20 Smart Ways To Get More YouTube Subscribers in 2023

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Getting more YouTube subscribers is an art!

If you currently have a YouTube channel, you must be wondering how you can get more YouTube subscribers.

  • Should you buy YouTube subscribers?
  • Are there free ways to get more subscribers on YouTube?

With a smart strategy and persistence, you could be the next big YouTube star with tons of subscribers.

I have shared strategies that would help you to get more YouTube subscribers in no time.

How do I know that?

Because I have applied it and here is what my YouTube channel subscriber count looks like with only 200 videos.

YouTube subscribers
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Before, I share the strategies, an important outlook from the industry..

Video content is leading the way in the content marketing scene (as of 2023). YouTube is currently the leading platform for video blogging (vlogging), video sharing, and video marketing. It is a free platform offered by Google, and many (including me) love it.

Facebook and Twitter have recently stepped into the video marketing game, but they still fall way short of having the kind of impact that YouTube has.

With over a billion unique YouTube visitors per month, there is a large potential audience for every uploaded video. Whether it’s a video of someone performing a prank or a video of a fashionista’s summer wear review, YouTube is the go-to platform for video consumption.

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With a whole new lot of YouTube stars on the rise, it is definitely a platform to be considered by everyone looking for some online marketing and publicity.

YouTube is a great platform for bloggers to broaden their internet reach by making a personal connection with their followers.

The possibility for a blogger to leverage this social media giant and drive huge traffic from YouTube is high. To do that, one first needs to get more subscribers.

Note: This detailed guide to getting YouTube subscribers is long. Make sure you have enough time now to read it, or you can always bookmark it and read it later! 

21+ Smart Ways To Get More YouTube Subscribers in 2023

Another year has gone by and your resolution to rebuild that YouTube channel of yours has not been accomplished.

If you are thinking about revamping your YouTube channel, here are 21+ smart ways to gain more YouTube subscribers in 2023.

I recently had the opportunity to attend a YouTube fan-fest with a VIP invite (thanks to my wonderful acquaintances), and a little interaction with them will shed some light on how these things work out.

I have another associate who saw a tremendous amount of growth in his YouTube subscribers and viewers within a span of two years. Although his numbers might not be outrageous, they total well above a million views, which more than justifies his efforts.

All that said, correctly implementing these techniques will surely help you achieve your goals.

1. Add Watermark to your video

This is a nice little hack that you can use for your YouTube channel right away. Youtube let you add a watermark that could be shown on all your videos and at all the time. This adds another way for your viewers to subscribe to your channel. This is how this watermark looks like:

Add YouTube watermark
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To do this, head over to YouTube branding page here and add a new watermark.

YouTube channel branding
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Do notice, the various options to show the watermark. You can also remove any existing watermark and use a new one. Initially, I used my logo as a watermark but later on, I shifted to “Subscribe” icon which helped me to increase the number of subscribers.

You can download the below image (.gif) and use it as your watermark.

YouTube subscribe placeholder
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2. Configure YouTube account defaults

This is another nice hack that you can use to add a subscribe reminder in all your videos. Just like branding, YouTube lets you add default settings for all your future uploads.  You can use this feature to ask your users to subscribe to your videos in all your videos. (See screenshot below)

YouTube upload defaults
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To configure this, simply head over to YouTube defaults page and add a description that you would like to show in all your videos.

This is the default description I use in all my videos.

Default description YouTube
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I can always edit or remove anything at the time of uploading videos. This is such a time saver and ensures that I remind my viewers to subscribe to my channel.

3. Append your Channel URL with subscription string

This is another smart way to exponentially increase YouTube subscriptions from people who click on your channel link. In this trick, you will append your channel link with “?sub_confirmation=1”

Before: https://www.youtube.com/user/denharsh

After: https://www.youtube.com/user/denharsh?sub_confirmation=1 (Click on the link to see it in action)

What this does is, when a user clicks on your link with SML magic string (?sub_confirmation=1), they see the pop-up to quickly subscribe to your YouTube channel. (See the screenshot below)

Confirm channel subscription
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This removes the friction and lets users quickly subscribe to your channel.

