In the past 8 years, I have worked with numerous clients providing WordPress website consulting, SEO consulting, and other blogging-related services.
In the past year, I have noticed a significant increase in the number of my clients coming from the fashion and beauty niche. While these are popular topics, two of the most common problems these clients have mentioned are:
- Less traffic to their blog despite regular publishing of posts
- Inability to monetize their blog or earn a decent income from their blog
In this article, I will be sharing some of the most common mistakes I have noticed while working with beauty and fashion bloggers, and I will be discussing some simple solutions for these issues so that you can:
I will talk about making money from your fashion blog in a separate article, but I will definitely add a few useful links to this article which will help you to learn the basics of making money from a blog.
What are some common mistakes made by fashion bloggers?
Mistake#1 – Using too many tags
One of the most prominent mistakes I have seen on beauty and fashion blogs is the overuse of tags (WordPress) or labels (BlogSpot).
It is a common myth that having a lot of tags or labels results in better search engine ranking, but I am here to debunk this myth.
This practice is old-school. After Google Panda’s algorithm update (read more about Google Panda here), we don’t let search engines index our tags or labels.
Tags are useful for structuring your content and to help your readers navigate your blog based on their interests. But you should try not to use more than 6-7 tags in a single post, and create only those tags which you are going to use in the future.
Additionally, make sure your tag is limited to one or two words.
You can read this article which will tell you how and when to use tags, and how you can manage tags on your blog.
Mistake#2 – Not resizing images, and/or compressing before loading
If you are a fashion or beauty blogger, I’m sure you must be using images in your blog posts to add more value. This is indeed a good practice, as images make your blog posts visually appealing, and they help with your search engine ranking as well.
However, using too many images will slow down the load time of your page, creating a poor user experience.
- For further information, read this guide which covers how search engines increase or decrease ranking based on the load time of a web-page.
Understanding that images are important to your blog, you need to know how to optimize your images for publishing on the web. This is not a difficult process once you get the hang of it, and it will benefit your blog in many ways.
In order to optimize your images for publishing, you will need to resize each image before uploading, and compress it using any desktop compressor.
- If you are using a Mac, I would recommend ImageOptim.
- For Windows users, you can find a few image compressors for Windows here.
Make sure to use only those image compressors which do not degrade the quality of the image.
If you are using WordPress as your blogging platform, you can use the WP Smush.it plugin which compresses the image at the time of uploading. It also has a feature called “Bulk Smush.it” which compresses all previously uploaded images. You can read this guide on how to use it.
If you are very serious about your blog, you should also configure CDN which dramatically improves the load time of a blog that is heavy with images. You can read more here about what CDN is. And here is a handy tutorial to help you configure CDN on your blog.
If you are not technically inclined, you can take advantage of ShoutMeLoud’s WordPress services, and my team will configure what you need for your blog.
- Bonus Tip: Get in the habit of renaming every image before uploading it. Instead of using a random name or the default name, rename it something that is relevant to the post.
If you have made the mistake of not renaming images in the past, you should use the Media File Renamer plugin to rename all of your old images.
Mistake#3 – Still on BlogSpot when WordPress is a better blogging platform
BlogSpot is a good blogging platform, but once you are accustomed to blogging, you really should switch to WordPress. WordPress is a much better platform overall, and it provides features which will help you to grow your blog faster.
To those beauty bloggers who are still on BlogSpot thinking that you might lose your ranking after migration, let me clarify this important point for you:
- You can create a search engine friendly migration from BlogSpot to WordPress which will also move images, posts, and everything else without affecting your existing traffic and/or subscribers.
If you are more comfortable remaining on BlogSpot and you refuse to make the move to WordPress, be sure to use a custom domain with your blog at the very least. I have already discussed various advantages of custom domains on a BlogSpot blog, and here is a complete tutorial to set up your branded domain on the BlogSpot platform.
Mistake#4 – Not focusing on Search Engine Optimization (SEO)
One thing which I always mention in my conferences and seminars is if you are publishing anything online, you should make sure that people can find you easily. And search engines are the best way to discover anything on the web.
Now, if you are thinking SEO is akin to rocket-science, it’s not. It may look a bit technical, but with platforms like WordPress and with the help of plugins, optimizing your blog is very easy.
If you find that hard to believe, check out these two posts:
- Complete WordPress SEO Tutorial (From Beginner to Advanced)
- How To Write Search Engine Friendly Articles Using WordPress
In case you are blogging on the BlogSpot platform and you’re still not ready to follow Tip#3 (see above) — no problem — you can still use this guide to make your BlogSpot blog search engine friendly.
You will need to focus on two things:
- Properly optimize your blog for search engine crawling and indexing. This is a one-time setup, and you can hire an SEO company to get your blog optimized for search engines.
- You need to practice writing blog posts that are search engine optimized. You don’t have to change your writing style, but you do need to take care of certain things such as headings, keyword relevancy, permalinks, and meta values. I have already discussed these things in detail here and here. If you are on WordPress, you can use the EasyWPSEO plugin to help you with keyword optimization.
Here is one more posts which highlight some of the common mistakes that are made by a majority of bloggers:
It’s important to remember that mistakes are part of our blogging journey, and we can all learn from our past mistakes and work to create a better blog in the end.
I hope this post has helped you to learn something new. Feel free to ask any follow-up questions you may have in the comments section below.
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