Is your Youtube channel growing the same way your competitors are growing?
I’m a Youtube publisher from last 5 years & I struggle with publishing new videos at regular interval. Publishing is not the only problem I have, as I find it hard to get enough (decent) views on my uploaded videos. I always wondered, is there any trick that I’m missing that is blocking my growth on Youtube.
Few days back, I came across this Youtube optimization tool known as vidIQ plugin that made me figure out what all is lacking in my channel and preventing its growth. Today, you will be learning about this awesome tool that I have started using recently, and I believe every Youtube publisher should use it. VidIQ is an enterprise-level tool that you can freely use for basic features & pro features for a nominal price. Even though, I have a pro account; you can always start with their free chrome extensions & later on upgrade when you see the great results as I did. More on this later, & for now let me show you how this cool piece of tech will help you to grow your Youtube channel.
Update Feb 2016: I would suggest TubeBuddy over VidIQ for more features at lower price. I will be doing a comparison soon.
How to use VidIQ to grow any Youtube channel?
VidIQ is great for an invidual publisher like you & me or for digital marketing agencies who manages Youtube channel for their client. Most of us are aware of basic Youtube video SEO tips like use Keyword in the post title, use detailed description & make the video engaging. This is a common knowledge that every Youtube publisher have, but there is more than that one can use to give more visibility to their Youtube channel.
Let me first talk about their pro version which starts at only $10/month. It may sound too much for entry level Youtube publisher, but after learning about the features, you will also feel that $10 is a peanut price that we are paying for such awesome service.
To start with, VidIQ is a video analytics & marketing tool for Youtube publishers. This tool analyzes your Youtube account and gives you meaningful insights that help you to make actionable decisions. It is more than just a Youtube SEO tool, as it offers you your video analytics to learn how users are interacting with users.
Getting started with VidIQ is easy, as you need to connect it with your Youtube account. It will import all the videos to their dashboard, and from here all the magic begins. Have a look at the dashboard after it pulled details from all my Youtube videos.
You can sort any column based on views, shares, likes & other parameters. This gives you a great overview of popular videos from your Youtube channel. The fun part begins here, as you can click on any of the videos & make changes in descriptions, tags & also the title. This is super handy when you are optimizing your complete Youtube channel or your’s client channel.
Personally, I bother less about description part as I always add it when uploading the videos. What I liked here is the Youtube tagging part, as this one thing could help you to get more views on every video that you upload on Youtube.
VidIQ offers tag suggestion (You can use up to 50 tags) and using popular tags will help you to get unimaginable eyeballs to your videos. You add the first few characters & it would auto-populate the suggested tags. (See screenshot below)
Let me also share a smart way to take advantage of VidIQ youtube tags feature. This one even works for free users, but you need to install free VidIQ chrome extension. What this plugin does is, it shows you the tags used on any Youtube video that is not publicly available.
After installing the above free Chrome add-on, all you need to do is search for videos related to the one you are uploading & open the video with most views or based on the popularity.
This free add-on will show you the tags used by the video and also the traffic source that you can use for further outreach. See this video screenshot for better understanding:
All you need to do is, use all the tags in your videos & it would significantly increase your video visibility. This is one of the many uses of VidIQ.
Description campaign feature- Drive traffic to any of your landing page
This is one feature that will make you grab this tool right away. How about you add a few line of text with a link on all of your video description?
You might be thinking that it’s a tedious task to edit individual video description & you are not wrong. Any guy in the right state of mind would think the same, but this is where description feature of VidIQ makes this Youtube marketing tool remarkable.
You can see the performance (Below) from one of the campaigns that I ran for 25 days:
Clicking on Stop campaign will automatically remove your campaign text & links from all videos.
There are many more features that I’m yet to explore such as competitors feature, where you can compare your Youtube channel growth with one of your competitors. Another feature call enables optimization that I will be testing in coming days.
For now, you can create an account on VidIQ & import your channel for free to start optimizing all your uploaded Youtube videos.
This was one unique tool that I found for Youtube publishers like you and me. If you know of any other tool like VidIQ, let me know in the comment section.
Last but not the least, do share this post with your friends who upload videos on Youtube. It might help them to grow their channel & they would thank you later.