You can use YouTube subscription string with tip#2 (above) or also when you add a YouTube channel link on your blog, social media or any other places.

4. YouTube Thumbnail image

Here is something many YouTube creators agree upon.

Create a custom video thumbnail for each video instead of letting one be randomly generated. This only makes sense.

Using annotations and relevant images as custom thumbnails for your YouTube videos will increase your videos’ CTR (click through rate). A custom video thumbnail with a minor annotation will tell your users what your video is all about.

YouTube currently offers a selection of thumbnails from three intervals – at the 1/4th mark, at 1/2 mark, and at the 3/4th mark. Choose the one that best illustrates what your video is about.

YouTube thumbnails help you attract new users to your channel and if you are not designing catchy thumbnails, you are missing out a lot.

The idle size for YouTube Thumbnails are: 1280 x 720 pixels

You can use tools like:

to create stunning YouTube thumbnails. They offer pre-made template and you can create eye-catchy thumbnails within minutes:

YouTube thumbnail
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If you are short of time, you can use Fiverr to hire someone to create thumbnails for you.

5. Create a plan (and script) for your videos

YouTube video script
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He who fails to plan is planning to fail.

– Sir Winston Churchill

The first step in getting started on your YouTube journey is to plan what your channel is going to be all about.

Then you need to plan the structure of the videos.

Decide what it is that you love creating and focus on developing related skills. Do not mimic trending YouTube channels. Doing what you love is more important for success on YouTube (and in life).

Videos tend to perform better if you write a script because scripts help you in organizing your videos efficiently and keep you on track. By sticking to a script, you’ll be able to stay on track without veering off to an unrelated topic. This script will also ensure a perfect flow of events resulting in a well-focused video.

Include as many details as possible in your video script:

  • The exact words you are going to say.
  • The actions you will be taking in the video.
  • The main points you need to stress.
  • Any necessary calls to action (click on this link, subscribe to my channel, etc.)

Also, identify your target audience and write your script based on their understanding.

Are they technically savvy?

Are they non-native English speakers?

Are they smart or dumb?

What are their levels of expertise in relation to yours? Do they want something funny or informative?

Identify who your audience is and use appropriate language.

6. Produce highly engaging content (obviously)

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It should go without saying, but you need to create content that is engaging, informative, and entertaining. Make sure it stays that way for the entire duration of the video. Losing the hook in the middle will cost you a lot of viewers.

Content that works the best is content that is either entertaining or informative. The content that really works the best is content that is entertaining AND informative. This is pretty standard with any kind of content marketing, but in particular, videos that inform and entertain are usually the most successful.

Specifically, you should be uploading a combination of burst and evergreen videos. Burst videos will be all the rage for a limited time, getting you instant hits, but will fade away as time passes by.

Evergreen videos are the ones that will get you archived views and will remain relevant irrespective of time. Ideally, if possible, you should try to create mostly evergreen content.

If you fear the wrath of the camera, you can try publishing ‘Screencasts‘. You can still make screencasts entertaining and informative.

Whatever you do, before you hit the publish button, make sure your videos are highly engaging and will be of value to your audience.

7. Increase your uploading frequency

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Now, this is easier said than done, but you cannot ignore its validity. The main reason someone subscribes to a channel is that they love the work of the publisher and want to see more of their videos.

YouTube subscribers usually do not like channels that don’t produce regular content. Especially in today’s digital age, consumers want continually more and more entertainment. You need to be able to keep up with your subscribers’ demands.

Consistency is the key to developing a long-lasting relationship with your subscribers.

Release your videos in a timely, recurring, and structured fashion. Try to publish one video per week… or at least one or two per month.

Stick to your schedule and do not upload videos off of this schedule. This will hurt your reputation. It’s like watching your favorite TV series; a new episode comes out according to a regular schedule. This consistency helps you stay engaged as a viewer.

8. Optimize YouTube Titles for CTR

Being distinguishable is the most important aspect of YouTube success.

One great way to do this is to give your videos offbeat names. This way, you’re going to be getting a lot of people coming to your channel based on curiosity alone.

Having quirky titles will play a major role in getting the views that your channel needs to benefit from the social proof factor.

But to get a maximum amount of views, you will also need to dive into the SEO part of YouTube marketing.

