We have been learning a lot about inbound link, which is basically links coming from outside domain and we all have seen importance of inbound links for SEO. Have you ever thought about outbound link SEO. How and why it’s important to have a quality outbound link from your Website? Sounds little confusing but when we are looking into post panda world, I’m going to talk about Importance of outbound links for SEO.
We have already talked about how to get more backlinks to your website which will eventually help in increasing the inbound links, but at the same time you should consider opting an outbound link strategy to make sure your blog is never devalued.
What are Outbound links?
Links which are pointing to some other domain from your site, is called as outbound links. When you are linking out to related domains, it not only helps in search engine understanding your niche but also helps in increasing the trust and quality of your site. They plays a vital role in blog’s SEO.
- Get targeted visitors.
- It gives clear idea about your blog to search engines because of relevant links.
- Best way to be in touch with bloggers having same niche.
Benefits of Outbound Link from SEO perspective:
Before, I go with regular benefits of outbound link SEO, let me talk about Google related link operator. Which is like any other operator in Google search, and you can use to see what all links according to Google is relevant to your site. And needless to say, a good related site link is when your site is listing all important and popular sites in your niche. FYI, even comment link is counted as related links and if someone is commenting on your blog on every post, he might get benefit of getting featured as related site. You can search for, related:domain.com in Google to see related site links.
And if your site is showing some spammy links as relevant links, it’s time you should read our guide on : Blog comments: When it is useful and when it’s harmful? Alright, so I guess you get an idea of why your outbound links are so important and now lets look at the point and things which you should consider while linking out.
link to relevant blogs
Getting outbound links for your blog never means that you must linkup to bad neighbors. Search engines keeps track of outbound links thus avoid linking to banned sites or bad blogs. Try to linkup with blogs having same niche as your blog. This will help you to attract targeted visitors to your blog. Try to tank domain which is already trusted and have good Moz rank and domain value.
No link Farms
There are many online services which will assure to give you plenty of outbound links, keep your hands off from these kinds of services. It would be tough for you to analysis where your blog is linked and is that blog relevant to your blog or not? There are chances that you might get banned from search engines because of linking to bad websites or blogs. Specially avoid two way backlinks and when you are linking to some domain, make sure it’s not a part of private blog network, as in recent Google panda updates, Google has started taking down all such private blog networks and devaluing their link value.
Avoid too many outbound links
Having links pointing out is good but then again over doing is not suggested from readers perspective. You should try to concentrate more on internal linking, one of the part of Wikipedia SEO strategy and link out to the website which make more sense and relevant to your page. Link to less blogs but only to relevant blogs. Though pages like, top 101 websites, 20 dofollow forums and other such pages, where there are many outbound links exist, they rank well. So make sure your content is useful and take care of on page optimization of your pages.
Provide and ask for links
It’s always good to use give and take system in blogging. If you have any blog post where you can link to other’s blog post, you must provide link in your post. This will improve content of your post as well as you can ask for link exchange with other blogger. This link exchange will be helpful for getting targeted traffic to both the blogs.
Whom you must link too?
There are many strategy which you can follow for linking out. My simple suggestion is, when you are not so sure, try to link complex words to dictionary words or Wikipedia links. Yah! wikipedia is one most trusted domain from Google POV:
There might be questions about outbound links that whom you can target for linking your blog. Here are few suggestions for creating outbound links:
- Links to pages which actually add value and cover the topic really well.
- Link to blogs having good PR or Successful blogs.
- Link to the bloggers in your networks or same niche, this will help you to create community with fellow bloggers.
One thing which we have started doing at ShoutMeLoud, we pick those words which are useful but meaning may not be so familiar and link to good and reliable source, or if we have a topic on that post, we interlink to that. If you are worried about bounce rate, always try to make outbound link open in new tab.
Also, post panda world, I have seen most of top ranking pages in Google have atleast few outbound link to relevant and high ranking pages, which helps them to boost their ranking. Well, I would like to know what’s your strategy for outbound links and when do you use nofollow for them? Also, do you care about anchor text when linking out to any other page? I also suggest to try Zemanta plugin, which also works great to increase the quality of outbound link from your website or blog.
Do let us know what outbound linking strategy you are following to link to other site?
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