The difficult part is drawing a line between self-promotion and building a powerful brand. Some of you may know that itchy feeling of dropping a link to your best article and using your keyword name as your commentator name (along with other mistakes new bloggers often make).
Commenting remains one of the easiest ways to drive traffic.
Building backlinks and forming relationships with other bloggers are certainly some key benefits of strong commenting habits. There are, however, people who focus on quantity, perhaps misunderstanding that more comments do not equal more traffic and improved relationships with fellow bloggers.
The only time comments will help is if the comments add value and are meaningful, useful additions to a post.
Always remember, when talking about comments:
- Quality is better than quantity.
And indeed, I have personal experience to back up this statement, as my blog has benefited from good commenting habits, and I have built good relationships with other bloggers by adding useful, meaningful comments onto their blogs.
What kind of blog comments do we hate?
I moderate more than 100 comments every day, and I know what kind of comments make me feel good or give me food for thought, and what kind of comments leave me with a negative feeling or no feeling at all.
- “Nice info!”
- “Great share!”
- “Useful post”
- “Amazing write-up!”
Such comments may be positive in nature, but they add no value whatsoever to the post. Nobody wants to read a meaningless drivel that simply takes up space. A blog’s commenting feature should only be used to add value to the post.
If you are making the mistake of adding meaningless 2-3 word comments on various blogs, you are wasting your time, and more importantly, you are wasting the time of the other blogger — annoying fellow bloggers is not the point of commenting.
You might add 100 comments on various posts of any blog, but you will never build a good relationship with that blogger, you will never benefit from your meager efforts, and you will be hurting your own brand name.
How can you add value to your comments?
Let’s talk about how to develop a practice of good, strong, meaningful commenting that will benefit you and your fellow bloggers and readers.
First, I suggest that you sign up for Gravatar so that you can add a personal image or brand image to your commenting profile. This is a must-have requisite when looking to brand yourself.
Next, whenever you read a post that you find useful or meaningful in some way, think about how you can add value to that post.
If you read a post that you think is deserving of only a “good info” or “good share”, then you don’t have anything meaningful to add to the post, and don’t comment. But, if you liked the post, you should consider sharing the article to show your appreciation and/or respect.
If you are going to add commentary, state clearly what you liked about the post, or mention how the post has helped or enlightened you as a reader. If you have additional information, add it within the context of your comment.
Have you tweeted the post? If so, mention it in your comment. This will let the blogger know that you respect what he/she has written and that you appreciate and value the great work that he/she does.
For more info on commenting, check out this awesome resource:
Add your thoughts on commenting in the comments section below! But make sure it’s adding value!!
If you find the information in this post useful, share it with your friends!