Here are 6 tips for optimizing your YouTube titles for greater reach:

  1. Use the keyword in the title. This had a larger impact on SEO in the past, but it still has a pretty large effect on video. Google crawlers don’t watch videos the way they read blog posts, so putting the keyword in the title will let Google bots know what your video is all about.
  2. Use Google Adwords to identify what people are searching for on the web. Try to tackle videos with a perfect blend of high volume searches and low competition.
  3. Don’t make the title too long. Google truncates the length of the video down to 66 characters and adds ‘YouTube |’ before the video (taking an extra 10 characters). Your ideal video title should be no more than 50 characters.
  4. Make the title descriptive. Give the audience a sneak peek as to what the video will be about.
  5. Make the title engaging. Like I said above, having a quirky title will get more people to click. The more clicks you have, the higher it will rank.
  6. Don’t use the word “video” in the title. This will only take up space and won’t help you rank higher on YouTube’s search engine (though it may have an effect on normal search engines).

In short, learn how to write catchy, relevant, and optimized titles.

9. Make the most of channel customizations

YouTube channel customization
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If you are going to get visitors to trust your brand on YouTube, you have to make the most of the customization options that YouTube has to offer.

Make yourself appear professional, and viewers will be sure to respect and trust you.

If you already run a blog with a bit of a following, make use of similar branding elements for your YouTube channel. This will make you easily recognizable across all platforms.

Having some well-crafted, custom channel art for YouTube will help you establish yourself as a brand.

Use a custom background header that includes some design elements from your blog.

Make the most of the YouTube channel bio and custom URL to finish up your channel customizations. Keep the bio short and to the point. You can always link to your blog’s URL in the video description for a more detailed bio.

Here is the perfect size for the YouTube channel cover: 2560 x 1440 pixels

10. Create an engaging channel trailer

YouTube offers a great feature called channel trailers that lets you automatically play a video upon the opening of a YouTube channel.

Your channel trailer is something you must carefully work on and constantly improve to keep visitors engaged.

This is the moment where you need to catch your audience’s attention within a few seconds. The perfect channel trailer is somewhere between 30 seconds to 60 seconds.

Here you will need to provide a reason for your potential subscribers as to why they must stay on your channel, and what it is that you have to offer them.

If you are good in front of the camera, give a quick, informative, and engaging introduction (with a well-structured script).

In your YouTube Channel Reports, check the viewer retention rates to see if you are killing off potential subscribers with a boring or lengthy channel trailer.

Tweak it until it’s perfect.

11. Use the right tools

Tubebuddy Youtube Publisher tool
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There are a lot of great tools out there. From tools to help you make videos to tools to help you promote your videos, using the right tools will help you increase your organic viewership.

And the more organic views you have, the more potential subscribers you can get.

For me, I have been using TubeBuddy for a while & I highly recommend it to anyone who is serious about YouTube marketing.

TubeBuddy will help you find more viewers, make more money, and automate your entire YouTube process. Definitely check it out.

Check out this video on how TubeBuddy can help:

Subscribe on YouTube

More YouTube tools:

12. Let people find your YouTube Channel

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YouTube provides an option to link to your official web page, and if you’ve got one, make sure you do it.

This makes sense, and there’s no reason for you not to do it.

The efforts you put into getting visitors to your YouTube channel can be capitalized on when you direct your most curious visitors to your website. Moreover, your channel will also become verified as an authentic representation of your brand on YouTube.

Under the channel settings of your YouTube page, add your website/blog URL to your channel.

You may also consider adding your website/blog URL in the channel description itself.

Similarly, add a ‘Subscribe’ button somewhere on your blog to drive more subscribers to your YouTube channel.

Read: How To Add YouTube Subscribe Button On Your Blog

13. Publish Longer videos (10+ minutes)

Although YouTube is home to many detailed, in-depth reviews and other such lengthy content, the high converting videos are the ones which are now more than 10+ minutes.

Earlier, shorter videos used to perform well but now as YouTube has gained the momentum, longer videos tend to rank higher.

Comscore reported in January 2014 that the average length of most YouTube videos was around 4.4 minutes. For content creators who are getting started, this is the golden number.

