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Paid Reviews: Good, Bad, or Ugly?

Paid Reviews: Good, Bad, or Ugly?

paid reviews When we talk about making money via blogs there are some easy ways like Adsense, Ad programs, Affiliate marketing, Direct advertisement sales, and also Paid reviews. With the evolution of blogs, and companies realising importance of getting word out on blogs, paid reviews are going any time high. If not paid reviews, most of web companies, offers giveaways, sponsor posts, to make sure their brand name is heard by your readers. Needless to say, this is very effective, as such brand name stays online for long.  For a blogger, it’s a great opportunity to earn more from their blog.

Paid reviews are something which many people knows and ignore about it. They don’t even realize money lying behind paid reviews. If you have a niche blog on any topic, such as you write a lot on webmaster tools and SEO, chances are high that many people will contact you to review their product on your blog.

In most of the cases paid reviews are done with three reasons:

  1. Link back
  2. Traffic
  3. Exposure

Link back

If you have a good page rank blog, chances are high that many advertisers will contact you to do the review with link back.  Since you have an authority blog and in the same niche, such back links count a lot.

Traffic

Traffic is one another reason which help you to get lots of paid review for your blog. Such advertisers are not targeting link back, but are more inclined to get the targeted traffic , so that they can make sales. So if you have a nice website, and you driving targeted traffic from Google, you could easily attract advertisers for buying reviews on your blog.

Brand Awareness

Suppose I create a new product, and people don’t know about it. The easiest way to do it, is by buying some cheap paid reviews on some popular blogs and websites , related to the product niche. This will create brand awareness and people will  start learning about the product. This is same as, 468*60 banners at header are said to have very less CTR, but again a nice banner there, will make sure that people will see and understand about the product.

Should you do a paid review or not?

A paid review is like an affiliate marketing post, where you write about a product and people buy it because of an honest review. But bloggers often forget that they should try the product before writing any review about the product. If your blog audience really likes your reviews, make sure you ask the advertisers to let you try the product so that you can write an honest review.

In my opinion there is no harm in doing a paid review but make sure you review only those product which is related to your niche and is used by you directly or indirectly.

Do let us know your opinion about paid review? Do you accept offer for paid reviews? What criteria you keep to accept any paid post?

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Article by Harsh Agrawal

Harsh has written 1058 articles.

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{ 20 comments… add one }

  • Mukul Bansal

    I do not have a tech blog. Is it still possible for someone approaching me for a paid review on my blog ?

    Reply
  • Sniff India

    i don’t think search engines really likes paid reviews, perhaps a blogger should take that into account before going into paid reviews…

    Reply
  • Harsh Jha

    I agree that product should be tried well before writing review and it should be an honest one.

    Reply
  • Lee Ka Hoong

    I used to accept paid review which has related content with my blog, also I’ll write based on what I experienced, what I saw and what I felt.

    Reply
  • Malhar Parve

    I think its nothing bad in talking about good product and reviewing it on your blog. I don’t agree with Tushar as if your blog visitors see the implementation of an application or tool on the blog about which you had given a good review then they will definitely buy that application or product.

    Reply
  • Dana @ Online Knowledge

    Yeah, paid review is one of many normal ways to earn money. My biggest earn still from paid review until now.

    Reply
  • Sujoy

    The key thing here is sometimes the product provider or the sponsor for the review might ask for good reviews, whereas in reality the product is completely rubbish. Bloggers need not feel the urge to unnecessarily praise a product just because they are getting paid to review. A nice way to put the defects up-front is to address them as room for improvement.

    Reply
  • IndianCashMaker

    i have often read that paid reviews do not get well with readers…may be because reader knows the blogger is doing this for money and he is not completely honest with his opinions

    Reply
  • chandan

    Yes Harsh, paid review is one good option for make money blogging, we have gain much knowledge about the products so that we can write one nice review.

    Reply
  • ProVamsi @ India365

    “Nothing for bloggers But holes to pockets for companies.”
    @ Aravind, awesome man. I started laughing loudly, instantly after looking at your comment forgetting the fact that that I’m in my office. Every body started looking at me strangely for five minutes after that. Things are ok now. Excellent timing man.

    Reply
  • aravind

    Nothing for bloggers But holes to pockets for companies.

    Reply
  • S.Pradeep Kumar

    My aim is make a paid review look like a normal article.. :D

    Reply
  • SmashinGeeks

    I think Paid reviews are not so ugly.

    Reply
  • kainth56

    I have tried Paid reviews but I never get good products to review so never reviewed a bad product. Still waiting to have some good review products that can give some extra bucks for my pocket

    Reply
  • Rajesh Kanuri @ TechCats

    me personally love to do paid reviews at my blog and at the same time I prefer to be honest.. referring a wrong product to my readers will damage my reputation.. so I will be careful in choosing the reviews.. recently I have rejected a couple of paid review offers although they offer a decent amount..

    Reply
    • Harsh Agrawal

      Thats so nice of you Rajesh, and maintain your principles. Because sometime.. Lots of money are involved in paid reviews and people fall for the trap.
      So better use or verify if product is good for your readers or just a waste..

      Reply
  • George Serradinho

    I have not done any paid reviews yet and I don’t know if I actually would, I guess it depends on who approaches me and what kind of product it is. Thanks for breaking it down for us and maybe I will write a post about me accepting paid reviews.

    Reply
    • Harsh Agrawal

      And in case if you do, also mention the Disclosure about it’s a paid review. Or create a Disclosure page.. :)

      Reply
  • Sushant

    It also helps novice bloggers to generate some quick bucks

    Reply
    • Harsh Agrawal

      Thats true Sushant, but again for quick bucks, some new bloggers forget to verify the legality of product they review.

      Reply

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