How Outbound Link Improves Your Blog Authority & Ranking

Outbound Link Benefits

Have you ever thought about outbound link SEO? Have you considered why it’s important to have quality outbound links from your website or wondered how to produce them?

Because we’re working in a post-panda world, I’m offering up this post to help you to understand the importance of outbound links for SEO.

We have already talked about how to get more backlinks to your website which will eventually help in increasing the inbound links, but at the same time you should consider employing an outbound link strategy to make sure your blog is never devalued.

What are outbound links?

Outbound links are links that point to some other domain from your site. When you link out to related domains, it not only helps the search engine to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO.

Outbound links:

  • Get targeted visitors.
  • Give search engines a clear idea about your blog because of relevant links.
  • Offer the best way to be in touch with bloggers having same niche.

Outbound Links

Benefits of outbound links from the SEO perspective:

Before I describe the general benefits of outbound links, I’d like to introduce you to the Google related link operator. Like any other operator in a Google search, you can use Google’s related link operator to see what links are relevant to your site according to Google! A good related site link for your site will list all of the important and popular sites in your niche. FYI, even a comment link is counted as related links, and if someone is commenting on every post published on your blog, he may even see the benefit of being featured as related site.

You can search for “related:(your domain name).com” in Google to see related site links.

Google related operator

If you check related links for your site and find some spammy links as relevant links, it’s time for you to read our guide on : Blog Comments: When are they Useful and When are they Harmful?

Now that you have a basic idea of why your outbound links are so important, let’s look at the things you should consider when linking out.

Link to relevant blogs!

Getting outbound links for your blog never means that you must linkup to bad neighbors. Search engines keep track of outbound links, helping you to avoid linking to banned sites or bad blogs.

Try to link up with blogs having same niche as your blog. This will help you to attract targeted visitors to your blog. Try to link to domains which are already trusted and have good Moz rank and domain value.

No link farms

There are many online services which will assure you that they will give you plenty of outbound links.  Stay away from these kinds of services.

First of all, it would be difficult for you to know where your blog is being linked and whether or not that linked blog is relevant to your blog.

Worse yet, there is a possibility that your site could be banned from search engines because a service like this has linked your site to bad websites or blogs.

Especially avoid two-way backlinks, and when you are linking to any domain make sure it is not a part of a private blog network. Following recent Google panda updates, Google has been taking down all such private blog networks and devaluing their links.

Avoid having too many outbound links

Having some links pointing out is fine, but having too many outbound links can be annoying from the perspective of your readers.

Try to concentrate more on internal linking, (part of Wikipedia’s SEO Strategy), and link out to only to some websites that are relevant to your page.

Link to fewer blogs and only to relevant blogs. There are some pages that link out to, for instance, “The Top 101 Websites” or “20 Forums to Follow” and other similar pages which rank well despite using multiple outbound links.  But in general posts, we want to take care not to link out too much for a better reader experience.

Most importantly, make sure your content is useful, and take care of on-page optimization.

Provide and ask for links

In blogging it is beneficial to everyone to use the give-and-take system. If you have a blog post in which you refer to another author’s blog post, you need to provide the link in your post. This will improve the content of your post and will allow you to ask for a link exchange with the other blogger. This link exchange will be helpful for bringing targeted traffic to both blogs.

To whom should you link?

There are many strategies which you can follow for linking out. My suggestion is that when you want to give a reference or explanation in your post but you are not entirely sure where to link out (what information to point to as your reference), try to link complex words to dictionary words or Wikipedia links.  (Yes! Wikipedia is still one of the most trusted domains from Google POV!)

Here are a few suggestions for creating outbound links:

  • Link to pages which actually add value and cover the topic very well.
  • Link to successful blogs having good PR.
  • Link to the bloggers in your network or in your niche, helping you to create a community with fellow bloggers.

One strategy we have long employed here at ShoutMeLoud is that when we use words that are useful but their meaning may not be familiar to our readers, we link to a good and reliable source, or if we have a post on that topic, we interlink to that.

Keeping bounce rate in mind, always try to make outbound links open in new tab.

Also in this post-panda world, I have noticed that most of the top ranking pages in Google have at least a few outbound links to relevant and high ranking pages, which helps them to boost their ranking.

What’s your strategy for outbound links, and when do you use nofollow for them?

Also, do you care about anchor text when linking out to any other page?

As a suggestion, you can try the Zemanta plugin, which works well to increase the quality of outbound links from your website or blog.

