Importance of Outbound Links for SEO

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Importance of Outbound Links for SEO

Have you ever thought about outbound link SEO. How and why it’s important to have a quality outbound link from your Website? Sounds little confusing but when we are looking into post panda world, I’m going to talk about Importance of outbound links for SEO.

We have already talked about how to get more backlinks to your website which will eventually help in increasing the inbound links, but at the same time you should consider opting an outbound link strategy to make sure your blog is never devalued.

What are Outbound links?

Links which are pointing to some other domain from your site, is called as outbound links. When you are linking out to related domains, it not only helps in search engine understanding your niche but also helps in increasing the trust and quality of your site.   They plays a vital role in blog’s SEO.

  • Get targeted visitors.
  • It gives clear idea about your blog to search engines because of relevant links.
  • Best way to be in touch with bloggers having same niche.

Outbound Links

Benefits of Outbound Link from SEO perspective:

Before, I go with regular benefits of outbound link SEO, let me talk about Google related link operator. Which is like any other operator in Google search, and you can use to see what all links according to Google is relevant to your site. And needless to say, a good related site link is when your site is listing all important and popular sites in your niche. FYI, even comment link is counted as related links and if someone is commenting on your blog on every post, he might get benefit of getting featured as related site. You can search for, in Google to see related site links.

Google related operator

And if your site is showing some spammy links as relevant links, it’s time you should read our guide on : Blog comments: When it is useful and when it’s harmful? Alright, so I guess you get an idea of why your outbound links are so important and now lets look at the point and things which you should consider while linking out.

link to relevant blogs

Getting outbound links for your blog never means that you must linkup to bad neighbors. Search engines keeps track of outbound links thus avoid linking to banned sites or bad blogs. Try to linkup with blogs having same niche as your blog. This will help you to attract targeted visitors to your blog. Try to tank domain which is already trusted and have good Moz rank and domain value.

No link Farms

There are many online services which will assure to give you plenty of outbound links, keep your hands off from these kinds of services. It would be tough for you to analysis where your blog is linked and is that blog relevant to your blog or not? There are chances that you might get banned from search engines because of linking to bad websites or blogs. Specially avoid two way backlinks and when you are linking to some domain, make sure it’s not a part of private blog network, as in recent Google panda updates, Google has started taking down all such private blog networks and devaluing their link value.

Avoid too many outbound links

Having links pointing out is good but then again over doing is not suggested from readers perspective. You should try to concentrate more on internal linking, one of the part of Wikipedia SEO strategy and link out to the website which make more sense and relevant to your page.  Link to less blogs but only to relevant blogs. Though pages like, top 101 websites, 20 dofollow forums and other such pages, where there are many outbound links exist, they rank well. So make sure your content is useful and take care of on page optimization of your pages.

Provide and ask for links

It’s always good to use give and take system in blogging. If you have any blog post where you can link to other’s blog post, you must provide link in your post. This will improve content of your post as well as you can ask for link exchange with other blogger. This link exchange will be helpful for getting targeted traffic to both the blogs.

Whom you must link too?

There are many strategy which you can follow for linking out. My simple suggestion is, when you are not so sure, try to link complex words to dictionary words or Wikipedia links. Yah! wikipedia is one most trusted domain from Google POV:

There might be questions about outbound links that whom you can target for linking your blog. Here are few suggestions for creating outbound links:

  • Links to pages which actually add value and cover the topic really well.
  • Link to blogs having good PR or Successful blogs.
  • Link to the bloggers in your networks or same niche, this will help you to create community with fellow bloggers.

One thing which we have started doing at ShoutMeLoud, we pick those words which are useful but meaning may not be so familiar and link to good and reliable source, or if we have a topic on that post, we interlink to that. If you are worried about bounce rate, always try to make outbound link open in new tab.

Also, post panda world, I have seen most of top ranking pages in Google have atleast few outbound link to relevant and high ranking pages, which helps them to boost their ranking. Well, I would like to know what’s your strategy for outbound links and when do you use nofollow for them? Also, do you care about anchor text when linking out to any other page? I also suggest to try Zemanta plugin, which also works great to increase the quality of outbound link from your website or blog.

Do let us know what outbound linking strategy you are following to link to other site?

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Article by Whiztechy

Whiztechy has written 68 articles.

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  1. says

    Outbound links indicate that you are at least citing your sources as any good researcher would do, especially if you are intending to produce quality content for your website. You must have sources.

  2. says

    Thank you for posting this great article! I have included outbound links in my website that link to the heavier hitters in credible resources. It validates what you are saying when you have the most credible references in hot links with anchor text.

    Greg Kapitan

  3. says

    Relevancy is the most important thing to check before linking to an external domain page apart from their DA, PA and content quality.
    Apart from Related operator, we can use Inurl operator with keywords to find relevant external blog posts on a topic.
    Outbound linking is always a good strategy for building trust, community and relationships. Always recommended.
    Nice read @Ruchi and @ShoutMeLoud.

  4. says

    Great post.
    I didn’t know about related operator. Moreover it surprised me to see Labnol as related blog to SML.

    Coming to the mainstream,
    Matt Cutts said that having outbound links less than 100 is natural.
    As long as the sites that you are linking to are great blogs, then it should not hurt you. No matter whether it is dofollow or nofollow.
    Many of the blog aggregation sites like AllTop have more than 100 links. But it will now be a problem, because they aggregated, and are of high quality.

    Content curation is not bad as long as it does not hurt user experience.

    Akshay Hallur.

  5. Rajat says

    I totally agree with this. Giving outbound links is a good way to connect to website and blogs of similar niche. It gives a fair idea to search engines that what your article is all about. In addition to that you also get more visitors to your site.

  6. says

    Can somebody please tell me how websites like Pinterest and Wanelo manage their SEO. They are sending thousand external links to other related websites.
    Does google like these type of websites?

  7. Mohit says

    Good article worth reading and cheers to ruchi for individually replying the comments of fellow bloggers. This is another way of increasing links :).
    On a serious note I believe there is no formula on how many links but yes I feel that 2-5 inbound links and 2-5 links for outbound links for a page of 500-1000 words is a good idea.

  8. Emploi Au Maroc says

    what I know is the outbound links must be very FEW.
    if you have many you will give a bad impression for SEO


  9. Lahiru says

    out bound links always good idea to stimulate search engines . “Ruchi” your correct , those out bound linking pages should need high page rank to get better results.great post and thanks for sharing

  10. Karthikeyan says

    You Shared a Nice Article, Got a Clear Idea about Outbound Links, Will Do them on my Blog! :)

  11. All Is Well says

    I read on problogger that. Out bound links is also very important as in bound links. It will increase the chances of higher seo and ranking. So, always give out bound links wisely.

    • says

      Agree with you Chendrashekhar, every blogger must remember that If you do anything too much in blogging ( Tweets, inbound links, outbound links) while results in spamming.

  12. Muhammad Qasim says

    I always ingnored the importance of outbound links
    Nice tips Ruchi. Will consider all these points you’ve mentioned from now onwards :)

    • NpXp says

      It’s all about taking and never giving out when its necessary lol.

      This is the reason why bloggers fail to give out few valuable outbound links to others ;)

      I always give out credits and links on my blog wherever it is necessary ;)

        • Ayush Chandra says

          Agree with you on this post. But i have a little different question. Will we give priority to built outbound links below to our internal on-page links? Is it correct to built an quality outbound link (same link) again and again on different articles when needed?

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