Now, here in this guide I will be sharing how you can use Google Tag manager and manage all your Website tag from one place in easy and convenient way. Before, I move ahead, check out this introductory video, which will explain what’s the use of using Google tag manager on your Website:
Getting started with Google Tag manager:
GTM works in a simple way, you add GTM code into your website and than manage all your site tags like (GA script, Advertisement script, adwords conversion tag) from GTM interface. You can see complete feature list here.
Lets get started together here and head over to Google ad tag manager site and login using your Google account. There are few things which you should know:
- Account : Name of the account. Usually it’s the company name for which you are managing the tag.
- Container: Name of the Website for which you are managing the tag. Ex: ShoutDreams is my company name and container name for this blog will be ShoutMeLoud.
- Tags: You will be creating different tags for easy tag management under a container. For example: ONe tag for buysellads code, another tag for Google analytic codes.
- Rules: Rules let you define when and where these tag will be executed. For example, All pages or you can create custom rule when you don’t want any particular tag to be executed on particular pages or directory on your site.
Along with this, you can also add other users to manage your tags. This is very useful when you have an advertising company or a developer working for you and you want them to take care of adding and removing code, without giving access to your Website or Gmail account.
Login to GTM and create your company name. If you have just one blog, give your blog the company name. In my case, I give ShoutDreams as company name and later I add ShoutMeLoud as one container.
Click on Save, and you will see the code for your container, which you need to add in every page of your site. You can add it before the end of body tag of your theme or if you are using Thesis theme, you can go to Thesis site options > Stats and tracking script and copy paste the code.
Now, click on Google analytics at the bottom to add GA using GTM. Now, add your Google analytic Web property ID which is in your Google analytic code and click on Add rule to tag. Default rule is all page, select it and click on again click on Save to add this newly created tag.
Similarly you can create on new tag and add BSA or infolinks or any other 3rd party script which you need to add in every page of your site. Change tag type to HTML tag type.
How to Publish tag in Google tag manager:
Now click on version on the left sidebar and you have an option to preview the newly created tag on your site. In my case, I have removed the Buysellads script and added it only using google tag manager, and it worked fine when I checked it using preview feature. Once satisfied, click on Publish and tags added via GTM will be live on your Website.
You can always add a new user to your company and to container by clicking on Users and settings. Also, if you missed copying code after creating your domain container in the first step, you can click on users and settings > Settings and add the code.
For new users, this whole process might look like some tech-how but once you start using Google tag manager, you will realize it’s making things easier for you. If it still looks like a big task, you can forward this article to your web developer or ad manager company and ask them to configure Google tag manager for your domain.
Honestly, for a person like me who have to manage multiple websites, GTM comes out as a useful tool for tag management. As I don’t have to go and making changes to every site code for adding new tags. Here is a simple help tutorial from GTM, which will help you to understand it better. You can also learn more about tag management on SEOMoz guide here.
- Also read: Google Tag manager – What you should know?
- Understanding Google Tag manager container Versions
- All about GTM
Do let me know if you have any questions or query regarding using GTM. Go ahead and use this tutorial to set up your own tag management using GTM, and let me know how was your experience.