What Is a Sponsored Review and How to Get Started

Here at ShoutMeLoud, I have long written about various methods one can use to earn money from a blog. In today’s post we will look at sponsored reviews as another lucrative opportunity for you to potentially make a significant income.

Typically when you use an ad network such as AdSense, Chitika or any other, you need to wait a long time to get paid. Furthermore, you only get a few cents per click. A sponsored review, on the other hand, allows you to to make far more money in a single shot. Before I share additional details about sponsored reviews, check out these two excellent articles:

What is a sponsored review or sponsored post?

Very often a blogger reviews  products related to his niche on his blog and makes no money from the review. In a sponsored review, the blogger is paid for his posted review.

In order to be paid for a review, either the blogger reaches out to a potential advertiser who might be interested in buying a review on his blog, or the sponsor contacts the blogger directly, asking him to review a product in a sponsored post.

There are many pros and cons of sponsored posts, but if you engage in the practice of writing sponsored reviews in a professional and ethical manner, you will have the potential to make very significant amounts of money with these posts.

Let’s have a look at how you can be paid to write sponsored articles.

Sponsored review for bloggers

At the time of the writing of this post, (2014), sponsored posts are being replaced by native advertising where you blend ads to make them look like part of the content. We won’t discuss native advertising here, as it is a completely different topic. Just be aware that native advertising exists, as we look into the methods you can use in an effort to get sponsored reviews for your blog.

How to get sponsored reviews and make money

The most important advice I can give you in this regard is to have a well designed blog with a targeted audience. This way you can earn a significant amount of money with a single paid post. If your blog currently has a cluttered design, spend the next few hours making some changes to give your blog a professional appearance.  Make sure that you have a logo, and that your sidebar has important elements such as a subscription box, Facebook “Like” box, recent posts and other features which reflect your blog’s personality.

Once you have redesigned your blog to have a professional appearance, you can get to work on the following additional tasks:

Create an advertisement page

An advertisement page or media-kit is one major way to get sponsored reviews. Create an effective media-kit which shows what your blog is all about and what your advertiser can expect from it. Give the advertiser options for the display of ads, and offer the option of a sponsored review. The pricing for a sponsored review is usually more than it is for native ads.

Here are a couple of articles to give you some excellent information about media kits:

Reach out to potential advertisers:

This method involves exactly the same thing you would do to find direct advertisements, but in this case your proposal would be for a sponsored review. Make sure you reach out to only those product owners who have good reputations and whose products have good reviews. After all, you don’t want to endorse a bad product and lose the trust of your readers.

You can also ask for a review copy of the product or service to try, so that you can offer an honest review. This is a touchy area where sponsored posts are concerned, and you need to manage this carefully. There may be times when all you really need to do is spread the news about a particular service or product, regardless of whether or not you have used it. In these cases, however, you must make sure not to insinuate that you have used the product if you have not done so.  Keep your reviews honest at all times.

Point to remember:

  • Choose only trusted products/brands/services for sponsored posts.
  • If you try a product and it is not a good product, deny the offer to review the product, staying clear of any association with a sub-standard or low quality product.
  • Add a disclaimer in the post saying, “This post is sponsored by $Brandname”

By writing 2-3 sponsored reviews that are published, you can easily make $100-$500. Remember to always target advertisers who are related to your niche, bearing in mind that the trust of your readers is at stake.

You can join the Izea network to get a sponsored post for your blog, and also for your social-media profile. When signing up, make sure to chose brand as an option if you are using your blog to advertise.

What has your experience been with sponsored reviews? How much money you have made, and do you know of any good ad networks for sponsored reviews?  Let us know in the comments section below!

If you find the information in this post useful, please share it with your friends and colleagues on Facebook, Twitter and Google Plus.

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Article By
Harsh Agrawal is a blog scientist and a professional blogger. He loves to read & write about Blogging, SEO, WordPress, Make money online & technology. His blog, ShoutMeLoud receives more than half a million PV in a month, and is an award winning blog.

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COMMENTs ( 11 )

  1. Sameer Singla says

    Hi Harsh,
    For many days i was wondering to know about the sponsored reviews. But couldn’t find a better explanation from anyone, finally i googled and was really happy to see shoutmeloud there. Now, after reading ur this explanation all i can say is that yes!! i know what is sponsored review..your this post made it so clear me..:-)
    Thanks for sharing this.
    But Harsh, could u please also tell me that weather any non tech blog can have any sponsored reviews?
    I’ll look for your reply.:-)

  2. Rohit Singla says

    Hi Harsh,
    For many days i was wondering to know about the sponsored reviews. But couldn’t find a better explanation from anyone, finally i googled and was really happy to see shoutmeloud there. Now, after reading ur this explanation all i can say is that yes!! i know what is sponsored review..your this post made it so clear me..:-)
    Thanks for sharing this.
    But Harsh, could u please also tell me that weather any non tech blog can have any sponsored reviews?
    I’ll look for your reply.:-)

  3. says

    Hey Harsh,
    You know I googled the question which is exactly the headline of your post :D
    Glad to see shoutmeloud there :)
    And It was a very useful post indeed, you’ve explained it exceptionally well and all those interlinked post were also beneficial. If anybody want to learn how interlinking is being done then there is nobody better then you to explain it :D
    Anyways, thanks for sharing this post and Sponsored Reviews watch out I’m coming!

  4. Dilip Kumar says

    Do publishers could be penalized for participating in sponsored reviews ? or could be removed from Google search results entirely? I heard lots of things like this, Is this true?

  5. Geek Revealed says

    Harsh, you are the best. I was looking for “what is sponsored review” and then found your post. You in this post have made everything crystal clear.
    Thumbs UP!

  6. Samir says

    I’ve recently come across a few blogs that have stopped writing sponsored reviews because it reduced the trust factor in their readers. Do you think they are indeed so bad? Or can we just select good products which wouldn’t reduce the trust of our readers?

    • says

      Hi samir.. as Harsh explained in his one of the post that do sponsored reviews of only that products which suites your niche & will actually benefit. If posible you try it before you recommend.

  7. Developerholic says

    SponsoredReviews is my favorite review site for the reason being that you got control on products that you want to review.

    Indeed, the products that we must choose to review must be the one who are close to our niche

    Cheers,
    Meg

    • says

      That’s true. There is no point of reviewing any product which is not related to your niche.
      Infact if you bid for something related to your niche, there are more chances of getting it at the price you will quote.

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