From beginners to professional bloggers all want to make money online, but attracting advertisers to your blog is a bit tough task. Even if you have good Page rank, Alexa ranking or huge traffic then also it becomes a challenge to make advertisers bid for your blog. Specially when there are thousands of sites in any niche, and an advertisers can use network like Google AdWords, BuySellads to find many websites where they can advertise, and cost-effectively. Though, out of all if you realize, advertisers run behind blogs who have a good subscriber base, great social media following, have an authority, and more over they are a brand. If you have all these, congratulations!, you are going to get a blog advertiser really soon.
Here I will share few tips which will surely help you to attract advertisers to your blog.
1. Banner :
It is very important that you must have an “Advertise with us ’’ banner on your blog. You can place these banners either on the sidebar or top bar. Decide advertisement rates for all the banners depending on Impression, demographic. You can ask for more revenue for advertisement above the fold and less for advertisement below the fold.
A good idea is to display an ad saying “your ad here”, and link it to your advertisement page. If you want to automate this, you can use a plugin like OIOPublisher plugin for WordPress.
2. Advertise Page:
There must be a page on your blog which gives all information about:
- About blog niche
- Updated status of your blog like PR, Alexa rank, Traffic
- Rates of Advertisement space
- Payment mode
Include a contact page so that interested advertisers can easily get in touch with you with one click. You can see an example advertisement page here at Shoutmeloud advertisement page.
3. Specific Niche:
Advertisers always try to attach to the blog of a specific niche, this helps them to reach their targeted audience. You must write high-quality articles and update your blog regularly to attract advertisers to your blog. That’s also one major benefit of having a niche blog over a multi-niche blog.
- How become a niche blogger is more profitable
- How I built a niche site and earning $174/month from AdSense
4. Display relevant Ads :
Keeping relevant ads on your blog is the most important point. If you have a tech niche blog, you must display advertisements which are relevant to technology, it might be gadgets or software. It looks bad if you display financial advertisement on a technology blog. One reason AdSense is very popular among bloggers because it shows relevant ads and that is also important for good CTR.
5. Professional blogs:
Advertisers are always attracted with a professional layout of the blog. Try to choose a professional theme for your blog. Themes of White, blue or gray combination gives a professional look to your blog. Though depending on the niche you can play with colors. Adding prominent ad spot also helps a lot to attract advertisers.
To sum it up, getting direct advertisers on your blog is more profitable in terms of revenue. It may seem hard at beginning, but if you put up all important things in place like your advertisement page, ad slots and attract media buyers on your blog, you are more likely to earn more than what others earn from AdSense or other ads. If you have your experience to share, do let me know via comments.