There are many factors that play role in the success of a e-commerce website. Even if you have great product range, it’s very important to design your website in a creative way, that attract customers. Apart from simple site navigation and convenient web design, in my opinion, there are five key web pages an e-commerce website SHOULD have. It’s very often that we miss some very simple static pages, that can play an important role in success. To me, they should be considered wisely when designing an e-commerce website.
Must have Pages for E-commerce Websites:
Now, when ever you starting an E-commerce business, make sure you have these pages on your site. The reason for adding these pages in your E-commerce site is to increase the trust factor of your site. Usually, when you get traffic from search engine or paid traffic, user look at many factor before making a payment on your site. Personally, when I land on an unknown E-commerce site, I look at about page, company profile page, FQA page and terms and condition. This gives me peace of mind while shopping and I can atleast give me credit card details on an unknown page without any doubt.
1. About Us
First is the “About Us” page. Here you need to tell all about yourself: who are you, your business, your team, your commitments, your aims, etc. This page is like a boost to the customer’s confidence, as it gives the customer a reassurance. Try to keep it short and meaningful, add details which are important and will help you to earn the buyer trust.
2. Contact Us
Next is the “Contact Us” page. For customers, you need to make it convenient for them to contact you. For that, you need to mention your email address, physical address and phone numbers. If you have any specific timing for answering phone calls, you should mention that as well, that will definitely save your customer their efforts in getting to you. And obviously, like I said before: make it convenient for them.
If you really want to make your E-commerce site contact page kick-ass, set up a live chat button on your page and take user query in real-time, this will not help user to know your company better but you will be seeing your sales number rising at great level. Fact is, people need great customer support and without support, you will miss out word to mouth marketing opportunity.
3. Why Buy from Us?
Third is the “Why Buy from Us” page. This is a very useful page. Here you have to attract the customers and retain them. You need to persuade the customer why to buy from you by giving compelling reasons. You have to be confident enough in telling what you offer that others don’t, for example: free shipping, guarantees, easy return and exchange, etc.
Also, here you can compare your e-commerce website with others; you can match price and quality. And this will certainly be effective. If there is no such page in your e-commerce website, there is less attraction for consumer or there is a very less likelihood of converting browsers or window shoppers into buyers.
4. Legal Information
And the fifth important page is “Testimonials”. Absence of this page can make you lose some of your sales, because some shoppers need proof. And this page is a proof of your good and reliable service. This page makes the shopper trust you by looking at your past record.
Apart from that you can have pages for FAQ, payment terms and conditions and team page, which will help user to know all the details before swapping their credit card on your E-commerce site payment system.
These five pages are important in building up your trust. It is advised to design your website in a way that it includes all these five pages, because they do really make a difference. You don’t always see what seems important to you, but what your audience might be looking for to trust you.
Here are two more posts from web, which will help you to know some of the best design and some SEO and element placing on an E-commerce site:
This is a guest post by Khuram who runs wisnetsol. If you would like to contribute an article at ShoutMeLoud, check our guest posting guidelines.