Are you looking for a way to generate more sales for your business? Do you also struggle with lead generation?
If your answer is yes, then you should try content marketing.
Content marketing is the all-in-one solution for your all problems.
86% of B2B marketers use content marketing to generate more qualified leads. 76% of marketers are planning to invest more money in content marketing.
Let’s see why small businesses or startups should use content marketing.
1. Content Marketing Generate more Traffic to website
The beauty of content marketing is generating massive inbound traffic to your website.
Consistently providing quality content brings more traffic to a website.
You need to find your audience’s problem and solve it with your content.
Curata found in their study that 55% of marketers are getting more than 5% website traffic from blogs.
The more content you generate, the more traffic your site will get.
There are some points you should consider when to write a blog post:
- Your title should not be long than 65 characters.
- The title always should be catchy and contain the primary keyword in it.
- Be on the point – Don’t write words that are not necessary.
- Understand your audience need and then provide a solution for them.
- Your article should be entertaining and educational.
- Use graphics and videos in your content.
2. Increases Engagement with Targeted Audiences
Content marketing increases engagement with targeted audiences.
A visitor visits your website to find the solution to his/her problem. And they prefer a detailed content that provides best solution.
You can increase engagement with your consumers by providing detailed content.
It is your duty to show your expertise and deliver them a practical solution. Because might be your audience is not so smart, so it is good to offer precise content to them.
Make sure you respond every question which your audience arise or ask to you.
The simple way to make your audience love your post is to include images in your post.
[Tweet “Using images in post increase audience engagement up to 25% more than plain text.”]3. Content Marketing Generates More Qualified Leads
Many companies are successfully generating leads through content marketing.
B2B companies who blogs generate 60% generate more leads than those who do not.
It is the time when everyone is asking for real content to solve their problem. If you help them to get out of their problem, they will start a trust for you.
No matter which kind of business you have. Content is still king, if you do it right, it will reward your more qualified leads.
B2B companies have a documented plan to invest their 50% lead generation budget by up to 50% the coming year.
Content marketing never fails, it fails only when you don’t know how to do content marketing.
4. Content Marketing Increase Sales
Everyone do online business to grow their business online and increase revenue.
Many people think that content marketing does not help with sales, but it is not true. Content marketing directly improves overall sales of your product.
The only thing you need is, a solid content marketing strategy.
5. Content Marketing Builds Up Natural Link
Link building is one of the most important parts of online marketing.
Since Google has slapped website with its Penguin update, marketers are more concern to build natural links.
One of the best ways to create natural links is content marketing.
If you provide useful content that people love to read, they will more like to link back to your website and share it with their friends.
Content marketing is the best and cost effective way to build high-quality backlinks.
Guest blogging is a well-known tactic to build high-quality links from authoritative websites.
Jon Morrow is a guest blogging wizard. He generates an email list of 13,000 by using guest blogging.
If you are serious about natural link building, then content marketing should be your priority.
Conclusion: Benefits of Content marketing
Businesses who want to be ahead of their competitors and to be successful should start using content marketing.
Content marketing is not rocket science. Anyone can do content marketing for their business even it is small or big. It is essential to successful digital marketing.
Content marketing is the lifeblood of inbound marketing and without content, there is nothing to read and share.
What other benefits small businesses could get from content marketing? Let me know in the comment section below.
Engagement with the audience is the key to success.. I agree!
First of all its a must read article for Bloggers. Content marketing is very essential for a newbie bloggers, as it helps in link building, more traffic generation, building a reputation among the other blogs and also it is very useful from SEO point of view.
Content marketing in my view is the next big thing for B2B business growth. It helps in trust building with the audience, traffic generation and higher probability of those leads converting into qualified business. Good article !
Engagement with the audience is the key to success.. I agree!
Fantastic write up Umesh!
Really spot on with your diligent observations! I kinda relate to your reasoning about how content marketing boosts sales.
Thanks for the informative post!
Raghu