This is the third article in the Udemy Series. In the previous articles, you learned how to make money launching an online course on Udemy, and how to create a course on Udemy.
According to Udemy, Bees Ho, one of the top ten instructors on Udemy has earned around $218,935 in sales through her course “Learn to Develop an iPhone or iPad App in 4 Weeks”. How do you think she got noticed out of 14,000+ instructors, and 25,000 courses on Udemy?
Many of you may be thinking that her course material is excellent. This is true, but how do you think that such a vast audience discovered her?
In today’s post, I will share tips and tricks for the successful marketing of your Udemy course. These are methods used by some of the top instructors of Udemy, which have worked very well for them and yet have not cost them a penny!
Tips for promoting your Udemy course
1. Get positive reviews from friends and family
Once your course has launched, the first step to promoting your course is to get at least five positive reviews for your course. You can ask your friends and family to leave feedback about your course. Having a positive review builds confidence and trust, and offers the maximum probability of converting a lead into a potential customer from day one when you start driving traffic to your course.
2. Send emails to your audience
If you have an email list, this should be one of your top marketing priorities for your Udemy course. Before sending out a newsletter, strategize an effective email marketing campaign for converting your prospects into customers. For example, if you are selling a course on iOS app development, you can create multiple newsletters on sample code, features, operating systems, etc., and you can add a link to your course at the end of the newsletter. This will not only educate your subscribers, but there is a high probability that the subscribers will buy your product. Your aim should be to educate and sell.
Try to be simple and informal. Don’t be too flashy or overly promotional. Write an effective subject line that will compel the reader to click. You can create a separate newsletter for your Udemy course, and you can include the link to your course in all of your newsletter signatures.
3. Promote your course on your blog
This idea can be used as a marketing tool by instructors who already have an existing blog. Create a landing page for your course. Provide a free giveaway or promotional discounts for your subscribers. You can use Hellobar to direct interested readers to your course.
Here is an example of a landing page which helped Jason Teteak, a successful Udemy instructor, earn over $10,000 in a year:
4. Socialize it
Even if you don’t have a huge following, social media is an indispensable channel for promoting your course. To maximize the impact, post the same message on all of your social media channels (Facebook, Twitter, Google+). Add an image along with your message on Facebook. Photos on Facebook generate 53% more likes than an average post, according to Hubspot.
Remember to also promote your course on LinkedIn if it is a professional course.
Below is a quote from life coach Tony Gaskin, a motivational speaker and Udemy instructor.
If you are a part of any discussion forum on social media, post your course and ask people to review it. Remember, your goal is to convert traffic into a customer, so engage with people. Provide occasional freebies and discounts so that people are tempted to click.
Add details and a link to your course in the “About” section of all of your social media channels. Post information about your course at regular intervals. Share free tips, glimpses and quick statistics of your course. This will ensure continuous engagement with your audience. Keep them updated about the progress you are making on Udemy.
5. Add a promotional video on your YouTube channel
Add a promotional video on YouTube. Always add a link to your course at the end of the video and in the video description. Keep your video short and concise, explaining the objectives of the course, what students will learn from the course, and some reviews and testimonials.
The most important information you need to get across is why your course provides good value for the money. Even if your course is on “How to Lose Weight” (thousands of videos are available on YouTube), explain that your course is complete guide from A-Z, and will save tons of time searching on Google and trying to join the various pieces of a very complex puzzle together. Convince them that your course will do this for them.
6. Optimize your course for search engines
Perform keyword research for your course title and subtitles, and optimize it accordingly. You can use Google Keyword planner tool or SEMRUSH to find the right keyword for your course. Further you can follow this ON-page SEO guide to make your landing page search engine friendly. Pick a keyword which are more like to convert than any other keyword with high volume .
I am sure that if you take all of the steps noted above and perform them correctly, you will be able to make a sustainable living from your Udemy course. What promotional activities have you undertaken for your Udemy course? Share your success stories with us using the comments section below!