8 Actionable Content Marketing Tips For 2020

We are living in the World where a lot of content is produced on every single day. And high-quality content is truly the king

Content marketing strategies
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Some content is good whereas some are not. People like good content and come back again and again to read.

People don’t like to watch ads. Nowadays, people take information without the care of banners.

So we can say that content marketing strategies are constantly evolving & changing.

To stand out from the crowd, you need to have some decent content marketing strategies with you. Suppose you have written a well researched long article and nobody is interested to read it.

How will you feel? 

I would definitely feel sad& I bet you too.

There are many companies producing a good amount of content daily. To promote that content, they need to market that content. Until and unless you don’t get revenue for your content, your content is useless.

So there are many big companies which are investing more and more money for content marketing. With the help of content marketing, these companies achieve their predefined goals.

I know you must be aware of benefits of Content Marketing & let’s have a quick refresher. This will make it easier for you to grasp the new content marketing strategies for 2020.

Benefits of Content Marketing

Content marketing Generates leads
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1. More on-site Content: This is a very obvious benefit of Content marketing. If you produce more content, then you can grab the attention of your audience. The audience will stick to your site and by this way, you can win the trust of customers.

2. Higher visibility in Google: If you produce a good content daily then the Google will index that content frequently. So the chances of getting rank in Google will be improved with the content production. The more you produce content, the more will be chance for ranking in Google

3. Increase Domain Authority: Domain Authority of your website is directly promotional to the content production and regularity of updates. So if you are producing a good amount of content then your domain authority will increase. So by this way, you can get more trust and gain trustworthiness over the internet.

4. More Social Traffic: Social media is everywhere. So if you are producing huge content then you will defiantly share it on social media. So by this way, you can get more social media followers and traffic. Many people will your content with their friends so by that way you can get a good audience from social media.

5. Improved Brand Reputation and relationship with customers: Once you start producing huge content then the reputation of your website will automatically improved. By providing good amount of content, you can build a good relationship with the customers as well. The relationship will again help you to drive more traffic to your website.

For detailed reading:

Best Content Marketing Strategies for 2020

1. Do more and more Content Remarketing: This is the first and foremost point. If you are producing quality content but you are not doing content remarketing then there are high chances that you cannot reach your goals for such content. When you produce a good content then you should tag the visitors who likes your site and comes regularly. So by this way, when you tag them for new content they read that content and share that content. Also they feel good for your website. Content Remarketing simply means that you should bring those users who have already likes your content. So by this way, you are able to grab the existing users.

2. Do Keyword Research before Content Production: Some experts said that don’t focus on SEO and just write quality content. This is true in ideal world. But we are not living in such words. So we need to target some keywords for our content. If we are doing proper SEO then we can rank for any good content. So we should produce quality content by applying proper SEO. For that we need to find target keyword first and then start content production.

3. Try to give answer to the complex questions: This is the best content marketing strategy. If you are providing the content by which you are giving the solutions to big problems then you can automatically drive traffic to your website. So the key for success is simple: always try to find those topics which people are facing problems and try to solve those problems by your post.

4. Add data into your content: In today’s world, if you are providing good content then it is okay. But if you are providing content with facts then defiantly people likes to read your content. People like the content which has some facts involved because you can attract anyone by using correct facts. So back up your content with facts. Always give the proper credits for the websites from where you are finding such facts.

5. Don’t copy the popular blogs: This is a important factor while doing content marketing. Many people start copying the popular blogs and try to create huge content. By copying someone’s work you cannot get success. There are high chances that by doing this you will get penalised from search engines and lose your brand value. So don’t copy anything from anywhere. Read this guide to understand how to copy content & give credits.

6. Content Should Reflect Brand Voice: This is a very important thing in content marketing. Your content should be such that it reflects your Brand. After all, you are doing content marketing for taking your brand to the next level. If you are having a good brand reputation then you can sell anything like a hotcake. If you are producing the content which does not reflect your brand voice then that content will not fulfil your goals. So always write the content which will stand out your brand from the crowd.

7. Speak your mind: In this world of competition, you need to speak your own voice. Don’t look at your competitors and just focus on your qualities. Write unique content and market it. If you try to copy your competitors then it will harm your brand only. So write the unique content with your own experience and stand out from the rest. Though, it’s not a good idea to learn & understand your competitors strategies. Your goal should be to improvise their ideas to create something awesome. Here are few good tools that you can use to understand your competitors strategies.

8. Publish only Best Content: There are many posts get published on the internet on every single day. So you may feel like to post more and more. But remember one thing: Always share the content which is best. If you are posting a good content once a week then it is fine. But don’t post the content which is of no use. You should not miss reading this useful article by Harsh: How Not to Write Meaningless articles for meaningful success.

9. Evaluate the Success of Your Content: Once you have published a good post then you need to check whether that post is liked by the visitors or not. There are many tools for that. You can use Google Analytics to trace the progress of your website. So trace the progress and change your strategy accordingly. For a good success continues evaluation is required. So do check the progress.

So as of now, you are having a sound understanding about new strategies of content marketing for 2020. There is no shortcut for anything. You need to work hard for content marketing.

Work hard work smart and work consistently
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Initially, you may face some problems but once you get some good grip on it then everything is easy. Here are few selected guides to help you in content marketing for your business or startup:

It is just the matters of experiments. You can always improve by your experiments so keep applying the above-mentioned tips and produce the quality content.

If you like these tips then do share it with your friends and help them in content marketing. I would like to hear your view related to content marketing via comments. So feel free to comment.