Follow this number until a following is built.

Once you have a good following, you can experiment with video length and see what your audience’s reaction is.

Keep it simple, informative, entertaining, and more than 10+ minutes.

This is no hard and fast rule, especially if your video could be done in <5 minutes, you could do that.

It is a tough challenge, but it’s worth your efforts.

14. Use A YouTube Intro & Outro

Your YouTube intro and outro not only helps in branding, but it will also make your video more entertaining.

Having an intro and outro will serve your brand and offer your video a sense of professionalism. It’s like the opening theme song of a TV show.

Moreover, an attractive intro will ensure that your viewers stay glued to the rest of the video.

Here is an example from my channel:

Subscribe on YouTube

Check out how you can get one of these for your YouTube channel.

15. Edit your videos ruthlessly

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Thomas Hawk, a well-renowned photographer, claims that for every single photograph that he publishes, he has ten rejected shots. The same goes with any type of editing.

Ruthlessly edit your YouTube videos and make sure only your best ones get published.

If you make haste about strictly adhering to your schedule and publish haphazardly, it will only hurt you and your brand as a whole. Make a lot of recordings while you are shooting a video, and make sure only the best parts get selected.

Take multiple shots if you don’t feel confident about a certain take.

Although I haven’t done much video editing on a Macintosh, Adobe Premier will work perfectly if you are based on Windows. Get the right editing tools to assist you in this (often) painstaking process.

If you are willing to invest more time and effort to understanding cinematography, I recommend you check out The Five C’s of Cinematography: Essential tips for filmmaking. It has some great cutting-edge techniques for both the novice and the seasoned cinematographer.

Here are the right YouTube dimensions for various quality:

  1. 2160p (4K) – 3840 x 2160 pixels
  2. 1440p (2K) – 2560 x 1440 pixels
  3. 1080p (HD) – 1920 x 1080 pixels
  4. 720p (HD) – 1280 x 720 pixels
  5. 480p – 854 x 480 pixels

16. Optimize your video descriptions

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Coming back to the SEO aspect of YouTube videos, the video description is not to be neglected.

The description will not only let your videos be found in search engines, they’ll also give potential viewers an idea of what your video is about.

But don’t overdo it. Having a very detailed description makes no sense because only the first few lines of your description show up when the video is initially loaded.

Again, like the title, you should use your keyword in the description, and again, don’t overdo it. Don’t think you’re outsmarting the search engine by adding in your keyword 17 times. Doing this will actually hurt your chances of showing up in searches.

Keep it natural and authentic.

Hint: You can try linking people to a ‘squeeze page’ in your video description.

17. Consider collaborating with fellow YouTubers

YouTube collaboration
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Collaborating on YouTube has become pretty common recently among top content creators.


  • Because collaboration benefits everyone.

It’ll be good for you, for your collaborators, and for the audience.

The creative process is a constructive one, and seeing other YouTubers as your competitors will only impede your progress, leaving you languishing and loathing others’ successes.

Try to reach out to similar users in your field and ask them out for an opportunity to work together on something interesting.

You’ll be able to connect to a new audience, your collaborator will be able to connect to a new audience, and your viewers will love all of this extra value they’re getting.

It’s a win-win-win.

18. Interact with your loyal fan base

Social media is built upon this intangible thread of connecting and interacting with fellow people.

  • It is all about how much you care.

When your fans know that you care about them, they will care about you.

Interact with your audience, and listen to their requests in the comments section of your videos. It is true that you may face certain backlashes and anger in your comments section, but brush it off with elegance and listen to your loyal fan base.

Reply to the comments under your videos, and make your viewers feel connected all the time. This will build trust, and they will respect you for caring about them.

19. Consider giveaways and video challenges

HNHH YouTube Giveaway
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Who doesn’t love giveaways?

Offer your audience something in return for all of their engagement on your YouTube channel.

A free YouTube giveaway or video contest will reward your current followers, and will help lure in new followers.

You can give away anything you want:

  • A new tech gadget.
  • A branded t-shirt.
  • A hosting subscription.
  • A new car…!

Whatever it is, your audience will love the chance of getting something for free, and they will tell all of their friends about it (especially if the prize is really good). This is not only free promotion, it’s free viral promotion.

