In last 5 years I have worked on numerous client for their WordPress Website consulting, SEO and other blogging related services. In last one year, I have noticed a big increase in my number of clients from fashion and beauty niche, and two of the most common problem they have mentioned is:
- Less traffic to their blog despite of regular writing posts.
- Unable to monetize blog or earn decent income from their blog
In this article, I will be sharing most common mistakes and their solutions which I have noticed while working with beauty and fashion bloggers. Using this tutorial, you can easily fix those issues and improve your blog to drive more traffic and offer better user-experience. I will talk about making money from your fashion blog in a separate article, but I will definitely add few useful links to the article which will help you to learn basics of making money from a blog.
- Also see: Viglink ad platform earning report from a fashion blog
- How to make money from your Self hosted WordPress blogs
What are common mistakes made by fashion bloggers?
Mistake#1 – Using Too many tags
One of the most prominent mistake I have seen on beauty and fashion blogs is using too many tags (WordPress) or labels (BlogSpot). One of the most common myth is, using too many tags or labels helps in better search engine ranking, and let me debunk this myth; this practice is old school. After Google Panda algorithm update (Read more about Google panda here), we don’t let search engine index our tags or labels.
Tags are useful for you to structure your content, and for your readers to navigate blog based on their interests. You should try to use not more than 6-7 tags/post, and create only those tags which you are going to use in future. More over, make sure your tag is of one or max two words. You can read this article which will give you complete idea about how and when to use tags, and how you can manage tags on your blog.
Mistake#2 – Not resizing Image and compressing before loading
If you are a fashion or beauty blogger, I’m sure you must be using images in your blog post to add more value. This is indeed a good practice, as images makes your blog post visually appealing, and helps in search engine ranking too. At the same time, using too many images will slow down loading time of your page and it gives a bad user-experience. You should read this guide which covers how search engine increase-decrease ranking based on loading time of web-page.
If you understand that images are important, in that case you should optimise your image for publishing on web. All you need to do is resize the image before uploading, and compress it using any desktop compressor. If you are using Mac, I would recommend to use ImageOptim or you can find few image compressor for Windows here. Make sure you use those image compressor which doesn’t degrade the quality of image.
If you are using WordPress as your blogging platform, you can use WP Smush.it plugin, which compresses the image at the time of uploading. It also have a feature call Bulk Smush.it, which compresses all previously uploaded images. You can read this guide on how to use it. If you are very serious about your blog, you should also configure CDN for your blog, which drastically improves the loading time of a blog with heavy images. You can read here about what is CDN and here is handy tutorial to configure CDN on your blog. If you are not technical, you can take advantage of ShoutMeLoud WordPress services, and my team will configure it for your blog.
Bonus: Also make a habit to rename the image before uploading it. Instead of using the random name or default name, rename it to something relevant to the post. You can read this tutorial to understand why this is an importance practice. In case if you made this mistake of not renaming images in the past, you should use Media file renamer plugin to rename old images.
Mistake#3 – Still on BlogSpot, when WordPress is better blogging platform
BlogSpot is a good blogging platform, but once you are accustomed with blogging; you should switch to WordPress. WordPress is anytime a better platform than BlogSpot, and more over WordPress provide features which will help you to grow your blog faster. Most of those beauty bloggers who are on BlogSpot thinking you might lose your ranking after migration, and let me clear your biggest doubt:
You can make a search engine friendly migration from BlogSpot to WordPress, and this will also move images, posts and everything without affecting your existing traffic and subscribers. You can read this guide to know more about moving from BlogSpot to WordPress. None the less, even if you are on BlogSpot, make sure to use a custom domain with your Blog. I have already discussed various advantages of custom domain on BlogSpot blog, and here is complete tutorial to setup your branded domain on BlogSpot platform.
Mistake#4 – Not focusing on Search engine optimisation:
One thing which I always mention in my conferences and seminar is; if you are publishing anything online, you should ensure that people can find you easily. And search engine is the best way to discover anything on the web. Now, if you are thinking SEO (Search engine optimisation) is a rocket-science, it’s actually not. It may look a bit of technical, but with platform like WordPress and with the help of plugins, optimising your blog is very easy. If you find it hard to believe, check out these two posts
- A DIY guide to make your WordPress fashion Blog Search engine friendly
- How to write search engine friendly articles using WordPress
In case you are blogging on BlogSpot platform and you still not ready to follow my Tip#3 above, no problem, you can still use this guide to make your BlogSpot blog search engine friendly. Just to give an idea, you need to focus on two things:
- Proper optimise your blog for search engine crawling and indexing. This is one time setup and you can hire a WordPress SEO company and get your blog optimised for search engine.
- You need to practice writing search engine optimised articles. You don’t have to change your writing style, just take care of few things like headings, keyword relevancy, permalink and meta values. I have already discussed this things in details here and here. If you are on WordPress, you can use EasyWPSEO plugin to help you in keyword optimisation.
Mistakes are part of our blogging journey, and we should learn from the past mistakes and work on them to create a better blog at the end. Here are few more posts which highlights the common mistakes by majority of bloggers:
I hope this post helped you to learn something new, and feel free to ask any follow-up questions you have. If you find this post useful, do consider sharing it on Facebook and Twitter. You can also subscribe to ShoutMeLoud newsletter for more blogging tips and updates.