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Authored By
Nayan Kariya is a passionate blogger. He writes about Blogging, WordPress, SEO, Make Money Online etc. He likes to help newbies to create and earn from their Blog.Do check his work at techiesblogpoint.com.

19 thoughts on “8 Actionable Content Marketing Tips For 2020”

  1. Definitely, focus more on producing great content and It’s amazing that with longer post, it’d be more helpful to readers and they will be able to find what they want to understand, at least a little more.

  2. Thanks Nayan for the good inside. started my blog as an passion, this inside will help me to experiment with my blog on content marketing.

  3. Riju Debnath

    Hi Nayan,
    Yes content marketing gives great benefits that’s why a large number of leading marketers started investing more on it.
    So as a small marketers you need to create more quality contents with real data.
    You put the right strategy here at #3. Yes as a content marketer your priority should be to give exact answers of complex questions. Because people searching for solutions on the web.
    Any way great article.
    Thanks for sharing.
    Cheers

  4. wow! some really solid strategies here.. you’re right.. I’m one of these guys who are sick of reading the same piece of advice everywhere

  5. Kishore Krishna

    Content is important.And as you mentioned even if we write quality content it should be reached to the concerned people . Your insights will be helpful.thanks for sharing

  6. Salek Ahmed

    Great guide line to take content marketing in next level. Thanks buddy it will really help me a lot..

  7. Hi Nayan Kariya,

    Good to see you on SML, congratulations.

    I totally agree with your viewpoints on the content marketing and yes, the bloggers and the internet marketers should craft a quality content for their target audience that would fulfil their requirements.

    Yeah, doing keyword research and including the exact keywords matters a lot to drive organic traffic. Of course, if we write a great content and not promoting through the genuine methods, then it would go waste without reaching the wider audience.

    Standing with own voice is indeed needed for the content publishers and I feel good that follow the most of the content marketing strategies that you have listed in your guest post.

    Keep doing your good work, have a great week ahead.

  8. Hello Nayan,
    Nice piece about the most important ingredient for success. CONTENT! You may research, copy, plagiarize etc but the best way is to create your own content. At first the results may not be good but over time you can improve your writing skills! Or if not you can tie up with content writers if you can afford it. I read somewhere that you should write your blog for real people and then optimize for SEO. That way you get the best of both the worlds.
    P.S: Don’t try it the other way around. Don’t write for SEO and then try to optimize for real people you may come across as mechanical!
    Regards

  9. I thought you made a good point about how content should reflect the brand of a company’s voice. Posting related content seems like a huge part of getting a company’s name and services out there. I agree, people seems to respond well to content that reflects a certain company’s goals in a way that stands out from the competition. That would help to draw in more customers.

  10. Hi Nayan!
    Thanks for your insights about content marketing. I agree with all that you said. I am especially passionate about high quality content. Thin-content is a thing of the past and yet there is still so much of it on the Internet. Writing one great quality piece a week is far better than writing mediocre articles several times a week.
    Keyword research, as you mentioned, is a crucial first step before writing a single word. Without that how would we know what our audience is looking for?
    Thanks again!
    Lisa

  11. Thank you For sharing Great article for traffic. this article is very helpful for me. we follow this techniques in my activities to improve the ranking as well as traffic through content marketing.

  12. Hi,
    It seems that you are quite right and I really value your teachings as a guide, You are doing great work and are really an inspiration for beginners like me.

    Hope that I also make it big like you someday. This is not flattering but a genuine thing which I am sharing!

    Peace.

  13. Writing great posts without its getting the proper attention can really dampen your spirit.
    It’s like standing in the dark and winking at a beautiful lady, you know what you’re doing but she doesn’t.
    Meaning all efforts in winning, are effortless.

    You have indeed raised some interesting points which ought to be observed.
    Many of us tend to copy blindly and that of course has its own damning consequences.

  14. Vishwajeet Kumar

    Hello Nayan,

    Wonderful Post. Content is king and we all should keep this in our mind. Providing quality and relevant information that resonate with our readers is a key point to become a successful blogger. Consistency is also very important to keep the flow of readers to your blog. Thanks for sharing these helpful tips here.

    Have a Great Day 🙂
    Vishwajeet

  15. I think writing a professional piece of content is one of the most difficult job. But if we have proper knowledge of that topic then we can easily write a very informative content about it. There is one another thing that does matter a lot. We always need to write from our own mind. Many writers do copy content of popular blogs and this is where they failed to get the attention of their loyal readers.

    Thanks for sharing these interesting tips to improve my knowledge about content marketing.

    Cheers,
    Mary

  16. Malik Khalid

    Thank you on your insights about content material advertising. I trust all that you said. i’m in particular obsessed on high great content material. thin-content is a component of the beyond and but there may be nonetheless a lot of it on the net. Writing one first-rate satisfactory piece every week is far better than writing mediocre articles numerous instances a week.
    key-word research, as you stated, is a crucial first step before writing a unmarried word. with out that how might we understand what our audience is searching out?

  17. onlinewrestling.us

    Hi Nayan!
    Thanks for your insights about content marketing. I agree with all that you said. I am especially passionate about high quality content. Thin-content is a thing of the past and yet there is still so much of it on the Internet. Writing one great quality piece a week is far better than writing mediocre articles several times a week.
    Keyword research, as you mentioned, is a crucial first step before writing a single word. Without that how would we know what our audience is looking for?
    Thanks again!………..

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