For a really big giveaway, many YouTube hosts require users to follow all of their social media profiles to enter into the contest. I recommend this approach.

It’s best if the thing you’re giving away is related to your niche, but even if it’s not, your audience will still love getting something for free.

20. Cross-platform promotion is a necessity

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In this age of social media, being present and active on multiple social platforms is a pre-requisite for being alive.

If you’re trying to build a brand, being discoverable is a must. You need to be active on many major social media platforms.

You should at least have a profile on Facebook, Twitter, and Google Plus. But you can always opt for other ones like Pinterest, Instagram, Snapchat, and all of the others…

If being on too many social media platforms sounds like a logistical nightmare, you can use an auto-scheduling app like SocialPilot to help you stay organized and on a regular posting schedule.

You can also try Facebook Ads and Google Ads to promote yourself further on the web (I’d recommend trying Facebook Ads before Google Ads).

This is how successful brands are built.

By being visible on many places around the web, you set yourself up as an omniscient presence.

Bonus Tip: Hustle for your first 1000 YouTube subscribers.

Whatever you do, have an aggressive strategy to get out there and get your first 1000 subscribers as quickly as possible.

The ‘build it, they’ll come’ attitude won’t work on social media. You will need to promote your channel to your maximum abilities. A channel that’s quickly gaining buzz will also help you stay motivated to work even harder and create better videos for your audience.

Share with your friends what you’ve been working on, and ask for a subscription if they are interested. Remember, don’t keep pestering friends; they are not obliged to do anything.

Get out there on other social media platforms with some personal connections and let them know about your undertakings. Ask them for likes and subscriptions (if they’re interested).

Again, don’t pester anyone!

Conclusion: Keep experimenting and exploring

Only those who attempt the absurd will achieve the impossible.”

— M. C. Escher

What worked for someone else might not turn out to work for you. So, keep experimenting and stick to the methods that work… for you.

Keep experimenting with camera angles, backgrounds, video thumbnails, and all of the techniques in this article. Keep tracking your changes and the way they are affecting your audience’s behavior.

Stay true to your brand.

Building something of value on YouTube takes a lot of effort, time, perseverance, and a long-term commitment. But eventually, with patience, you can reap its benefits.

Here are FAQ’s:

⭐ Can you really buy YouTube Subscribers?

There are services that sell Youtube subscribers, and the quality is questionable. However, you can always buy YouTube video views by using Google AdWords.

⭐ Which is the fastest way to get YouTube subscribers?

You can do a few things such as:
1. Host a giveaway on YouTube
2. Buy YouTube videos by running ads
3. Promote your YouTube channel to your existing social platforms.

⭐ Do you need 1000 subscribers on youtube to get paid

Every YT channel now requires at least 1,000 subscribers and 4,000 hours of watch time per year.

⭐ Do YouTubers get paid for subscribers?

No, you don’t get paid for subscribers. However, you can change more to possible advertisers for having a high number of subscribers.

What are some other strategies you think should be mentioned here? Shout out your thoughts on how to build YouTube subscribers in the comments below.

Like this post? Share it with your friends!

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

97 thoughts on “20 Smart Ways To Get More YouTube Subscribers in 2023”

  1. Anwarul Karim

    Dear Sir,

    Everyone loves free things, so your suggestion of giveaways is a great one. This works best if you adapt it on a regular basis instead of just a few times per year.

  2. Bakari Chavanu

    I started taking my channel to a more quality level instead of just throwing videos up on my account. I’ve been watching and reading lots of content about developing a YT channel. The tips above are good, especially the one about not making videos too long.

  3. Shafi Khan

    Hi Harsh,

    First of all thanks for sharing this post, One thing I’ve noticed is having a unique style can seriously boost up your YT subscribers.

    Do what others are doing but add a new twist to it and your account will get popular pretty soon.

    Great read!

  4. Ashish

    Waiting for the reveal 🙂 9 years of SML
    Thanks harsh sir for every single information you shared with us.

  5. Shantanu Sinha

    Hello Harsh,

    Very informative post over here 🙂

    No, doubt in the recent time video content has doomed the Internet world. Online business owners are now days more focused on generating video based content for promoting their brands and products over the Internet and they are in turn getting an
    awesome feedback.