If you find the information in this post useful, be sure to share it with your fellow bloggers and friends via Facebook, Twitter, Google Plus or any of your social media forums.

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Article By
A Shouter who love to help the blogging community grow.


COMMENTs ( 28 )

  1. says

    Very nice information, I never thought that outbound links are that important. I usually add 2,3 links and with ref nofollow. Don’t now if thats a good practice.

  2. says

    I use to find it difficult to include outbound links in my post because i was afraid it might increase my bounce rate. But after reading this article, i understand it better. Thanks Ruchi

  3. says

    Great post, i was in a real dilemma about whether to go for outbound links are not as it will lead to loss of my visitors, but after reading this i realize the importance of it. I have one question for you, Is it necessary to outbound only relative domains or i can just outbound to any like wiki, its not a niche so can this be useful?

  4. says

    It is very heppfull blog for my SEO strategy. I was really very confused about the outbound links. My plug in asking me to add outbound links but some fellow’s saying no for that. But your blog helped me clearing my doubts about it. I am commenting on this on your suggestion that your comment on a relevant blog with your website link help in your reliability. My website is related to Paragliding in Bir Billing, Himachal Pradesh which is going to host 1st paragliding world cup in India in the month of Oct this year.

  5. says

    Outbound links indicate that you are at least citing your sources as any good researcher would do, eespecially if you are intending to produce quality content for your website. You must have sources.

  6. says

    Thank you for posting this great article! I have included outbound links in my website that link to the heavier hitters in credible resources. It validates what you are saying when you have the most credible references in hot links with anchor text.

    Greg Kapitan

  7. says

    Relevancy is the most important thing to check before linking to an external domain page apart from their DA, PA and content quality.
    Apart from Related operator, we can use Inurl operator with keywords to find relevant external blog posts on a topic.
    Outbound linking is always a good strategy for building trust, community and relationships. Always recommended.
    Nice read @Ruchi and @ShoutMeLoud.

  8. says

    Great post.
    I didn’t know about related operator. Moreover it surprised me to see Labnol as related blog to SML.

    Coming to the mainstream,
    Matt Cutts said that having outbound links less than 100 is natural.
    As long as the sites that you are linking to are great blogs, then it should not hurt you. No matter whether it is dofollow or nofollow.
    Many of the blog aggregation sites like AllTop have more than 100 links. But it will now be a problem, because they aggregated, and are of high quality.

    Content curation is not bad as long as it does not hurt user experience.

    Akshay Hallur.

  9. Rajat says

    I totally agree with this. Giving outbound links is a good way to connect to website and blogs of similar niche. It gives a fair idea to search engines that what your article is all about. In addition to that you also get more visitors to your site.

  10. says

    Can somebody please tell me how websites like Pinterest and Wanelo manage their SEO. They are sending thousand external links to other related websites.
    Does google like these type of websites?

  11. Mohit says

    Good article worth reading and cheers to ruchi for individually replying the comments of fellow bloggers. This is another way of increasing links :).
    On a serious note I believe there is no formula on how many links but yes I feel that 2-5 inbound links and 2-5 links for outbound links for a page of 500-1000 words is a good idea.

  12. Emploi Au Maroc says

    what I know is the outbound links must be very FEW.
    if you have many you will give a bad impression for SEO


  13. Lahiru says

    out bound links always good idea to stimulate search engines . “Ruchi” your correct , those out bound linking pages should need high page rank to get better results.great post and thanks for sharing

  14. Karthikeyan says

    You Shared a Nice Article, Got a Clear Idea about Outbound Links, Will Do them on my Blog! :)

  15. All Is Well says

    I read on problogger that. Out bound links is also very important as in bound links. It will increase the chances of higher seo and ranking. So, always give out bound links wisely.

    • says

      Agree with you Chendrashekhar, every blogger must remember that If you do anything too much in blogging ( Tweets, inbound links, outbound links) while results in spamming.

  16. Muhammad Qasim says

    I always ingnored the importance of outbound links
    Nice tips Ruchi. Will consider all these points you’ve mentioned from now onwards :)

    • NpXp says

      It’s all about taking and never giving out when its necessary lol.

      This is the reason why bloggers fail to give out few valuable outbound links to others ;)

      I always give out credits and links on my blog wherever it is necessary ;)

        • Ayush Chandra says

          Agree with you on this post. But i have a little different question. Will we give priority to built outbound links below to our internal on-page links? Is it correct to built an quality outbound link (same link) again and again on different articles when needed?