When we talk about making money via blogs there are some easy ways like Adsense, Ad programs, Affiliate marketing, Direct advertisement sales, and also Paid reviews. With the evolution of blogs, and companies realising importance of getting word out on blogs, paid reviews are going any time high. If not paid reviews, most of web companies, offers giveaways, sponsor posts, to make sure their brand name is heard by your readers. Needless to say, this is very effective, as such brand name stays online for long. For a blogger, it’s a great opportunity to earn more from their blog.
Paid reviews are something which many people knows and ignore about it. They don’t even realize money lying behind paid reviews. If you have a niche blog on any topic, such as you write a lot on webmaster tools and SEO, chances are high that many people will contact you to review their product on your blog.
In most of the cases paid reviews are done with three reasons:
- Link back
If you have a good page rank blog, chances are high that many advertisers will contact you to do the review with link back. Since you have an authority blog and in the same niche, such back links count a lot.
Traffic is one another reason which help you to get lots of paid review for your blog. Such advertisers are not targeting link back, but are more inclined to get the targeted traffic , so that they can make sales. So if you have a nice website, and you driving targeted traffic from Google, you could easily attract advertisers for buying reviews on your blog.
Suppose I create a new product, and people don’t know about it. The easiest way to do it, is by buying some cheap paid reviews on some popular blogs and websites , related to the product niche. This will create brand awareness and people will start learning about the product. This is same as, 468*60 banners at header are said to have very less CTR, but again a nice banner there, will make sure that people will see and understand about the product.
Should you do a paid review or not?
A paid review is like an affiliate marketing post, where you write about a product and people buy it because of an honest review. But bloggers often forget that they should try the product before writing any review about the product. If your blog audience really likes your reviews, make sure you ask the advertisers to let you try the product so that you can write an honest review.
In my opinion there is no harm in doing a paid review but make sure you review only those product which is related to your niche and is used by you directly or indirectly.
Do let us know your opinion about paid review? Do you accept offer for paid reviews? What criteria you keep to accept any paid post?