on a fifth-grade level, so it appears that my strategy is working. That is my strategy even when it comes to information that is fairly complex, and I appear to be successful! You can use plugin like EasyWPSEO which shows the readability level on different standard like “Flesch-Kincaid Reading Ease, SMOG Index” and so on.
4) Would a machine or a reader be interested in the topic?
Problogger’s Greg MacFarlane wrote an excellent article regarding poor SEO techniques entitled “Why Bieber SEO Copywriting Sex Doesn’t iPad Work Minecraft.” As you can see from the title, inexperienced copywriters tailor their writing to the search engines, but human readers have an awful time deciphering it!
5) Has the article been edited well?
As is the case with spelling and grammar, pages that have been well-edited are usually more reputable, which results in higher rankings. Most likely, this is due to the fact that people are interested in reading articles that are clear and concise. Here is a brief synopsis of the method I use… do the research, write and edit the article, then put is aside for a while–for even as long as a day. Read it again to find any errors, then let another person look it over.
6) Does your writing cater to the interests of your readers or to the search engine rankings?
While it may seem odd, coming up with content that is of interest to your readers also influences the machine readers. This is because readers are more likely to share content that they care the most about. The more frequently that the content is shared, the higher it will escalate in the rankings.
- How to write article for readers by WhizTechy
7) Is your website authoritative?
The best thing to do is to ask yourself if your article adds value to the web. Whatever you write should add value; that value results in quality traffic, links and relevance. More over, if you are writing content along with relevant outbound links, you adding more credential and value to your article. This also helps in more social sharing, as it builds more trust.
8 ) Would you save your article for later reference?
If you do not believe that others will want to bookmark your article, you may want to rethink what you have written. What is the type of content that I am referring to?
- A report on a current event that contains lot of details and that is obtained from credible sources.
- A story that is compelling and that features believable characters.
- A detailed article that explains how to do something with regard to a topic that no one has written about previously.
9) Are there too many promotions, advertisements or calls-to-action in the article that serve as distractions?
A search engine may not be phased by a blog that contains lots of advertisements and second party content, but your readers are sure to have a problem with it and may bounce off your page. And you can be sure that search engines check for those bounces. Though, recent implementation of Page layout algo, also suggests that we should make sure that above the fold area should have more text and less ads.
10) Would a reputable journal or magazine be interested in printing your article?
Even though you do not have to worry about what the typical gatekeeper thinks about your article, it does not mean that your articles can be worthless junk. Any writing you do should result in articles that are outstanding and that gatekeepers will be interested in publishing when the occasion arises.
11) Is your article brief, ineffective and pointless?
Although there is no particular ideal length for blog posts, yours should be long and powerful. Perhaps this means that you only post twice per week, but if the search engines rank your articles highly, it is well worthwhile.
Well, this is not all but in short if you follow the above points and make sure your next post answers all the question above, you just created a high quality content. Now, you should start working on social media promotion of the article by sharing it with your social group on Twitter, Facebook, Google+ and other social networking sites.