    Here also the rat race is on, to gain the number of subscribers so that they can create a win win situation for their Youtube channels.

    Indeed we need to move with a plan, moving forward without done with our planning is always going to fail out, so if we wish to crack the results then planning is must before we set things to roll of.

    Adding up extra long videos, do annoy the people, its good to make it short and direct to the point.

    Creating a high quality of videos can brings us huge amount of targeted audiences to us so its better to act smartly while
    creating an online video.

    Thanks for the share.


  6. Ankit Mishra

    Hello Harsh
    I personally noticed that if you could make a long duration video like 10 mins which are highly engaging or informative and people like to watch it till the end then it will not just going to rank you high in search results of youtube and other search engines but also can give you extra revenue as we can place multiple ads in our videos which have duration >10 mins. I always prefer long duration video for the ranking point of view.

  7. Elvis Michael

    Similarly to blogging, collaborating with relatable YouTubers can help bring a massive amount of targeted followers. it’s all about building friendships instead of viewing everyone as your competitor.

    Also, everyone loves free things, so your suggestion of giveaways is a great one. This works best if you adapt it on a regular basis instead of just a few times per year.

    For example, give away an item or a small Amazon gift card at the start of every month to the top commenter. You would soon be known (partly) as that YouTuber who gives away free things. Not to mention you’d also build a killer relationship with viewers.


  8. Adarsh

    Hello Sir, Thanks for these amazing tips, i have been running a youtube channel for few months but not able to increase subscribers so i think after making these changes my channel can skyrocket.
    Thanks again

  9. Susan Velez

    Hi Harsh,

    Great tips especially, since I am starting to focus more on increasing my YouTube subscribers. After reading some of these tips, there is quite a few things that I can do to help me out.

    Like blogging, I understand the importance of creating a consistent schedule. I upload a new video every Wednesday. This alone has been a huge thing for helping me stay consistent.

    I love the fact that I can schedule my videos using the YouTube scheduler. This way I know that my video will be published the day that I want it to be.

    One of the things that I’ve noticed is that I need to work on my outros. I have an intro that I use for all my videos. What do you use to create your intros and outros?

    Thanks for sharing these tips, I am going to start using them to see if I can increase my subscribers.

    Have a great day 🙂


  10. Anson

    Hi Harsh,
    I think the GiveAway is not a right approach I believe as you can not ask for Subscription in return of any gift in any kind, you can/might get penalized by Google for doing the same.

    1. Abhishek Verma

      Hello Anson,
      You’re right that Giveaways are not a right way to increase your YouTube subscribers. But As you’re saying that Google penalize YouTubers for this, I think this is not true.

      Abhishek Verma

  11. Yogesh Parmar

    Hi Harsh,

    Its nice and comprehensive but if you can get a case study it will really be great.


  12. MrGarfi

    The 5 minutes video tip is ok, but bare in mind that if you want to make more money from the ads it needs to be more than 10 minutes long.

  13. haresh

    How can setup youtube video auto HD 720p for everybody?

  14. Manish Bhatt

    thank you for information regarding YouTube subscriber. it’s really help.
    Manish bhatt

  15. Maveen Bhatt

    Thanks a lot it was really helpful. ……Thank you soo much. …


    Very helpful for a new youtuber.
    Thanks a lot.

  17. Dark Miss

    Great advice and definitely helpful for myself and other new YouTubers! I hope to make it big one day!

  18. Fred

    It definitely worked for us 😉

    Check youtube /peoplefacts

    Cheers everyone.


    I started my Youtube channel ( Rica’s Homey Space) a year ago and I didnt really do anything with it not until 3 months ago that I went bat @ss crazy doing these tips. Spent at least 2 hours a day to create, tweak, and constantly monitor it. My numbers are not that big yet but at least it has grown at a 30% til date. So these strategies do work.

    And yes pls check out my YT channel. I’m the chick that loves to be in my kitchen 😉

    1. Shawn

      Tubebuddy definitely is legit, I use it for my channel Journey Alberta and it’s made the whole process really easy. I especially like using it for scheduling my videos to go public.

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